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NetWise Complements Executive Team With Industry Veteran, Pat O’Brien

NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished data industry veteran having held executive positions as Chief Revenue Officer at Zylotech, Senior VP-Audience Solutions at Dun & Bradstreet, VP-Digital Solutions at NetProspex, and VP-Business and Channel Development at Bizo (prior to its acquisition by LinkedIn). He brings 20+ years of…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Mindful Chef Selects the Vonage Contact Center to Transform Customer Experience

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced that healthy recipe box company, Mindful Chef, has chosen the Vonage Contact Center to better serve its customer-base following a 452 percent increase in customers. With more than 123,000 customers, Mindful Chef delivers pre-portioned ingredients and fresh meat, fish and produce sustainably sourced from small award-winning British farms. Mindful Chef enables customers to cook nutritious meals in under 30…

Pure Storage Recognized as a Leader in Enterprise Flash Array Storage and Object Storage Categories

FlashArray and FlashBlade Earn Top Rated Awards From TrustRadius Pure Storage, the IT pioneer that delivers storage as a service in a multicloud world, announced that TrustRadius has recognized both FlashArrayTM and FlashBladeTM as 2020 Top Rated Award winners. With a combined average trScore of 9/10 and more than 350 verified customer reviews and ratings, FlashArray won in the Enterprise Flash Array Storage category and FlashBlade won in the Object Storage category. Marketing Technology News: Zoom Hires Jason Lee as…

Brightcove Launches Industry-Leading Virtual Event Experiences Solution

New solution includes customizable, immersive, live, and always-on video experiences to help brands pivot physical events to virtual Brightcove Inc., the world’s leading video technology platform, announced Brightcove Virtual Event Experiences, a solution that allows organizations to deliver high-quality virtual events featuring bold, interactive experiences. Responding to a crucial market need, Brightcove Virtual Event Experiences enables organizations to host events with market-leading video technology to engage with…

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable

As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same time, we certainly can acknowledge its limitations. Discussions during the AttributionCouncil working group at I-COM Global surfaced the consensus that, even as the industry pursues or provides guidance on “mastery,” the perpetually increasing complexity of media platforms and KPIs can make the mission to achieve precise attribution feel…

Version 4.1 Of Appinium’s All-In-One Salesforce App Gets Major Admin Updates

Salesforce users who want real-time sales enablement, marketing, learning, and customer-service data - all in one place - now have even more tools and functionality The only suite of native Salesforce marketing and sales-enablement apps designed to drive behavior by correlating data to results is getting a significant update. Version 4.1 adds tools that make it even easier for admins to create effective learning content, streamline scheduling, and manage teams more effectively. It also includes new video capabilities and…

Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World

Now every organization can sell, service, market and collaborate from anywhere TRAILHEADX -- While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That's why Salesforce, the…

How The Latest $60 Million Funding Could Set SaaS Subscription Financing On A Fast-Track Path

SaaS subscription financing a very exciting space, especially when not every customer has the same set of needs and objectives SaaS subscription has been around for some time now, yet, it’s one of the most complex business models to master. The shift toward a Cloud-based subscription is showing signs of massive disruption. Customers are willing to pay more for experiences and ease of use, than merely subscribing to the product or feature. This unique CX and service-related model make SaaS subscription financing a very…

Talkdesk Enables TaskUs to Move Global Operations to Work From Home, Ensuring Business Continuity

TaskUs leverages Talkdesk cloud contact center solutions to transition thousands of customer experience teammates worldwide  TaskUs leverages cloud flexibility from Talkdesk to enable thousands of teammates to work from home Talkdesk cloud solutions enabled TaskUs to successfully navigate unique challenges of the COVID-19 pandemic, saving thousands of customer service jobs TaskUs is able to provide best-of-breed integration options to its clients through Talkdesk AppConnect, the world’s first enterprise app store…

CATL Sets Up 21C Lab to Expand R&D on Novel Energy Technologies

Prof. Dr. John B. Goodenough sent his congratulations on the opening of the new laboratory Contemporary Amperex Technology Co. Limited (CATL) <300750.SZ>, a leading lithium-ion battery maker, breaks ground on a new innovation laboratory, 21C Lab, on Wednesday morning in its headquarters in Ningde, east China's Fujian Province, marking the start of the company's new exploration in cutting-edge technologies in the novel energy industry. The lab, named "21C Lab," shows CATL's strong commitment to the development of…

