ICF to Launch ICF Next

John Armstrong to Lead Integrated, Future-Focused Marketing Services Agency ICF, a global consulting and services provider, announced the creation and launch of ICF Next, the convergence of ICF's award-winning marketing, communications and associated technology businesses. ICF Next will be led by former executive of IBM iX, John Armstrong. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the US, Canada, Europe and India. Officially…

The 23rd Paley International Council Summit: Rethinking the Game: Moving Media Forward in 2019 and Beyond

The Paley International Council Summit Returned to Europe; Frank A. Bennack, Jr., Officially Opened the 23rd Annual Paley International Council Summit The Paley Center for Media held its 23rd Paley International Council Summit in London on November 30, marking the Summit’s return to Europe. For more than twenty years the Paley International Council Summit has brought together world dignitaries and CEOs from today’s top media and technology companies to advance the exchange of ideas and foster a sense of community. This…

Twilio Names David Parry-Jones Regional Vice President of EMEA Sales

Twilio, the leading cloud communications platform, announced that David Parry-Jones joined the company as the regional vice president of EMEA sales reporting to Twilio’s SVP of sales Marc Boroditsky. “With the addition of David, a seasoned go-to-market leader, we’re confident we will accelerate our growth with enterprises and as developers’ first choice for cloud communications, expanding our European community, which is nearly a million developers strong.” “Twilio’s experiencing phenomenal traction with developers and…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

FPX Appoints Richard Hearn as CEO

IBM and SapientRazorfish veteran with a strong track record of accelerating company growth and driving innovation will lead strategic direction for FPX FPX, a global leader in Configure Price Quote (CPQ) solutions for manufacturers, has hired Richard Hearn as CEO. Hearn will bring more than two decades of experience leading Fortune 500 enterprise technology and software companies to support the future growth of FPX. He will be responsible for defining the future direction for FPX, overseeing the development and execution…

Kaltura Positioned as a Leader in Gartner’s Magic Quadrant for Enterprise Video Content Management for Fifth Consecutive Report

Kaltura, the leading video technology provider, was positioned as a Leader in the 2018 Magic Quadrant for Enterprise Video Content Management, based on completeness of vision and ability to execute.  This is the fifth time in a row that Kaltura has been cited as a Leader in this report. “We are honored, once again, to be formally recognized by Gartner as a Leader. As the Enterprise Video Content Management market has matured over the years, we see that Kaltura remains a consistent leader in the pack,” said Kaltura…

Advertisers Experiencing YouTube Success with VuePlanner

Giant Media’s Transparent Pre-Buy YouTube Advertising Planning Tool Embraced by Brands and Agencies Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is to provide the technology to plan YouTube campaigns beyond channels and traditional targeting capabilities,” said John Cobb, CEO of Giant Media. “VuePlanner enables…

Rashmi Vittal Joins Conversica as Chief Marketing Officer

Leader in Conversational AI Brings on New Leadership to Accelerate the Next Phase of Growth Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, announced the addition of Rashmi Vittal to the company’s executive leadership team as its new chief marketing officer. “She’s a proven leader who encourages cross-collaboration between product, sales and marketing. She has rapidly scaled successful businesses, and I know she will be a driving force in the future expansion of the company.”…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia. Adam-Gedge is a proven leader with three decades' of executive experience at leading technology and consulting firms in the market. She joins from Avanade Australia, where she was Managing Director, and was previously Managing Partner and Vice President of…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

David Kenny Named Nielsen CEO

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen's Board of Directors. David joins Nielsen from IBM, where he led IBM's Cognitive Solutions business. "The Board is delighted to announce David's appointment," said James Attwood, Executive Chairman of Nielsen. "His decades of experience in Big Data, artificial intelligence, cloud technologies, and media make him perfectly suited to lead Nielsen…

LogMeIn Names Marc van Zadelhoff as Chief Operating Officer

Former IBM Executive Joins SaaS Leader to Drive Growth in UCC, Identity and Digital Engagement Markets LogMeIn, Inc. has named Marc van Zadelhoff as its new Chief Operating Officer (COO) – a new role that will lead all customer-facing operations across LogMeIn’s entire $1.2 billion portfolio, including sales, marketing and care, with these functional groups now reporting directly into Van Zadelhoff. He joins LogMeIn from IBM, where he was the General Manager (GM) for IBM Security, an IBM Business Unit, comprising the…

Renowned Positioning Expert Mark Levy to Keynote the 2019 Summit on Customer Engagement

Levy to Teach Customer Advocacy and Engagement Professionals How to Position and Communicate Their Role in Compelling Ways to Key Stakeholders in Sales, Marketing, and Senior Management The Center for Customer Engagement announced that top positioning expert, Mark Levy, will deliver the keynote address at the 2019 Summit on Customer Engagement.Now in its 15th year, the nation's longest-running customer advocacy and engagement conference will take place March 13-15, 2019 at the Hyatt Grand Regency in Burlingame, CA near…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…

Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

Acquisition Offers Retailers and Brands an End-To-End, AI Powered, Ecommerce Platform with Unprecedented Insight into Consumer Behavior for Stronger ROI and Online Sales Inuvo, Inc., a provider of artificial intelligence (AI) technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent brand-impact measurement for all of their advertising campaigns. Built on Zappi's insights platform and directly powered by Survata, the world's most advanced Ad Measurement platform with the industry's largest consumer reach, Ad…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…