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MRC Renews Accreditation of MRI Syndicated Measurement Service

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

NICE inContact CXone Rated Highest in Product and Overall Vendor Satisfaction by Customers in DMG Consulting Report

Customers Give CXone Cloud Customer Experience Platform the Highest Average Product Satisfaction Rating, and Award Perfect Scores in Overall Vendor Satisfaction and Ease of Doing Business NICE inContact, a NICE business, announced that NICE inContact CXone – the world’s #1 cloud customer experience platform – received the highest average product satisfaction rating from its customers as well as the highest rating for overall vendor satisfaction, according to a new report by contact center, back-office and real-time…

Kore.ai Announces Rapid Revenue Growth, Expansion and Funding from Naya Ventures to Manage Increased Demand in 2019

Conversational AI Leader Delivers Record Growth in 2018 with Customer, Revenue and Headcount Increases Kore.ai, a global leader in conversational AI, is preparing for another year of record growth in 2019 after closing 2018 with 300% growth in bookings, and the addition of dozens of new Global 2000 enterprise customers across 7 verticals in Americas, Europe and Asia. “We are at the cusp of a great journey, with conversational AI having already captured market imagination. Our comprehensive enterprise platform…

Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

Interview with Ben Haynes, Founding Partner, Director of Technology, Directus

"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us about your role at Directus. What inspired you to establish a CMS-focused company? I am the creator and project lead of the Directus Suite. The idea for Directus came back in 2004 when I was building sites as a freelance web developer. Most one-size-fits-all CMS options back then felt confusing, over-engineered, and far too controlling — so…

TV Analytics Platform Admo.tv Raises €6 Million to Expand UK Presence

Headquartered in Paris, Admo.tv Plans to Use the Funds to Significantly Grow Headcount at Its London Office, and Will Open New Offices in Spain and Germany Admo.tv, the TV and radio analytics platform, announces that it has raised a Series B funding round of €6 million led by Runa Capital, Entrepreneur Venture and Cap Décisif. The new round is in addition to a €1.5 million round completed in 2016 with Entrepreneur Venture and Kerala Ventures, bringing total investment in the company to €7.5 million to date. Admo.tv…

Interview with Clate Mask, CEO, Infusionsoft

"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about your role at Infusionsoft. What inspired you to establish a CRM focused company? The inspiration behind Infusionsoft was fueled by a problem that my other co-founders, Scott Martineau and Eric Martineau, and I identified after having worked in the trenches with small business owners. We had started a custom software company for small businesses where the idea for Infusionsoft was sparked by a problem one of our…

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for…

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Study from Blis Shows 60% of US Consumers Are Willing to Share or Sell Their Personal Data Blis, the global pioneer in advanced location data technology, announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it. The study finds that consumer awareness of their personal data is growing, and, as a result, it is critical that marketers not only abide by…

Wikimedia Receives Another $3.1 Million and Free Cloud APIs from Google

Google Is Partnering with Wikimedia in Its Search to Find the Next Billion Non-Native English Speakers Google is all set to extend its support to Wikimedia — Wikipedia's parent company to find one billion new users. To solidify its support, Google announced an additional $3.1 million to Wikimedia at The World Economic Forum. The investment also guarantees Wikimedia Editors free access to a plethora of top-notch Machine Learning Tools. The amount — $3.1 million — is being split, with $1.1 million going to the Wikimedia…

Interview with Sandi Lin, CEO, Skilljar

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally

Streamlining How Organizations Address GDPR and Other International Standards & Regulations HITRUST, a leading data protection standards development and certification organization, announced it is expanding its engagement in Europe and Asia to aid organizations in addressing their global information risk management and compliance priorities, including General Data Protection Regulation (GDPR) and the Singapore Personal Data Protection Act (PDPA) requirements by providing a ‘one framework, one…

Half of All Video Viewing Time is Spent with Others – MRI

Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium. “The social nature of TV viewing continues to drive people to this enjoyable shared experience” The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition,…

Agreement Between Experian and Audiens for the Distribution of Data in Italy

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population. “We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for…

Anand Das Joins as Advisor at Lemma Technologies

Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is proud to announce Anand Das as an Advisor on their board. Anand is an entrepreneur, product evangelist and startup advisor with 18+ years’ experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders that started PubMatic in 2006. In his role as CTO at PubMatic, Anand was responsible for…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Interview with James Norwood, EVP Strategy, Chief of Staff, Episerver

"AI is an important component of any modern CMS as it offers the opportunity to enhance the customer journey with better targeting and more efficient use of customer data." Tell us about your role at Episerver. As EVP Strategy and Corporate Development and Chief of Staff at Episerver — recently bumped up from CMO to help align the business around the CEO and Board’s strategic agenda — I’m focused principally on product and pipeline and ensuring we’re delivering against both across the organization. With 30 years’…

Voxnest Unveils Spreaker Enterprise Podcasting Platform for High-Volume Content Creators

Enterprise-Level Solution Offers Maximum Control over Content and Higher Yield on Ad Inventory Podcasting solution provider Voxnest announced the official launch of Spreaker Enterprise, an all-in-one podcasting platform designed to meet the production, distribution and measurement needs of high-volume audio publishers. The official launch follows the successful beta testing period, during which the solution was known as Hive. Building on the capabilities of Voxnest's Spreaker platform, Spreaker Enterprise gives audio…

Mutare Launches Refreshed Brand at Avaya Engage

Ben Crown, CEO of Mutare, Inc., announced the company's refreshed brand, streamlined product portfolio and launch of its new website, all part of a new brand identity focused on innovating for the future and delivering value to the customer. In announcing the refreshed brand, Crown said, "The name Mutare means to change, and our refreshed brand reflects a mission and a culture dedicated to providing leading-edge communication solutions that drive digital transformation for businesses. We look forward to the opportunities…

SAP.iO No Boundaries to Fund and Incubate Over 200 Startups Led by Women and Minorities

SAP SE announced SAP.iO No Boundaries, an initiative to offer venture capital and incubation to underrepresented entrepreneurs. As the first company in the business software industry to do so, SAP pledges to commit up to 40 percent of the investable capital in its SAP.iO Fund and scale its SAP.iO Foundries program with focus on inclusive entrepreneurship. The goal is to help at least 200 startups around the world within the next five years. "SAP is committed to helping underrepresented entrepreneurs build successful…