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Keeping up with Everyone’s Insatiable Appetite for Visual Content

The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer when you figure that our brains take less than a second to process them. Images paired with written information help boost recall by up to 65 percent, and a recent HubSpot survey revealed that 81 percent of respondents have been convinced to buy a product or service by watching a brand’s video. We know too that companies that use videos in their marketing have 27 percent higher clickthrough rate and 34 percent…

Now, Google Is Your Most-Reliable Holiday Planner

How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our mind off the hustle-bustle of daily life. Planning a holiday is never easy—especially if you are taking a break from work. As the holiday season approaches, most people have already started searching for tips and tricks to manage their time and money better. The question on  top of everyone’s mind is 'How do I save money and book a holiday that meets my expectations without burning a hole in my pocket?' Well, if you…

ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation

Native Advertising Technology Company ADYOULIKE  Has Become the First Pure-Play Native Advertising Company to Receive the Internet Advertising Bureau's (IAB) Gold Standard Certification The Gold Standard initiative was launched in October 2017 as an effort to raise standards across digital advertising. The Gold Standard has three simple aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. ADYOULIKE is committed to reducing ad fraud by implementing ads.txt, obtaining…

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. New specifications designed to support OpenRTB are also being made available for public comment – ads.cert, AdCOM, and the Ad Management API – all designed to promote healthy growth of the digital advertising programmatic marketplace.…

OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the market-leading OneTrust Marketing Compliance suite. OneTrust Mobile App Consent will be available in August and helps companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive,…

Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau (IAB) has appointed media and marketing veteran Jim Norton as the trade group’s latest Executive-in-Residence. A publishing world thought leader and former Chairman of the IAB Board of Directors, Jim Norton will leverage his extensive experience with premium content brands to forward the trade association’s “Direct Brand” economy initiative. He will work with IAB leadership to…

IAB Tech Lab Releases VAST 4.1 for Public Comment

Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising The IAB Technology Laboratory released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open…

MediaBeacon Receives Highest Score in Current DAM Offering by Independent Research Firm

MediaBeacon received the highest score in the current digital asset management (DAM) offering category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 evaluation. Forrester, one of the most influential research and advisory firms in the world, cites MediaBeacon for excelling in functionality, with good search and version control capabilities, and strong commerce and campaign management integrations. Reference clients are delighted by its Adobe and Microsoft integrations. Forrester evaluated…

Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation (GDPR). After the IAB Europe Transparency and Consent Framework was…

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world's largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe's Transparency and Consent Framework. The product has been in beta since February and is already being used by publishers in Europe and the US. The IAB Europe's open-source…

IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud

New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their…

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry's #1 Automotive /AI/, announced that veteran adtech executive and Founding IAB Chairman Rich LeFurgy will join the company's Board of Directors. LeFurgy has a seasoned background and expertise with programmatic data, mobile, social and AI, and will be a valuable asset to the LotLinx team and its customers. LeFurgy has over 20 years of dynamic experience in the advertising industry…

DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK

Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and analytics, announced that the company has incorporated the new IAB Tech Lab open measurement software development kit (OM SDK) as an important enhancement to DV's mobile measurement solution. Combining DV's certified MRAID Viewability solution with the OM SDK, will enable DV to provide the broadest coverage in measuring the quality of mobile in-app advertising in the…

comScore Enables Ad Verification Measurement via IAB Tech Lab OM SDK

The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch and comScore's involvement paves the way for increased ad verification measurement on mobile, helping media buyers and sellers access consistent metrics across all platforms to ensure campaigns have an opportunity to…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

Ternio Joins IAB, Hyperledger, Linux Foundation and AdLedger to Help Push Blockchain Standards in Digital Advertising

Ternio Is a Blockchain-Based Digital Advertising Company That Brings Transparency to the Digital Advertising Ecosystem Through a Verifiable and Decentralized Asset Which Ensures Contract Terms Are Met Ternio, the first company to provide a scalable blockchain solution for programmatic digital advertising, announced it has joined four different organizations to help accelerate the creation and adoption of blockchain standards in programmatic digital advertising. These groups include the Interactive Advertising Bureau…

Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)'s Tech Lab, as a member of its openRTB working group. The IAB Tech Lab is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Its goal is to congregate the industry, avoid friction and maintain the safe and secure growth of the industry. Also Read: IAB Tech Lab Launches New…

Rakuten Marketing’s Dr Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

Dr. Neal Richter, Chief Technology Officer, Rakuten Marketing, Has Been Named a Winner of an Esteemed IAB Tech Lab Service Excellence Award Rakuten Marketing, a leading technology company that that enables brands to increase sales through data-driven performance marketing, today announced Dr. Neal Richter, Chief Technology Officer, has been named a winner of an esteemed IAB Tech Lab Service Excellence Award for his significant contributions in developing trustworthy supply chain specifications and OpenRTB (open real-time…

‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’

First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories The Interactive Advertising Bureau (IAB) has released the “IAB 250 Powered by Dun & Bradstreet". The IAB 250 Powered by Dun & Bradstreet" is a first-of-its-kind analysis that pinpoints the most important “Direct Brands” to watch in the US economy. The trade association for the digital media and…