Conversant and CJ Affiliate Launch New GDPR Compliance Tool for Digital Advertising

Free GDPR Compliance Tool Enables Advertisers and Publishers to Gain Unambiguous Consumer Consent Ahead of the Upcoming GDPR In a recent announcement, Conversant and CJ Affiliate have launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers. With this new lightweight application, visitors to advertiser and publisher websites are asked for both GDPR and ePD compliant consent, before the processing of cookie IDs or other personal data. Recommended Read:…

Conversocial Integrates WeChat Messaging as a Digital Customer Care Channel

Digital Customer Service Platform Helps Large Brands Scale Their Engagement with over 1 Billion Customers on WeChat Conversocial, the leading digital customer service platform, announced the addition of WeChat support–powering digital customer service capabilities for the massive Chinese social messaging network. The integration enables digital customer care teams to leverage intelligent agent routing, conversational filtering and prioritization, robust workflows, and real-time analytics to deliver digital care over…

comScore Seals Long-term Agreement as Exclusive Sales Currency for Lockwood Broadcast Group Station KAKE in Wichita

Lockwood Broadcast Group Will Now Use comScore's Massive and Passive Television Currency for More Stable, Accurate and Representative Audience Viewership Insights for Its Wichita ABC Affiliate comScore announced a long-term agreement with Lockwood Broadcast Group, granting the company access to comScore's massive and passive television measurement services for its KAKE station in Wichita, KS. Lockwood Broadcast Group will use comScore as its exclusive sales currency in this market, leveraging comScore's highly stable…

The Apax Digital Fund Leads $43 Million Funding Round in Wizeline

Wizeline to Continue to Support the Transformation of the Consulting Industry with Its Technology-Driven Approach Wizeline, a Silicon Valley-based outsourced product development and technology company, announced that the company has closed a $43M Series B funding round, led by the Apax Digital Fund, a growth equity fund advised by global private equity advisory firm Apax Partners. Wizeline builds technology platforms and offers software consulting services to provide transformative technology solutions to its…

MRM//McCann Again Named a Leader in a Gartner Magic Quadrant Report

Gartner Names MRM//McCann a Leader in Global Digital Marketing for the Consecutive Time MRM//McCann has been designated a Leader in Gartner Inc.'s "Magic Quadrant for Global Digital Marketing Agencies". Gartner, the world's leading information technology research and advisory company, compiles its findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute. Gartner notes in the report, "These service providers focus on strategy, development, execution, and measurement…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

OneTrust Announces Adobe Cloud Platform Launch Extension

New Extension Helps Simplify Consent Management for Marketers OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations, today announces a new extension for Adobe Cloud Platform Launch to help simplify the European Union General Data Protection Regulation (GDPR) and ePrivacy compliance for marketers. The GDPR and ePrivacy laws define specific requirements for marketers around consent, handling cookies and other technologies, electronic communications, and…

Key Takeaways from Enterprise Connect 2018

CenturyLink Shares Its Perspective on Industry Drivers for the UC&C Market at Enterprise Connect 2018 CenturyLink highlighted its expanded voice and unified communications and collaboration (UC&C) capabilities at Enterprise Connect 2018. During the conference, CenturyLink thought leaders shared insights into the industry shifts driving how businesses approach UC&C strategies. Also Read: Decibel Launches New Digital Experience Intelligence Scoring Capability Key takeaways from Enterprise Connect 2018:…

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve…

Univonix Showcases SaaS to Accelerate Digital Transformation with Microsoft Teams at Enterprise Connect 2018

Univonix Migrate Is an Automation Tool That Helps Reduce Time, Cost, Complexity, and Risk Univonix, announced at Enterprise Connect 2018, enhancements to Univonix Migrate, enabling customers to evaluate, plan and migrate legacy communication systems (e.g. Cisco, Avaya, Nortel, Mitel, Siemens, Alcatel Lucent etc.) to Microsoft Teams. "Univonix is excited to add support for Microsoft Teams to its migration readiness and automation tools. Microsoft Teams is evolving as the primary service for Intelligent…

Panopto to Apple: “Let Us Live Stream Tuesday’s Event”

Leading Enterprise Video Platform Panopto, Offers to Support Live Video for Apple's Upcoming Event Panopto, the leading video platform provider for businesses and universities, announced an offer to live stream Apple's upcoming event, set to take place Tuesday, March 27 at Lane Tech High School in Chicago. Panopto's offer follows Apple's recent confirmation that the company would not live stream Tuesday's event, a break from tradition. "Live blogs are nice, but nothing comes close to video for reproducing the live…

Calabrio Study: C-Level Execs Rely on Limited Data to Drive Business Change

New Findings by a Calabrio Report Show Organizations Ignore Crucial Sources of Customer Feedback, Thus Missing out on Opportunities to Meet Customer Expectations Companies know they must adapt to change to compete, but often don’t rely on a wide enough lens into data to drive change. A new study announced by Calabrio last week, titled, “Business Transformation and Analytics: Driving Change in a Customer-Centric World,” revealed that 85 percent of executives know that data and analytics are critical to informing sales and…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

Hortonworks Introduces Operational Services to Simplify and Accelerate the Journey to Data-Driven Insights

Hortonworks Inc, Introduced Hortonworks Operational Services to Help Customers Manage Big Data Deployments and More Quickly Maximize the Value of Their Data. Hortonworks Inc, a leading provider of global data management solutions, introduced Hortonworks Operational Services to help customers manage big data deployments and more quickly maximize the value of their data. The subscription-based service provides a fully managed environment for customers of Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF)…

Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz

The Acquisition Will Create The Largest Digital Audio Advertising Ecosystem Globally Pandora, the largest music streaming service in the US announced it will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities. AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

BrowserStack Introduces App Automate for Powerful Mobile Application Testing

Browserstacks' App Automate Allows for Automated Testing of Application Across 1000s Android and iOS Devices BrowserStack, the most reliable web and mobile browser testing platform on the market, announced the release of App Automate, enabling users to run automated tests for mobile applications on the BrowserStack Real Device Cloud. With App Automate, users can concurrently run automated tests for both native and hybrid mobile apps on thousands of iOS and Android devices. BrowserStack continues to dominate the software…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…

SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications

Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform, announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal. TAG is a first-of-its-kind cross-industry accountability program…