AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing

Cleveland-Based Technology Company Holds Patents in More Than 150 Countries Worldwide Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, announced that it is making a broader set of its most popular intellectual property available for license to media companies who desire to use its award-winning IP in their own applications. Futuri, named Tech Company of the Year 2017 by OHTec, has an extensive portfolio of intellectual property assets. These include…

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her insights on the link between the technology industry and GDPR and how to prepare for a post-GDPR era in Martech. Tell us about your role at Tapad and the team/ technology you handle. As Tapad’s VP of Legal, I lead the company’s legal team and work closely across all teams in Tapad, primarily focusing on commercial and privacy needs. Are marketing strategies safe with the…

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video monetization software company, announced that it is the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative. To adhere to the highest level of transparency and accountability, the company will continue to block all resellers not authorized in a publisher’s…

Yippy (YIPI) Announces Sales Distribution Alliance with Davinci TI

 Yippy, Specializes in the Development of Search-Based Applications, Data Normalization, Compression/Optimization and Aggregation Yippy, an enterprise data unification company known for its leading EASE 360 search and insight engine, announced that it has entered into a sales distribution alliance with Davinci TI, a leading search and analytics technology firm based in Barcelona, Spain. Also Read: Terry Clontz to Advise Yippy (YIPI) Board of Directors “Davinci is well known for our expertise in search, security…

AI-Powered Customer Service Company Simplr Raises $8 Million in Series A

Simplr Will Use Its Series A Funding to Work On A New Combination of Human Power and Machine Learning to Disrupt Customer Service Outsourcing In an increasingly connected and social media dominated the world, customer service is quickly becoming the key differentiator among e-commerce brands. Consistent, reliable and rapid-fire customer service is a necessary element of any successful business. According to a 2018 Customer Service Benchmark Report, 62% of companies don’t respond to customer inquiries in a timely…

IRIO Mobile Marketing Launches New Chat Product For Customer Engagement

Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates custom SMS/MMS solutions for businesses seeking effective communication and engagement with audiences, announces the release of their Live Chat Solution. The program is a cutting-edge adaption to the advancement in chatbots, AI, and the quest to achieve optimum customer service and support through a mobile device. While the digital world evolves, IRIO keeps the power of the…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

Synapp.io Announces Integration Between DataValidation And PieSync

This Partnership Is DataValidation's Second Integration with a Web-Based Automation Service US-based technology startup Synapp.io announced that it is partnering with PieSync an email list cleaner service and DataValidation and i.e a two-way real-time synchronization platform. Through the partnership, DataValidation gives its users the benefit of streamlining their data across multiple online apps. “We identified a real need for companies and marketers alike to have their most current data validated and synced to…

Akamai Announces New Enhancements to World’s Largest and Most Trusted Cloud Delivery Platform

Strategic Platform Updates Designed to Support Secure Cloud Adoption, Superior Web and Application Performance and Availability, High-Quality and Scalable Video Streaming and Streamlined Application Development Akamai Technologies Inc., the world's largest and most trusted cloud delivery platform, recently announced significant enhancements that are designed to improve website, app, and network security without compromising the performance of digital applications. With these additions, Akamai's cloud delivery platform is…

mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and business leaders to understand how the new regulations could impact their organizations. In this TechByte, Christopher Childs, MD, TabMo (UK) tells us how GDPR could eventually benefit customers, and why you should move closer to your Data Partners. Tell us about your role at TabMo and the team/technology you handle. TabMo was founded in France in 2013. I was…

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency  Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom packages made up of their…

Talkdesk Hires Michael Reed As New Head Of Engineering To Accelerate Innovation

Seasoned Enterprise Cloud Veteran Michael Reed Joins Talkdesk to Lead and Grow Global Engineering Team to 500 Talkdesk, the leading enterprise contact center platform, announced global engineering leader Michael Reed joined the company as Senior Vice President of Engineering to advance and deliver on Talkdesk's vision for contact centers that continuously improve customer experience. Also Read: Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study Reed has more than 20 years of…

VR Social Network vTime Closes $7.6 Million Series A Funding Round

vTime, the UK-based virtual reality (VR) sociable network that allows users to meet, chat, broadcast, and share with people around the world, has closed a $7.6 million (£5.4 million) Series A funding round. This Series A fundraising was led by Deepbridge Capital, utilizing the Enterprise Investment Scheme, and also included investment from Liverpool based institutional loan and equity provider, MSIF. Also Read: GFR Fund Raises $18.3 Million, Investing in Seventeen Augmented Reality (AR) And Virtual Reality (VR)…

DemandJump Secures $6 Million Series A Funding To Fuel Customer Acquisition Platform

 Customer Acquisition Platform DemandJump Gains, Revolution's Rise of the Rest Seed Fund, Flyover Capital and Cultivation Capital as Strategic Investors DemandJump, the leading marketing Customer Acquisition Platform, announced the completion of a $6 million Series A financing round. Strategic investors include Revolution’s Rise of the Rest Seed Fund, Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners. The funding will be invested in sales, marketing, and product innovation…

Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…