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comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape

New Data Will Enhance Custom Marketing Analytics Solutions That Provide Brands and Agencies with Insights into Cross-Platform Lift and Ad Effectiveness comScore, a leading partner for planning, transacting, and evaluating media across platforms, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the US. The addition of Inscape's opt-in smart TV viewing data adds new insights to comScore's measurement footprint for its custom marketing…

Refining the Fuel for the Mobile Marketing Engine

How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business has never been beneficial, but when considering this through the lens of the rapidly-changing data landscape, complacency is going to cost your company now more than ever. The marketing ecosystem is transforming faster every day, and advertisers are always searching for the next big trend to get a leg up in their targeting strategies. For smart marketers, it’s all about combining…

A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses. “SAS skills can open many doors in the workforce,” said Jerry Oglesby,…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

OneTrust Leads Global Privacy Management Software Market: Ovum Report

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

Vonage Acquires TokBox, the Leading Programmable Video Provider

Acquisition Enhances Vonage's Strategy to Provide a Differentiated, Fully Programmable Communications Solution for Developers and Businesses of All Sizes Vonage Holdings Corp. has acquired TokBox Inc., a subsidiary of Telefonica, S.A.  in an all-cash transaction for an enterprise value of $35 million, including assumed liabilities. San Francisco-based TokBox is the industry-leader in WebRTC programmable video. Accelerates Vonage's Platform Strategy The acquisition of TokBox places Vonage in the leadership position in…

Fireside Chat with Sandie Overtveld

Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at Zendesk and about your career journey. I lead Zendesk's Asia Pacific & Japan Go-To-Market teams, helping our clients transform their customer service into meaningful customer engagement with beautifully simple solutions. Prior to Zendesk, I was at Hewlett-Packard Enterprise Services, where I led the Microsoft Dynamics Service Line for…

Innovid’s Tal Chalozin Inducted to the American Advertising Federation’s Advertising Hall of Achievement

Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements Innovid, the world’s leading video marketing platform, announced that its co-founder and chief technology officer (CTO), Tal Chalozin, has been named to the American Advertising Federation’s (AAF) Advertising Hall of Achievement. Chalozin is one of eight inductees into the 2018 class, joining seven other advertising executives being recognized for their significant impact on…

SteelHouse Announces Industry First – Verified Visits Attribution

Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which reports visits to an advertiser's site that come from an ad that meets the IAB viewability standard. That standard states that an ad must be "50% in view for one second or more." The viewable standard was created to combat…

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative provider of speech-based predictive analytics solutions, announced that the company has won Speech Technology Magazine's 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies. Speech Technology Magazine's Speech Industry…

TechBytes with Blake Brannon, VP Products, OneTrust

Blake Brannon  VP Products,  OneTrust Meeting GDPR guidelines is an on-going disruption that has made most businesses stand up and look beyond their traditional data privacy standards. How do cookies fit into all the hustle-bustle of GDPR? OneTrust's Blake Brannon provides insights on Cookiepedia and how it helps their large partner network to support Privacy Initiatives, including GDPR.Tell us about your role at OneTrust and the team and technology that you handle. As VP of Product, I oversee all aspects of product…

Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety Video advertising technology provider Extreme Reach released its Q2 2018 Video Advertising Benchmarks Report, offering brands and agencies up-to-date insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television…

Vonage and Nexmo Bring Cloud Communications at the Center of WhatsApp Business Solution

Nexmo to Provide Support for the Largest Chat Application in the World with a Simple API for Easy Implementation within  the Unified Cloud Communications Platform Leading business cloud communications company, Vonage has announced that Nexmo, The Vonage API Platform, is now a provider for the new WhatsApp Business solution. In limited availability, WhatsApp, the largest chat application in the world, is now opening its doors to businesses, allowing them to communicate with their customers on a more engaging platform.…

NetLine Corporation Delivers 1,560% ROI for e-Learning Client ITProTV

New Case Study Reveals Quick Realization of High ROI via B2B Content Syndication Lead Generation on the Netline Network NetLine Corporation has released a landmark case study that documents the rapid success and ROI realized by e-Learning client, ITProTV. Leveraging NetLine's network in a series of content syndication lead generation campaigns, ITProTV saw over 1,500% ROI in only five months. This case study is the first of a series of newly-released success stories which speak to the power of NetLine's…

TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom

Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven marketing. Chad Engelgau, VP, Global Identity and Data Product Management, Acxiom, spoke to us about the challenges in centralizing data and how enterprise customer data could be leveraged to deliver personalization at scale.Tell us about your role at Acxiom and the team/technology you handle. I am the VP of Product and Marketing at Acxiom Marketing Services. My team sets the…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic

Strategies for Successful ‘We-Miss-You’ Campaigns Help Drive Incremental Revenue from Easiest Segment of Guests to Get Back into Stores Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and…