Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…

Marketo Partner Digital Pi To Acquire Digital Marketing Agency RevEngine Marketing

Digital Pi, Inc. announced that it is acquiring Boston-based RevEngine Marketing, a full-service marketing consulting agency that specializes in Marketo. The move positions Digital Pi to meet the rapidly growing global demand for the company's high-quality Marketo consulting services. "RevEngine Marketing, led by its founder, Jeff Coveney, is an outstanding business and cultural fit to Digital Pi. We've known Jeff and his team for years and have always been impressed with their thought leadership,…

Yieldify Appoints Carlos Silva As VP Product And Services

Newly-Formed Role Will See Customers Benefit From Even Greater Integration Of Technology And Services Yieldify, the customer journey optimization (CJO) company, has announced the appointment of Carlos Silva as Vice President, Product and Services. Silva brings over 14 years of experience in software, spanning both product development and consulting, to join together two crucial functions at Yieldify. “Success for our customers is all about the right combination of smart products with smart people - that’s why we’re…

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding acronym for the European Union’s General Data Protection Regulation. Some, but likely not many, marketers have had their countdown clocks set to May 25, 2018 for a few years now (indeed some estimates say as few as 15% of all marketing organizations are adequately prepared). Everyone needs to understand it and adapt accordingly and ignorance of the law excuses no one. A very quick…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…

Teradata Accelerates Its Customers’ Analytics In The Cloud

From Amazon Web Services (AWS), Microsoft Azure, to Teradata Cloud or On-Premises, Teradata Provides the Fastest Path to Secure, Scalable, Cloud Analytics Teradata, the leading cloud-based data, and analytics company announced that it continues to accelerate the movement of significant customer analytic workloads to the cloud. Enterprise-class organizations such as Ticketmaster, Arcos Dorados, Vizient, Silverton Casino and Monsanto are now using Teradata technology to run millions of queries per day in production-level,…

Tech Essence Appoints Mary Keane-Dawson as Chairperson of the Board

Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and…

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft's Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that San Francisco-based Motionloft was voted Gold Winner in digitized data for its innovative ViMo platform. Category finalists for the prestigious Edison Awards were judged by more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and…

comScore Names Bryan Wiener as Chief Executive Officer

comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement and analytics company, comScore has announced the appointment of Bryan Wiener as the Chief Executive Officer. A current member of the comScore Board of Directors, Bryan Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as comScore Chief Executive Officer. Most recently, Bryan had served as the Executive…

NYIAX and Rebel AI Unveil Their New Preferred Partnership

Integration of Rebel AI's Passport Into the NYIAX Marketplace Delivers Blockchain-Based Transparency and Safety Across Advertising Contract Buying, Selling and Trading NYIAX, the world’s first guaranteed advertising contract marketplace, announced its preferred partnership with Rebel AI, a technology startup focused on securing media trading between advertisers and publishers, at the Global Blockchain Summit in Denver, Colorado. Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗…

Bottos Creates A New Marketplace For Data In The AI Ecosystem

Bottos Utilizes the Blockchain to Promote Data Sharing to Drive AI Innovation and Competitiveness Bottos is poised to boost innovation in the AI ecosystem by creating a new decentralized P2P data sharing network. The Bottos Data Marketplace utilizes blockchain technology to provide a marketplace to connect artificial intelligence companies and data providers. For Bottos, it's a simple equation: Blockchain + Data x AI. AI systems continue to become more accessible and affordable; the barrier to growth is acquiring the…

Drive-To-Store Campaign – Are You Measuring What Really Counts?

Marketers are finally unlocking location data potentials from the mobile channel to combine online and offline campaign metrics. The age of drive-to-store campaigns is now upon the ad tech industry. Are digital marketers asking for the right campaign metrics to align with overall business objectives? Here are three best practices for any drive-to-store campaign for advertisers and media buyers to make the most of online and offline campaign attributions. Differentiate Incremental Visits Versus Total Visits Measured Don’t…

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

XCHNG Announces New OnXCHNG Partners, Gaining Meaningful Ad Inventory Traction

Blockchain Protocol For Digital Advertising Exceeds Transaction Volume Requirements Kochava Labs SEZC, a research and development subsidiary of Kochava Inc, announces its second round of strategic partners to participate in OnXCHNG, the partnership program for the industry's open source blockchain framework for the digital advertising ecosystem, XCHNG. New OnXCHNG partners include supply-side exchanges, mediation and networks, PeerStream, Inc, Receptiv, EQ Works, FeedMob, Heart Media, Instal, Zedge, Sulvo, and Mobidays.…

Phunware Announces Partnership With Kontakt.io To Create Richer Location-Powered Mobile Experiences

Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize mobile users worldwide, announced a partnership with Kontakt.io, a global IoT (Internet of Things) platform provider. The partnership pairs BLE (Bluetooth Low Energy) beacon hardware from Kontakt.io with Phunware’s powerful platform to enable real-time indoor wayfinding, workflow optimization…

Data Synchronization Platform PieSync Joins Marketo Innovate Partner Ecosystem

PieSync's Partnership With Marketo Allows Marketers to Sync Their Data across Marketo, Bussiness App, and Their CRM PieSync, the world's fastest-growing data synchronization platform, has joined the Marketo Innovate partner ecosystem, the industry's first MarTech partner innovator. PieSync integrates Marketo with other cloud-based business applications with their intelligent 2-way contacts synchronization platform. By forming this partnership, Marketo customers can now automatically synchronize their data between Marketo,…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…