DNA Selects And Deploys Affirmed Networks As Foundation For New 5G NSA And SA Solution

Finnish Mobile Operator Deploys Affirmed's Virtualized Architecture for Fast, Reliable 5G Connectivity Capable of Delivering New Services and Rich Customer Experience to Residential and Enterprise Customers Affirmed Networks, the leader in the virtualization of mobile networks, announced that it has been selected by DNA, one of the leading telecommunications providers in Finland, to replace its legacy network infrastructure. Affirmed's fully virtualized, web-scale, cloud-native solution will serve as the foundation for all…

Zipwhip Enables Organizations to Efficiently Reach Out to Customers with New Business Texting Feature

Texting Widget Allows Businesses to Add Full-Featured Text Messaging Interface to Any CRM Platform Zipwhip, the inventor of Texting for Business™, announced the availability of its Texting Widget, a full-featured business texting user interface that can be easily embedded into any customer relationship management (CRM) platform with a single line of code. Zipwhip’s Texting Widget creates a seamless experience that makes texting more convenient and accessible, delivering a powerful customer engagement interface for…

Druva Expands Presence in DACH Region

Extended Channel Program and New Regional Leadership to Support Growing Demand in European Market Druva, Inc., the leader in Cloud Data Protection and Management, announced it is answering the demand for an expanded presence in the DACH region, with the introduction of an extended channel program and new regional leader, Bernd Wachtler. “In today’s business world of exponential data growth and privacy regulations, like GDPR, robust data protection has become one of the most pressing concerns of every business in…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

Oracle Helps Major Insurer Streamline Customer Experience

Oracle Communications' SD-WAN eliminates downtime and improves customer resolution times for F&G F&G Annuities & Life (F&G) is using Oracle SD-WAN to boost customer service by reducing network interruptions. F&G's network relies on virtual desktop infrastructure (VDI) to serve nearly 700,000 customers across the United States. F&G's VDI includes business critical cloud collaboration, contact center, ERP and customer experience applications. In the past, network circuits would drop, forcing…

CommerceIQ Triples Business in 2019, Expands Leadership Team To Drive Growth

Three of the Top-5 Fast-Moving Consumer Goods Companies Among Leading Brands Adopting CommerceIQ CommerceIQ, the leader in machine-based e-commerce, today announced robust year-over-year growth in its business after doubling the size of its customer base and achieving 300% growth in annual recurring revenue (ARR) in 2019. CommerceIQ’s customers account for more than $3B in annual Amazon sales and rely on the company’s machine learning and automation technology to power their Amazon business. Customers include name brands…

Oracle Announces Oracle Cloud Data Science Platform

New Service Makes It Quick and Easy for Data Science Teams to Collaboratively Build and Deploy Powerful Machine Learning Models Oracle announced the availability of the Oracle Cloud Data Science Platform. At the core is Oracle Cloud Infrastructure Data Science, helping enterprises to collaboratively build, train, manage and deploy machine learning models to increase the success of data science projects. Unlike other data science products that focus on individual data scientists, Oracle Cloud Infrastructure Data Science…

This Ain’t Your Parents’ Contextual Targeting

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the first place. New data policies are pushing companies to change the way they handle their users’ data. Those legal pressures – combined with the complexity of targeting and measuring across platforms like Mobile and OTT – are shaking the foundation of Digital Advertising. Premium publishers are standing up for user experience that encourages user loyalty over time, while brand…

Synacor and Qumu Agree to Merger, Creating Global Leader in SaaS-Based Collaboration Software

All-Stock Transaction to Enhance Financial Scale; Estimated $70 Million of Software Revenue with $50 Million Recurring Provides Strategic Opportunities to Accelerate Revenue Growth, Increase Operating Efficiencies and Open New Sales Channels Synacor, Inc., a cloud-based software and services company serving global video, internet and communications providers, device manufacturers, governments and enterprises, and Qumu Corporation a leading provider of tools to create, manage, secure, distribute and measure the success of…

Cloud Deployments Drive Rapid Growth of Nuxeo in 2019

Company Currently Growing at 46 Percent Year-on-Year; 63 Percent Annual Growth in Cloud Revenue Nuxeo, the leading cloud-native Content Services Platform (CSP), announced 2019 revenue and growth figures that reflect the company’s ongoing success in the fast-growing Content Services market, where Nuxeo continues to outpace its competitors. In 2019, Nuxeo's revenues grew by 32 percent, with Q4 revenue growing 46 percent year-on-year, making the company one of the fastest-growing vendors in the Content Services and…

e-Spirit Hybrid CMS Experience Accelerator Dramatically Quickens Time to Value

New FirstSpirit Experience Accelerator helps companies looking to differentiate with omnichannel experiences get to market faster e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, today introduced the FirstSpirit Experience Accelerator that leapfrogs CMS project implementation times ahead by up to 75%, dramatically accelerating time to revenue. Marketing Technology News: Intuiface Unveils BrightSign Support The FirstSpirit Experience Accelerator shortens…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry,  announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving…

T-Mobile and Sprint Win in Court; Companies Moving to Finalize Merger to Create New Supercharged Un-carrier

With ruling from Federal District Court in New York, Companies Focused on Next, Final Steps in Merger to Become the New T-Mobile T-Mobile US, Inc. and Sprint announced that after receiving a favorable decision in Federal Court in New York the companies are now taking final steps to complete their merger to create the New T-Mobile. In a decision issued a short time ago, the Court stated that, “T-Mobile has redefined itself over the past decade as a maverick that has spurred the two largest players in its industry to make…

Comscore and TargetSmart Partner to Deliver Enhanced Political Segmentation for Advertisers

Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it's never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and TargetSmart are excited to announce a new partnership to create customized…

Unified Office Announces Hospitality Management Suite for Hotels, Enabling Increased Productivity and Room Monetization Once Again

Helps Hotels Bring Sales, Scheduling and Customer Experience to a New Level Unified Office, Inc., a leading managed services provider offering reliable hybrid cloud-based virtual communications services and business analytics announced today that they are bringing their award winning Total Connect Now (TCN) business communications solutions to the hospitality industry. This offering will integrate with leading hotel management and messaging services such as Opera, Synergy and Kipsu to provide full customer visit, bookings…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020

Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at "the largest AV and systems integration show in the world," Integrated Systems Europe (ISE) 2020. Solutions from Scala's full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be…

Eight Tips for Building Trust With Your Customers

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…