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Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…

Zendesk Acquires the Company Behind Base to Deliver Software Designed for Salespeople

Zendesk, Inc. announced it has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively. Zendesk will invest in Base’s ongoing market growth and product development, focusing on existing customers and delivering products for smaller, fast-growing sales teams, expanding to larger organizations over time. “Base is a natural fit with Zendesk because we both share a passion for designing…

People-Based Marketing: 5 Ways to Win

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

How WhatsApp Can Optimize For Ecommerce

Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era, then you’ve definitely seen it in movies. The reality is that making phone calls isn’t as popular as it used to be. Text messaging is the new preferred method of mobile communication. In the last decade, the rate of text messages sent per month increased more than 7,700%. We’re talking…

Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and unpredictable, until now. A new report released by Splash, the world’s first end-to-end event marketing software, in conjunction with Harvard Business Review Analytic Services (HBR-AS), confirms a new era for event marketers; one where high-performing companies are investing more in event…

Mobile Internet Giant Cheetah Mobile Secures Publishing Rights for Ministry of Games’ Trade Town

Ministry of Games, a mobile developer based in Helsinki, has signed a deal with Chinese mobile internet giant Cheetah Mobile to publish their mobile MMO game Trade Town globally. Trade Town allows players to build their own medieval city, trade with guild mates and set sail to faraway islands. Trade Town was released to bidding among top publishers in Spring 2018. Cheetah Mobile ultimately beat multiple publishers to win the deal due to their collaborative approach to development, track record of globally successful games…

New Study: 2018 PROMO Online Video Statistics and Trends

The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason – consumers absolutely love video content. That’s why we decided to dig deeper to find out how, when, and where people prefer to watch videos online. The team at PROMO conducted a study of more than 500 individuals of all ages. We asked about their habits and preferences when it comes to watching online videos. As a result, we learned a lot about when and how people watch video, along with some…

Zixi Platform Release 12.0 Features A Leap Forward In Content Quality Analytics, DTLS Security, And Hitless Failover Capabilities

Latest Zixi Platform Release Provides Media Industry with Three Notable Improvements in Key Areas of High-Quality Live and Live Linear Internet Protocol Video Delivery Zixi, the market leader in delivering broadcast-quality video over managed and unmanaged networks, highlights three key features in the Zixi Platform latest software release. Zixi is committed to making managed and unmanaged IP networks a secure and reliable solution for media industry video delivery.  Key enhancements include its deep content…

Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

Now Playing on an Uber Near You: Digital Video

Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads to feature provocative headlines and direct response ads to try to direct us to do something. We also expect outdoor ads not to move, but that’s changing. Digital out-of-home (DOOH) advertising is expected to be a $4.5 billion market in the U.S. next year, up from $1.2 billion in 2016. Such ads -- often featuring video or animation -- are also showing up in new places. We now see video ads on Uber and Lyft…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…

NewVoiceMedia Wins 2018 Communications Solutions Products of the Year Award

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that the NVM Platform has won a TMC Communications Solutions Products of the Year Award. TMC is a global, integrated media company and leading source of news for the communications and technology industries. One of TMC’s most coveted awards, the Communications Solutions Products of the Year Award honors exceptional products and services that facilitate voice, data and video communications that were brought to market or…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

The AI-Powered Shift in the Food and Beverage Industry

Manufacturing in the F&B Sector Happens in Vast and Extremely Complex Factories. Predictive Quality Analytics Is a Branch of Core AI That Is Helping Manufacturers Attain Control over Their Costly Machinery Production Processes The Food & Beverage (F&B) industry has been thriving since the 19th Century. The industry truly took form when Nicholas Appert and Louis Pasteur developed canning and pasteurization respectively. Today, this industry is a juggernaut that has the potential to cater to the entire human…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Smarter, Faster, Simpler: Harmonic Brings a Bold Approach to Video Streaming at IBC2018

At IBC2018, Sept. 14-18 in Amsterdam, Harmonic will demonstrate how its software-defined and SaaS solutions are changing the face of OTT and next-gen TV delivery, driving better-quality video experiences on every screen. Embracing Harmonic's smarter, faster and simpler software-centric approach for video delivery, broadcasters, content owners and service providers can increase their business agility, launching services faster and more reliably. "The media and broadcast industries are evolving at a rapid pace as…

Good Life Networks Inc. Announces Definitive Agreement to Acquire Impression X

Good Life Networks Inc., a programmatic advertising technology company, announced that it has entered into a definitive agreement to acquire all of the issued and outstanding shares of Impression X, Inc., a leading connected television advertising technology company. The Definitive Agreement follows a binding letter of intent entered into between the two companies, originally announced in a Company press release dated May 17, 2018. GLN will acquire the Purchased Shares for an aggregate purchase price of up to US$4,500,000.…