Addressability in OTT Is More Than Just Checking The Box

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these discussions is that cross-device addressability within OTT is easy to do and essentially a solved issue and that what the industry is really lacking is consensus and standards. The truth is, cross-device addressability, which is core to OTT measurement, is not solved. Not even close. OTT addressability which is tied directly to cross-device…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

Identify And Stop Fraud Before It Infiltrates Advertising Campaigns

Kochava Releases New Fraud Prevention Tools, Expanding Robust Anti-Fraud Toolset Mobile's rapid growth as a premier advertising platform has made it a hotbed for fraud, a costly part of ad campaigns. Kochava, the industry leader providing holistic measurement solutions for connected devices, announced Checksum (a new feature that will validate installs and payloads ahead of attribution) and three new views to the Fraud Console suite of mobile ad fraud visualizations, enhancing their robust anti-fraud toolset.…

Interview with Tim Wilson, CEO and Principal at Qutee

"Having data-heavy insight is going to be the key to navigating the digital landscape in 2018 and beyond."Tell us what inspired you to come up with Qutee? The Web 2.0 revolution has failed to bring the digital democracy it promised. Billions of comments are posted across social media, discussion forums and comments sections each day, but they disappear from a user’s view within hours or minutes. This means huge amounts of valuable information are never explored for deeper insight. As a result, content creators,…

Choozle Unfurls 2018 Roadmap Product Enhancements

Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The company revealed that revenues grew at 120% from January to December 2017. This growth enabled Choozle to raise $6 million in Series B funding in Q4 2017. Choozle confirmed that the proceeds will support continued product innovation on the core self-service advertising platform as well as…

The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an impossible challenge. Marketers must educate themselves on the different types of fraud – including the latest tactics – and work with their ad tech partners to protect their campaigns and stay above the fray. In this article, we’ll describe three types of ad fraud marketers need to be…

Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

Upland Software Transforms User Experience for Critical Business Applications Through FileBound

Latest Release of the Upland's Filebound Workflow Automation Solution Provides an Innovative Experience That Anticipates and Intelligently Delivers Content Within Commonly Used Business Applications Upland Software, Inc., a leader in Enterprise Work Management software, today announced a new release for FileBound, its industry-leading workflow automation solution. The latest release focuses on content availability, performance and reliability, security, and enhances the day-to-day interaction between FileBound and an…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…

Digital Media Veteran Mike Peralta Takes On As EVP, Central Sales & Operations At Criteo

Mike Peralta Has Global Experience in Effective Sales Strategies Development, Data Management and Performance Advertising Platform Management Criteo S.A., the leading commerce marketing technology company, named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales…

Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience

A Leading Provider of Sporting Goods in Mexico Gains Single View of Inventory and Operations Oracle announced that a leading provider of sporting goods in Mexico, Grupo Martí has deployed Oracle Retail technology to make goods available to consumers in stores faster. As part of their implementation project, Grupo Martí has implemented Oracle Retail Merchandise operations management suite, Oracle Retail Store Inventory Management and Oracle Retail Allocation. With Oracle Retail at the core, Grupo Martí can enhance…

Pureprofile Extends Confirmit Relationship

Data Collection, Panel Management and Analytics to Underpin Global Growth Leading provider of data, insights, programmatic and lead generation solutions, Pureprofile has announced it will extend its 10-year relationship with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement, and Market Research. ASX-listed Pureprofile was founded in Sydney in 2000 and will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions.…

The Future of a Modern Workplace: “HumAIns” are Coming

The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of workplace collaborations, businesses that manage to balance human ingenuity with machine intelligence will be successful. Released just ahead of the World Economic Forum 2018 in Davos, Accenture's AI report takes a positive stance on the need to grow investments into AI and Human-Machine…

FOGAF and Breaking the Dataopoly: Publishers Need to Collaborate to Break Free From the Platforms 

San Francisco is known as the foggy city and in Silicon Valley, publishers and enterprise marketers are being consumed by FOGAF (Fear of Google, Amazon, and Facebook). With the official repeal of net neutrality, publishers will face even more pressure to rely on the online ad giants as the players in town with large-scale user datasets, who will take most the growth in advertising dollars. The logic for leaning on the platforms is clear, but it is flawed. Publishers are still struggling to develop their online ad…

Interview with Thomas P. O’Regan, CEO, Madison Logic

"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for an intended result."Tell us about your role at Madison Logic, and how you got here. What excited you to be part of the B2B Martech community? I joined Madison Logic in November of 2014. I was really attracted to the company for a number of reasons. But when I looked at the business and…

SpotX and fuboTV Join Forces for Programmatic Monetization of OTT Content

fuboTV Would Leverage SpotX’s Robust Monetization Capabilities for OTT Content, Massive Scale, and Deep Agency Relationships Throughout 2018 Barely weeks before the start of the Winter Olympics 2018, SpotX has announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, the leading video ad serving platform is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any…

Inside the One-Two Punch Video Posting Strategy

When it comes to posting videos, timing is everything. Should a marketer plan posting times by observing regular patterns of usage or evolve the placement in real-time based on results? The answer is a combination of both approaches, or what I like to call the one-two punch video posting strategy. Here’s why posting online videos requires both the use of traditional dayparts along with a real-time approach: Scheduling your videos based on traditional day-parts still works Studies show that viewership of YouTube…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…

Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. Adobe Experience Cloud Ties in All The Contemporary Standards Expected from the Digital Experience Platforms Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include…

Blockchain Will Transform the Global Economy. But What Will it Mean for Advertisers?

When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an economic revolution. A secure digital ledger, blockchain keeps track of transactions involving anything of value—whether it’s money, stocks, music, art, or votes. On this shared and decentralized platform, everyone has access to the same information trails, and transactions are verified on…