Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent brand-impact measurement for all of their advertising campaigns. Built on Zappi's insights platform and directly powered by Survata, the world's most advanced Ad Measurement platform with the industry's largest consumer reach, Ad…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

Brand Experience Agency, Cramer, Hires Industry Veteran to Partner with Its Expanding List of Global Clients

In a Newly Created Executive Team Role, Ian Mcgonnigal Joins Cramer as Senior Vice President of Strategic Accounts Events and Experiential marketing agency Cramer has hired Ian McGonnigal as senior vice president of strategic accounts, a newly created position that corresponds with the continual exponential growth for both Cramer's business and the meetings and events industry overall. The meetings and events industry is projected to see an increase of five to ten percent in 2019, according to the recently released CWT…

Top Tasks: A User Experience (UX) and Customer Experience (CX) Model for Better Understanding Customers’ Needs

To deliver a great digital experience today, it is necessary to understand what is most important to customers. "Top Tasks" is a how-to book just published by Gerry McGovern, CEO of Customer Carewords. It is the result of 15 years of research and experience in understanding customer needs. The Top Tasks customer experience management method has been used by over 300 organizations, including the likes of Toyota, IBM, Microsoft, Google and Cisco. "Through the specific Top Tasks methodology, we finally found a way that…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

SRAX and BIGtoken’s Kristoffer Nelson Joins Board of the IAB Data Center of Excellence

SRAX Signs on as "Title" Sponsor of the IAB Data & Mobile Symposium in December Kristoffer Nelson, COO of SRAX, and principal of the company's wholly-owned subsidiary, BIG Platform, has joined the board of the IAB Data Center of Excellence. An independently funded unit within the IAB, the Data Center of Excellence was founded to expand existing IAB resources and drive the "data agenda" for the digital media, marketing, and advertising industry. Its mission is to help advertisers and marketers operationalize their…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…

Brainshark and Playboox Partner to Optimize Sales Enablement Time-To-Impact

With Brainshark's Sales Readiness Technologies and Playboox's Sales Process Execution Solutions, Organizations Can Better Prepare Their Teams for Repeatable Sales Success Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, and Playboox, a sales enablement consultancy and software company, announced a strategic partnership. With the companies' combined capabilities and expertise, enterprise sales organizations can expedite and improve sales team readiness, drive performance gains and…

Web Analytics Software Powered by Fastbase Now Analyzing 6 Billion Web Visitors Each Month

Achieving enormous growth and momentum, Fastbase, the popular extension to Google Analytics, is now analyzing an incredible 6 billion website visitors from 900,000 top brands and businesses each month from around the world. The software has become increasingly popular among large companies that export products or have dealers or distributors in countries where it's difficult to identify customers. Fastbase solves this issue by disclosing which companies have visited a website and the products that have been viewed. To…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Incorta Expands Series B Round with Additional $15 Million Led by Microsoft’s M12 and Telstra Ventures

Total Series B Funding of $30 Million Will Be Used to Scale Go-To-Market Operations Incorta, the industry’s first hyperconverged analytics software company, announced $15 million in funding by M12, Microsoft’s venture fund (formerly Microsoft Ventures), and Telstra Ventures. This round coincides with the company’s Fall ’18 release, which makes the platform horizontally scalable for any volume of data without the need for partitioning, performance tuning or query optimization. M12 and Telstra Ventures’ investments bring…

Advances in AI, Conversational Tech Will Take Center Stage at Acquia Engage

Annual Gathering to Spotlight Digital Innovation in the Field Acquia announced the full slate of speakers and sessions for this year’s Acquia Engage, the company’s annual conference that showcases the creative, groundbreaking work of Acquia customers. Acquia Engage opens Wednesday, November 7, in Austin, Texas, and brings together the leaders in digital transformation for three days of learning about their collective innovative work. Advances in AI, conversational tech take center stage at Acquia Engage, Nov 7-9 in…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

CoreSite Launches Concept3D’s Virtual Tour Platform in Virginia Data Centers

CoreSite's Reston Data Center Campus Comes to Life Online with Immersive Virtual Tour for Sales, Marketing and Training Concept3D, a leader in creating immersive online experiences with 3D modeling, virtual reality (VR), interactive maps and virtual tour software, announced that CoreSite has launched the Concept3D platform with a virtual tour of CoreSite's state-of-the-art data center campus in Reston, Virginia. The Concept3D platform is an all-in-one software solution for data centers and other large facilities…

Influential Appoints Entertainment Media Executive Andrew Pelosi as Chief Business Officer to Drive Strategic Partnerships

AI, Social Intelligence Firm Adds former World Surf League Head of Business Development to Fuel Business Expansion and Partnership Initiatives Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner, announces the appointment of Andrew Pelosi as the company's new Chief Business Officer.  Pelosi brings over 10 years of business development and acquisitions experience. Pelosi will lead all business development efforts and drive channel partnerships, including the…

Codewise Names Dr. John Malatesta Chief Executive Officer

Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise's founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise's Chairman…