SugarCRM Named Mid-Market Leader for CRM by G2 for the 4th Consecutive Year

SugarCRM Inc.®, the innovator of time-aware CX, today announced that it was named a leader in the new G2 Grid Report® for the Mid-Market for the fourth consecutive year, for a total of 16 consecutive quarters. Sugar received high customer satisfaction scores for ease of doing business, ease of administration, and meeting overall requirements. With a shorter time to value than other leaders, highly ranked features for Sugar Sell include customization, contact management, and contract management. “Each of Sugar’s CX…

ORock Technologies Introduces Cloud Storage with No Data Egress Fees

HPE-Based Object and Block Storage Deliver Enhanced Security and Cost Predictability ORock Technologies, Inc. introduced a suite of Cloud Storage as a Service solutions for commercial organizations and government agencies. ORock developed its cloud-based storage portfolio in conjunction with Hewlett Packard Enterprise (HPE) using HPE GreenLake to deploy secure, high-performing infrastructure and storage solutions as-a-Service, including HPE ProLiant Servers, HPE Apollo Systems, and HPE 3PAR Storage. Marketing…

Seclore Achieves SOC 2 Compliance and Enhances Data Privacy for GDPR

Seclore, the only automated Data-Centric Security Platform, announced today that it had completed SOC 2 Type 1 and Type 2 certification. As more companies in highly regulated industries start using Seclore's cloud service, the need for trust, transparency, and independent validation of security controls becomes crucial. The SOC 2 certification validates that ‘Seclored’ data stored or shared by enterprises, is protected with the most stringent requirements. "Security has always been paramount to Seclore because organizations…

Databricks Introduces Delta Engine and Acquires Redash to Bring Performance and Ease-of-Use to Cloud Data Lakes

New Capabilities Help Data Teams Build a "Lakehouse" for Unified Data Analytics Databricks, the data and AI company, announced the availability of Delta Engine and the acquisition of Redash. These new capabilities make it faster and easier for data teams to use its Unified Data Analytics platform for data science, machine learning, and a broad range of data analytics use cases. Delta Engine is a high-performance query engine on cloud data lakes and Redash is an open source dashboarding and visualization service for data…

New Openmarket Platform Helps Companies Transform CX Strategies Effortlessly

indigo offers businesses emerging from lockdown a simpler, intelligent and more insightful way to communicate with their customers in the moments that count indigo by OpenMarket uses AI, automation and insights to help brands deliver easy and reliable mobile messaging campaigns. New branded messaging functionality and advanced spam and smishing filters enhance customer experience (CX) and security.  During a climate of uncertainty, where customers are in need of a trusted means of obtaining information and new…

Harmonic Announces Powerful Innovations for its VOS SaaS Summer 2020 Release

Harmonic today announced a major release of its VOS SaaS platforms and cloud-native software with new features that make live video streaming and broadcast delivery simpler than ever. “The rapid evolution of cloud technology is ushering in a broad range of innovation in the media industry for both streaming and traditional broadcast applications,” said Shahar Bar, senior vice president, video products and corporate development, at Harmonic. “With this summer release for VOS SaaS and cloud-native software, Harmonic…

Kibo Announces AdLink to Personalize the Post-Click Experience

Kibo’s Monetate connects targeted advertising with personalized marketing Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool that enables marketers to efficiently personalize the onsite experience for traffic from paid media campaigns. With personalization from Monetate, Kibo empowers retailers to break down traditional silos between marketing and advertising and bridge the gap between the pre- and post-click experiences for consumers. By managing these two sections of the…

New OpenMarket Platform Helps Companies Transform CX Strategies Effortlessly

indigo offers businesses emerging from lockdown a simpler, intelligent and more insightful way to communicate with their customers in the moments that count   indigo by OpenMarket uses AI, automation and insights to help brands deliver easy and reliable mobile messaging campaigns. New branded messaging functionality and advanced spam and smishing filters enhance customer experience (CX) and security. During a climate of uncertainty, where customers are in need of a trusted means of obtaining information and new…

IDnow Increases Its Growth with the AI-based Solution AutoIdent Tenfold in the First Two Quarters

Demand for AI-based identification grows in 2020 IDnow, a leading provider of Identity Verification-as-a-Service solutions, sees strong volume growth for its artificial intelligence-based solution. Transactions via IDnow AutoIdent have increased tenfold in the first two quarters of 2020. Since its launch in 2018, IDnow's AutoIdent has grown from strength to strength and expanded into new industries. In 2020 IDnow sees an exponential growth in volume. From January to June, an increase of over 1000% in the number of…