Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO

Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota's Audience Platform Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. Read More: Is Sales, Customer Success? And, Why Is It Not? Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and…

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free. Data Transfer Project builds on Google's on-going work for transferring data…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…

DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem

The word "advertisement" came from the Latin word "advertere," which means "attention, inducement and transmission," and the word evolved later into advertising. The connotation of the word is to "make someone notice something" or to "notify people of something to cause others` attention." DAD, a new generation of distributed trust advertising ecosystem, is now trying shape the future of advertising. As advertisements now seem to appear nearly everywhere all along the way from home to the workplaces and in buses, subways,…

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market

Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media platform, Teads, has joined hands with the leading international 24-hour English news platform, BBC.com, to monetize its international visitor base. Currently, BBC.com reaches close to 95 million monthly international visitors. Teads, a leading outstream video advertising marketplace in the world, ould enable the commercially funded news channel to deliver highly scaled-up video…

MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace

Instantly Query and Visualize up to Billions of Rows of Data on Google Cloud Platform MapD Technologies,the Extreme Analytics Platform provider, announced its availability on Google Cloud Platform Marketplace (GCP Marketplace), the deployment service for the Google Cloud Platform. Using GCP Marketplace, analysts and data scientists can now access a fast open source SQL engine and visual analytics platform from within Google Cloud's extensive cloud computing services suite, with no manual configuration required. MapD is…

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences  Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that…

21Vianet Group, Inc. Expands Its Cloud Business

21Vianet Group, Inc., a leading carrier- and cloud-neutral Internet data center services provider in China has announced, that on 16 July 2018 at the Microsoft Inspire 2018 Worldwide Partner Conference its wholly-owned subsidiary Shanghai Blue Cloud Technology Co., Ltd. has entered into distribution agreements with four world-class cloud service providers including Unify Cloud, AvePoint, Agile Point and Fadada.com who have officially authorized 21V Blue Cloud as a distributor of their products and services in mainland China.…

Digital Media Solutions Acquires Digital Performance Advertising Network W4

Acquisition Brings Extensive Online Ad Distribution Strength to Clients with W4's Broad Reach and Proprietary Technology Stack Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced that it has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based,…

Braze (Formerly Appboy) Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Report Recognizes Braze (formerly Appboy) for Ability to Execute and Completeness of Vision Braze (formerly Appboy), the leading global customer engagement platform, has been recognized as a Leader in Gartner's inaugural 2018 "Magic Quadrant for Mobile Marketing Platforms" research report with the highest placement on the ability to execute axis in the entire Magic Quadrant.1 According to the report, "Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing…

Lacework Selected by Brightcove for Automation of Security at Scale for Its AWS-Hosted Video Service

Using Lacework, Brightcove Automates Security and Compliance Across Multiple AWS Accounts Covering Development, Testing, and Production Lacework, the industry's first solution to bring automation, speed and scale to cloud security, today announced that Brightcove Inc. has selected Lacework to provide continuous security for its cloud-based online video platform hosted on Amazon Web Services (AWS). With Lacework, Brightcove automates security monitoring and host-level intrusion detection at scale across its thousands of…

Renegade Successfully Integrates OTT Offering for Client Success

Hunt Valley-Based Marketing Agency, Successfully Integrates Ott to Increase Client ROI With a growing number of video platforms available to consumers, Renegade Communications is pleased to announce the launch of their OTT offering, further increasing their capabilities in media strategy, placement, and insights. OTT  is streaming media content delivered online, directly to consumers. This platform is a favorite of cord-cutters, an increasingly large group of consumers who cancel their subscriptions to cable in lieu of…

So You Want A New Analytics System?

It’s inevitable, for those of us working in any data-focused profession there will inevitably come a time when we’re asked to evaluate or present our justification for purchasing, a new analytics system. There are myriad reasons for what triggers this. It could be that the tool we’ve been using is simply showing its age and we want something with additional functionality, perhaps management is pushing for us to use something cheaper, or maybe our favorite tool is no longer being supported. Regardless of why, we now have a…

Trusted Media Brands Names Randy Saperstone V.P. Digital Sales

Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader's Digest, and The Family Handyman among others, announced the appointment of Randy Saperstone to the new position of Vice President, Digital Sales for the company effective July 16, 2018. He will be based in the company's offices on Third Avenue in New York City,…

SpotMe Named a Leader in G2 Crowd Summer 2018 Mobile Event Apps Grid

SpotMe, a leading enterprise engagement platform for live event, virtual meeting and engagement apps, announced that it has been named a Leader in G2 Crowd's Summer 2018 Grid for Mobile Event Apps. The company earned high marks for implementation, relationship and usability. "At SpotMe, we pride ourselves on providing our customers with a battle-tested, flexible software platform and adaptable service levels delivered by our world-class team," says Pierre Metrailler, CEO of SpotMe. "We are honored to have been named a…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

New Predictive Analytics for Inbound and Outbound Leads Combine with Deep Account Insights to Revolutionize Group Sales for Hotels

Knowland Releases New Technology That Optimizes Sales Efficiency by Automatically Identifying a Property's Best Opportunities and Cutting Through eRFP Spam Knowland, the industry leader in market intelligence for hotels, venues, and CVBs, announced a major update to its Insight Elite platform. New built-in predictive technology analyzes all inbound leads, including electronic RFPs, to determine if they are a good fit for a specific property, enabling sales teams to prioritize the leads that are most likely to result in…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…