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comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and will provide media buyers and sellers…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

LogMeIn Unveils Secure Federated Login to LastPass with Active Directory

New Integration Provides Effortless Password Security for Employees by Removing the Need to Create or Remember a Separate Master Password LastPass by LogMeIn, a leader in password management, announced a new integration with Microsoft’s Active Directory Federation Services (“ADFS”), providing organizations utilizing Microsoft ADFS with the ability to allow employees to access LastPass with their Active Directory (“AD”) credentials. Maintaining the LastPass zero-knowledge security model, this patent-pending security…

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Revamped Nielsen Total Audience Report  Utilizes Advancements in Measurement Solutions To Best Reflect What's Currently Happening With U.S. Consumers Across Both Linear and Digital Landscapes Leading global measurement and data analytics company, Nielsen released a reimagined Nielsen Total Audience Report. A representative of first-quarter 2018, the industry-leading report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape. The Nielsen Total Audience Report expands upon…

Bidalgo Brings Artificial Intelligence to Digital Ad Creative With the Launch of Creative AI

Machine Learning, Video and Image Recognition Helps Advertisers Produce the Highest Performing Ad Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of Creative AI, the first Artificial Intelligence-based technology to help advertisers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automation platform, Creative AI uses image- and video-recognition technology to analyze every component of an advertiser’s creative,…

AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Cherry Creek Now Streaming with WideOrbit

Small Market Radio Station Group Launches WideOrbit’s WO Streaming to Monetize Digital Audio Station Streams WideOrbit Inc., the platform for connecting ads and audiences everywhere, said that Cherry Creek Media radio stations are now offering digital audio streams online of their broadcast content with WideOrbit’s WO Streaming platform. Cherry Creek Media owns and operates 52 music, news and talk radio stations in twelve markets in Washington, Utah, Arizona, Montana, and Colorado. While some of its broadcast content…

Telaria Is First Dedicated Premium Video SSP to Launch Comprehensive Fraud Prevention Solution with White Ops

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…

comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities

New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced substantial enhancements to its custom reporting for mobile. The new mobile capabilities would offer clients deeper insight into an increasingly competitive mobile landscape. These are based on a massive measurement sample and will afford customers greater visibility into consumer engagement…

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

Outlier Raises $6 Million Series A Funding To Kill The Enterprise Analytics Dashboard

Company Hires Key Sales and Marketing Executives to Fuel Continued Growth Outlier, the leader in automated business analysis, is announcing the close of its Series A financing. The company has raised $6.2 Million led by Ridge Ventures (formerly IDG Ventures USA) and including 11.2 Capital, with participation from existing investors First Round Capital, Homebrew, Susa Ventures and SV Angel. As part of the round, Ridge Ventures Co-Founder and Managing Director Alex Rosen and Homebrew Partner Satya Patel will be joining the…

Unbounce Taps High-Growth Revenue Catalyst Felicia Bochicchio as CRO

Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio as the company's first Chief Revenue Officer. This newly created role reinforces Unbounce's dedication to helping marketers and agencies accelerate business results and save time with the use of landing pages, website popups, and sticky bars. Recommended Read: Not Social Media, But SEO:…

Data Privacy, Ads Drive Customer Dissatisfaction in Social Media, ACSI Data Show

Pinterest Earns Top Marks in User Satisfaction as Facebook, Twitter Drop Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the American Customer Satisfaction Index (ACSI) 2018 E-Business Report. Customer satisfaction with social media as a whole falls 1.4 percent to a score of 72 on the ACSI's 100-point scale, ranking it among the bottom five of all industries measured by ACSI, and the lowest of the three e-business categories. The other two categories fared…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO

Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota's Audience Platform Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. Read More: Is Sales, Customer Success? And, Why Is It Not? Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and…