TeleTech Recognized as a Kincentric Best Employer for the Second Consecutive Year in the Philippines

Best Employer Award Recognizes Top Workplaces in the Philippines TeleTech, a leading global customer experience technology and services company focused on the design, implementation and delivery of transformative customer experience for many of the world's most iconic and disruptive brands, announced that the company has been recognized for the second consecutive year as a Kincentric Best Employer in the Philippines for 2019 as part of Kincentric's Best Employers program. TeleTech has been operating in the Asia-Pacific…

80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive…

New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study released by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. “Today’s B2B leaders are struggling with how to effectively integrate human interactions with digital experiences that enhance customer…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

Top 5 Best Customer Experience Tools for Banks and Financial Sector

It is a difficult task to manage the seamless customer experience as you need to understand how consumers engage with your service or product and what they want from it. Your work is simplified by using a good customer experience management tool to capture relevant user data and glean actionable insights from it. What is an ideal customer experience tool for banks? It is one that is equipped with effective features like customer feedback capture, contextual help, customer analytics, and content management. 5 Leading…

Perhaps It’s Time to Put down That Phone During Thanksgiving Dinner

New National Survey Shows Majority of Americans Annoyed by Mobile Devices During This Family Meal Nearly 7 in 10 Americans (69%) say they find people's use of phones and other mobile devices at the Thanksgiving table annoying — but 43% still allow it, according to a new nationwide survey by a West Des Moines branding and marketing agency. The 2019 Meyocks Thanksgiving Survey of 1,461 Americans shows that despite people's annoyance, 32% admit to checking or using mobile devices themselves during the Thanksgiving meal.…

Onapsis Ranked Number 310 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500

Company Attributes 331% Revenue Growth to Demand for Solutions That Automate Compliance and Cybersecurity Protection of Business-Critical Applications Onapsis, the leader in business application protection, announced it was named to the Deloitte Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Onapsis ranked 310 based on 331% revenue growth between 2015 and 2018. The company’s strong growth is…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

TTEC to Celebrate Grand Opening of Newest Humanify Customer Engagement Center in Oklahoma City

TTEC Grand Opening to Welcome Community Leaders, Clients and Company Brand Ambassadors TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced it will host the Grand Opening and ribbon cutting of its newest center on Thursday, Nov. 14 and welcomes the community to join in the celebration. "TTEC is proud to be a part of Oklahoma…

QuickBooks Brings AI-Driven Innovations to Small Businesses

Advancements in AI Can Level the Playing Field for Small Business, Helping to Improve Overall Survival Rates Worldwide Intuit Inc. announced new product innovations designed to leverage the latest in artificial intelligence (AI), bringing technology typically reserved for the world’s biggest companies directly to small businesses. Being part of QuickBooks now means being part of the growth of one of the most advanced AI-driven, expert small business financial platforms in the world, giving small businesses the advantage…

Neustar Partners with Tatango

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…

X2CRM Lands on Gartner’s 2019 Magic Quadrant for CRM Lead Management

X2CRM's Second Magic Quadrant in 2019 Highlights Marketing and Sales Synergy X2Engine, Inc. announced that its flagship product, X2CRM, was recognized for the first time in Gartner, Inc.'s 2019 Magic Quadrant for CRM Lead Management. Gartner evaluated X2CRM and 14 other Lead Management technology vendors for the report, which is aimed at helping application buyers choose the lead management solution that best meets their requirements. Gartner defines CRM lead management as "the process of capturing leads, tracking…

Kaizen Ad Joins Amazon’s Service Provider Network to Drive Video Ad Creative Excellence

Kaizen Ad, a global video ad creative leader, announced that it has joined the Amazon Service Provider Network as a provider specializing in video ad creative production. “Great video service! Followed brand direction & saw awesome results” “We’re excited to join Amazon’s Service Provider Network and drive mobile-first video ad creative excellence with businesses that sell on Amazon” said Kenji Sudo, Kaizen Ad’s founder and CEO. “As marketers shift their attention towards creative optimization, many still suffer from…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , the trusted platform that makes data accessible and meaningful. LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure through SOURCE, providing marketers a best in class experience for targeting and measurement. The partnership is a significant leap forward in forging a truly accountable and addressable ecosystem. “Our clients and…

GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019

As the modern technologies are evolving rapidly; brick-and-mortar entrepreneurs are also enhancing their business models to get a powerful online presence with digital marketing strategies. Today, you can associate with Top Digital Marketing Companies globally who are assisting the various businesses from sectors of industries to attract quality traffic, create brand loyalty, boosting leads, etc. Recently, GoodFirms conducted a survey on Difficult Yet Effective Digital Marketing Tactics. In this survey, 100+ digital…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe

Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives Innovid, the only independent advertising and analytics platform built for television, announced the appointment of regional leader Wolfgang Kirschner to head its expansion efforts across Germany, Austria and Switzerland. In his new role, Kirschner will be based out of Munich and will focus on building Innovid’s regional teams to support the rapid…

Quotient Signs Definitive Agreement to Acquire Ubimo

Acquisition Strengthens Quotient's Targeted Digital Media Platform; Accelerates Development of Quotient’s Self-Service Platform Quotient Technology Inc. announced that it has agreed to acquire Israel-based Ubimo, a leading data and media activation company. Through its demand-side platform (DSP), Ubimo will bring best in-class technology to further strengthen Quotient’s targeted digital media solutions, accelerate the development of Quotient’s self-service platform, and meet the evolving needs of consumer-packaged goods…

Icertis Named an Outstanding Service Provider at Global IACCM Innovation and Excellence Awards

World's Foremost Contract & Commercial Management Organization Recognizes Icertis' Global Leadership in Transforming Contracts into Strategic Assets Icertis, the leading provider of enterprise contract management in the cloud, announced it was named an Outstanding Service Provider at the International Association for Contract & Commercial Management (IACCM) Global Innovation and Excellence Awards, highlighting the transformative power of the Icertis Contract Management (ICM) platform. This recognition comes after…

Deluxe Completes Comprehensive Restructuring And Announces New Leadership

Eric Cummins named Chief Executive Officer Deluxe, the leading content creation to distribution company, announced that it has completed its comprehensive restructuring and has appointed Eric Cummins as the company's next Chief Executive Officer (CEO). As a result of the restructuring and successful emergence from Chapter 11, Deluxe has shed more than 75 percent of its debt and obtained $115 million in new financing. Effective immediately, Cummins will succeed Deluxe's current CEO, John Wallace, who is retiring after…