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Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

GDPR Should Be Hailed in an Industry Increasingly Moving Online

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their consumers’ data. While companies rushed to achieve compliance with GDPR, the true extent of the regulation remains to be seen; with regulators just beginning to hand out major fines in the post-GDPR era. So, as we all wait with bated breath for more regulatory enforcement, how are brands and…

Actifio Launches Actifio GO SaaS Platform

Industry's First Multi-Cloud Copy Data Management SaaS Platform Makes it Easier, More Cost-Effective for Customers to Backup, Manage, Instantly Use Data in Hybrid and Multi-Cloud Environments Actifio, the pioneer of Copy Data Management software, unveiled Actifio GO, industry's first multi-cloud Copy Data Management SaaS platform, making it faster and simpler to backup and restore, accelerate DevOps and analytics initiatives and meet regulatory and compliance requirements for applications on premises and in multi-cloud…

Experience Management Leader Medallia Appoints Estelle Villard as Vice President & Country Manager of France

Experience Management Expert Appointed to Accelerate Growth in France Medallia, Inc., the global Experience Management leader announced Estelle Villard as the new Vice President and Country Manager of Medallia's operations in France. Global demand for improved experience is unanimous across the board and France has a long history of innovation and high-quality experience. A recent study from Medallia around customer demands found that 64 percent of customers said they have avoided a brand due to just one bad…

H2O.ai Advances Leading Data Science and Machine Learning Platforms

New Innovations in H2O, AutoML and Award-Winning H2O Driverless AI Address Critical Capabilities for Customers H2O.ai, the open source leader in AI and ML, announced new and innovative capabilities for its data science and machine learning platforms, H2O, AutoML and H2O Driverless AI, to address the critical scalability and performance needs of all organizations. As part of these new capabilities, and to further the company’s mission to democratize AI, H2O.ai has added several new algorithms that address common use cases…

The Pitfalls of Being a Data Hoarder (And the Steps to Recovery)

By now, marketing teams understand that prospects want a personalized experience. They expect their interactions with a brand to be tailored to their wants and needs. A Dun & Bradstreet poll of 500 B2B professionals reported more than half of companies today use data to make marketing decisions. Despite this growing majority, the most important objective for marketing professionals in 2019 is increasing the number of decisions made using data analysis, according to a 2018 Google Study. More than half of marketers…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

Valassis Acquires GET1FREE, Inc., Continues Growth in Local Solutions

New Acquisition Bolsters West Coast Direct Mail Presence Valassis, a leader in activating consumers through intelligent media delivery, announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry. “The…

Ping Identity Named Market Leader in Latest KuppingerCole Customer Identity and Access Management Report

Company Recognized as a Leader in the Areas of Security, Functionality, Integration and Interoperability Ping Identity, the leader in Identity Defined Security, announced it has been named an overall leader in the latest “KuppingerCole Leadership Compass for CIAM Platforms” report. “Ping Identity was one of the first vendors to really recognize and understand the need for specific consumer-facing IAM solutions for enterprises” According to the research, customer identity and access management (CIAM) “has emerged…

General Motors Deploys NICE Performance Management to Improve Employee Collaboration

Nice Performance Management Version 7.0 Selected to Support GM’s ‘Best in Class’ Strategy and Improve Performance and Employee Engagement NICE announced that General Motors (GM) is implementing NICE Performance Management (NPM) version 7.0 to empower its contact center workforce in meeting the company's key business goals, including ensuring excellent customer satisfaction. Serving customers and dealers, GM’s contact center operations account for over 30 million interactions in 70 lines of business across 65 contact…

Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for IT

The Central Nervous System for It Gives Enterprises the Deepest Visibility into Complex Multi-Cloud Environments, Delivers Machine Learning Insights, and Automates Tasks to Free up Resources and Accelerate Innovation AppDynamics, a Cisco company, unveiled its vision for the Central Nervous System for IT, igniting a new era of AIOps. The Central Nervous System for IT will give businesses full visibility, deep insights, and automated actions across all technology domains that run modern companies: the application,…

Adjust Announces Acquisition of Cyber Security and AI Company Unbotify

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud   Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyzes human behavior patterns within websites' and mobile apps' user-flows, to differentiate between bots and actual humans to prevent…

CognitiveScale Reports Record Annual Software Subscription Growth

CognitiveScale, the emerging leader in Augmented Intelligence software, announced record growth in annual software subscription sales driven by high market demand for its Cortex5 Augmented Intelligence software. The company reported a 128 percent year-over-year growth in annual software and subscription revenues in 2018. This represents the third year of triple-digit sequential growth in the company’s five-year history. Gross margins, average selling price per client, churn, and customer satisfaction scores improved…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like CGI-created personalities appear on popular platforms, it’s more difficult and tedious than ever to sift through the noise. It’s a better time than ever to integrate Artificial Intelligence (AI) into Influencer Marketing. The business value of AI is well-documented — Gartner estimates…

Bright Pattern Announces AI-Driven Conversational IVR and BrightStart Apps

Easy-To-Use IVR Reduces Effort and Cost; Brightstart Apps Let Businesses Quickly and Nimbly Turn on Customer Experience Capabilities at Low Cost Bright Pattern, leading provider of easy-to-use enterprise omnichannel cloud contact center software for innovative companies, announced at Customer Contact Week (CCW) Nashville2019 two new additions to the Bright Pattern Customer Experience Platform: 1) a conversational IVR that leverages AI for smarter, easier self-service, and 2) Bright Start Apps that allow companies to turn…

Mendix 2019 Predictions: Businesses Must Take A Smarter Approach to App Development to Continue Benefiting from Digital Transformation

Automation Governance Becomes Imperative for Developers, Industry Poised to See a Proliferation of AI-Assisted Low-Code Mendix, the global leader in low-code application development, predicts that smarter software will be built in the forthcoming year with the continued emergence of AI-assisted low-code. Other key predictions by Mendix include: automation governance becomes a vital element of the development process, data solutions increase in value, and more IoT providers will invest in integrated service offerings.…

Vamp Boosts Its Presence in Asia

Two New Hires Launch the Influencer Marketing Platform in Thailand and Indonesia Leading influencer marketing platform, Vamp, is continuing its 2019 expansion into Asia with two new hires: Keith Baird and Benedictus Okario. Keith was most recently Director of Marketing Operations at North Star Digital Thailand, and was previously Khongsittha Muay Thai’s Senior Marketing Manager.He will based in Bangkok, leading Vamp into the Thai market. Benedictus joins Vamp from KapanLagi Youniverse where he was the Vice…

Discover Recognized as a 2019 Digital Edge 50 Winner for Customer Service Strategy

For the second year in a row, Discover has been named a Digital Edge 50 award winner. The company was recognized this year for creating a strategy that leverages artificial intelligence (AI) to improve the customer experience and offer tailored services and programs to help customers manage their finances and make it easier to maintain or improve their credit standing. “Discover is constantly looking to the latest technologies for solutions that will enhance the customer experience” With the help of AI, Discover…