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TechBytes with Jen Snell, VP, Product Marketing, Verint

Jen Snell VP, Product Marketing, Verint Enterprises find more value from their AI/ML investments if they seek to align these endeavors to specific business goals from the very beginning. In this context, we spoke to Jen Snell, VP, Product Marketing, Verint, to understand who owns the results delivered and leveraged from machine learning platforms and to what extent are these learning ‘supervised.’Tell us about your role at Verint and the team/technology you handle. I am the VP, Product Marketing at Verint…

YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video

YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter over quarter,…

Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. In addition to launching three unique and powerful…

Tableau Unveils Innovation Roadmap at Tableau Conference; Introduces New Way to Interact with Data Through Natural Language

Platform Capabilities Expand to Help Enterprises Manage Data and Empower More People Than Ever Before Tableau Software, the leading analytics platform, announced a roadmap of product innovations in front of more than 17,000 customers and partners at its annual conference in New Orleans. Tableau introduced Ask Data, which leverages natural language processing to enable people to ask questions in an intuitive, conversational manner that makes it easier for far more people to engage with data and produce analytical insights.…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Larry Ellison Charts a Course for the Future of Cloud

Oracle OpenWorld— In the opening keynote at Oracle OpenWorld, Oracle Executive Chairman and CTO Larry Ellison shared his vision for a second-generation cloud that is purpose built for the enterprise and more technologically advanced and secure than any cloud on the market. While first generation clouds are built on decade old technology, Oracle's Gen 2 Cloud is built specifically to help enterprises run the most demanding workloads securely. With a unique architecture and capabilities, Oracle Cloud is able to deliver…

Accenture and Oracle Unveil Integrated Technology and Services Platform for Utilities to Help Clients Enhance Customer Experience

Accenture and Oracle unveiled an integrated technology and services platform for Utilities. The Accenture Customer Experience as-a-Service Utilities Platform helps utility companies achieve more meaningful interactions with customers and employees by incorporating the latest Oracle technology and learning applications, while dramatically lowering project implementation risk and reducing software integration costs. The announcement was made today at Oracle OpenWorld in San Francisco. “Our agile approach enables faster…

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…

Dentsu Aegis Network Announces the Acquisition of Namics AG

Namics Will Join Merkle Expanding Its Capability and Geographic Footprint in EMEA Dentsu Aegis Network announces that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics - A Merkle Company’. “I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German…

Global Software Vendors Reap Rewards with Oracle Cloud

Leading Brands FICO, FireEye and Others Tap Oracle Cloud Infrastructure to Power Business Innovation Oracle OpenWorld — Oracle announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise and cloud-native applications with mission-critical performance and core-to-edge security. Spanning multiple industries, leading brands, including FICO, FireEye, KNAPP, and Manhattan Associates have selected Oracle Cloud Infrastructure to power their market leading…

TechBytes with Jessica Ortega, Web Security Research Analyst, SiteLock

Jessica Ortega Web Security Research Analyst, SiteLock On an average, websites are attacked 58 times per day. A single successful attack can have devastating consequences for an online business. We spoke to Jessica Ortega, Web Security Research Analyst, SiteLock, to understand the malware trends that are currently in play and which websites are more prone to security infringements.Tell us about your role at SiteLock and the part you played in curating the report — The SiteLock Website Security Insider Q2 2018. I’m a…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

DataRobot Introduces DataRobot Insights, a New Tableau Extension

Unveiled at Tableau Conference in New Orleans, Automated Exploratory Data Analysis Add-In for Tableau Delivers AI-Driven Storytelling DataRobot, the creator of the automated machine learning category, announced DataRobot Insights, a new Tableau extension. Using built-in best practices and guardrails designed by DataRobot's world-leading data scientists, automated exploratory data analysis empowers Tableau customers to focus on the most impactful variables to drive better outcomes. .@DataRobot introduces new…

SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…

TechBytes with Alexandre Schont, VP Strategic Partnerships, TabMo

Alexandre Schont VP Strategic Partnerships, TabMo More than 80% of the mobile ads that TabMo receives on its DSP come from mobile applications, rather than (mobile) browsers. In this context, we spoke to Alexandre Schont, VP Strategic Partnerships, TabMo, to understand precision advertising in mobile and the technologies that come together in delivering these campaigns. Tell us about your role at TabMo and the team/technology you handle. TabMo is a mobile-first demand-side platform (DSP) that is available as a…

Quincy Media Selects LiveU Matrix for Real-Time Content Contribution & Distribution

Quincy Media Selects LiveU Matrix for Real-Time Content Contribution & Distribution Quincy Media is standardizing on LiveU Matrix, the company's next generation IP cloud video management platform, enabling broadcasters to view, manage and distribute live content quickly and efficiently. The media group plans to deploy the platform to its entire portfolio of broadcast stations throughout the Northeast and Midwest this month, allowing hundreds of production teams to benefit from the web-based platform's instant…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

Interview with Greg Sobiech, CEO, DELVE

"There’s a strongly held belief in the strategy and marketing consulting industry that a firm that owns its own data and can manage or 'activate' that data will be in a position to beat the competition."Tell us about your journey into technology. What made you start DELVE? I started DELVE in 2008, when I was 34 yrs old; I am now 44. I’ve always found the idea of controlling my own destiny really appealing. From my early twenties, I’d thought about building my own company. I wanted the freedom to choose where I live with…

Consumer Targeting: Using Purchasing Intent to Close the Deal

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a customer’s actual shopping data to determine purchasing intent, and it’s clearly working with Amazon hitting $1 trillion in market value. Personalized marketing grounded in purchasing intent covers a wide range of strategies, from abandoned cart emails to predictive analytics that forecast the…

33Across Introduces AttentionX to Solve the Advertising “Attention Deficit”

The First Open Advertising Exchange To Offer A Foundation Of Only Viewable Inventory While Pioneering New Attention Targeting Products And Impact Formats 33Across, the leading programmatic platform provider, announced the widespread availability of AttentionX, the first open exchange to deliver only viewable inventory and beyond, including new attention-focused ad buying offerings such as time-in-view-based bidding. “It has become clear that human and viewable must be the foundation for programmatic buying,” 33Across…