Brand Management Platform Frontify Raises $8.3 Million to Fuel Product Innovation and US Expansion

Frontify’s Platform Helps Businesses Ensure a Smarter and More Consistent Branding Across Human, Physical, and Digital Touchpoints Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle cofounder Myke Naef, former Googler Thomas Duebendorfer, and Cédric Waldburger of Tenderloin…

Alation Appoints Steve Kennedy as Chief Revenue Officer and Bob Block as Chief Customer Success Officer; Solidifies Presence in EMEA with…

New C-Level Appointments and EMEA Presence Position Alation to Capture Enterprise Demand for Data Catalogs Alation Inc., the data catalog company, bolstered its executive leadership team with the appointments of Steve Kennedy as chief revenue officer (CRO) and Bob Block as chief customer success officer (CCSO). As CRO, Kennedy will have direct worldwide responsibility for revenue-generating teams, helping to scale sales and mature the partner ecosystem. As CCSO, Block will oversee the customer success organization, ensuring…

TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath

Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel Marketing," in partnership with Econsultancy. We spoke to Dan Rosenberg, Chief Marketing & Strategic Officer, MediaMath, to understand why CMOs should read the report and how it will help them build or buy a technology stack.Tell us about your role at MediaMath and the team/technology you handle. I oversee the Marketing and Strategy functions for MediaMath. I…

Invoca Study Finds Consumers Want Brands to Understand Their Emotions in the Age of AI

Fewer Than 25 Percent of Consumers Think Chatbots and Voice Devices Offer the Emotional Support and Personalized Experiences They Need During Stressful Purchases AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 percent of businesses already use or plan to use chatbots by 2020. In the race to implement these new technologies, marketers must not lose sight of what matters most to customers: a personalized experience with attentive service. A new report from Invoca, "Emotions…

H2O.ai Announces Industry Leading Lineup for H2O AI World London 2018

Upcoming Conference on the Latest Trends in Artificial Intelligence and Data Science with Insights from Experts from PwC, Barclays, NVIDIA and More H2O.ai, the open source leader in AI, announced the latest additions to the speaker lineup for H2O AI World London, a two-day interactive event featuring deep-dive technical sessions, talks on real-world business use cases and hands-on training. With speakers from PwC, Barclays, NVIDIA, IBM, Citi and more, the conference will bring together data scientists, business analysts…

Heartbeat Reaches 250,000 Real Women Influencers

Innovator in Influencer Marketing, Heartbeat, Celebrates Milestone in Brand Ambassadors and Gives Authentic Voice to a Generation Heartbeat, a social marketing and ambassador platform, has now exceeded a remarkable 250,000 micro-influencers with less than two years in the space. The platform empowers real women to get paid for sharing products on Instagram while enabling brands to connect with a captive and intimate audience. Through daily marketing initiatives and micro-influencer campaigns that focus on authenticity and…

Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud

First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to…

Dreamforce Interview with Raju Vegesna, Chief Evangelist, Zoho

“As machine learning algorithms develop at an alarming pace, it won't be far-fetched to say that sales would be a much easier job by 2020.”Tell us about your journey into software and how you reached Zoho.  Our software journey began in 1996 with Adventnet, which was into network management software. It was quick to pick up pace and before long, we started serving some of the biggest telecom brands. Our cloud journey began in 2005, with our bestselling product — Zoho CRM. Today, Zoho consists of over 40 different apps and…

Dreamforce Interview with David Elkington, CEO and Founder, InsideSales.com

"One can have all the AI algorithms in the world and even a platform to run them on, but without a critical mass of data, those investments will go underutilized."What’s the biggest attraction for you at Dreamforce 2018?  For me, it has to be our customers and integration partners. Dreamforce attracts the biggest concentration of InsideSales.com users and partners, and I look forward to sitting down with them. I want to learn how they are using AI and Collective Intelligence data to improve sales. What Salesforce…

MoQuality Nabs $2.5 Million Seed Funding to Build AI-Driven App Testing Solutions That Enhance End-User Experiences

MoQuality, Inc., an Atlanta-based startup that provides AI driven mobile testing solutions to help app developers accelerate testing towards a better user experience, said today it closed a $2.5 million seed round. San Francisco-based Amity Ventures led the seed round and some of the early investors include Cox Enterprises and Techstars. "As development cycles shorten with the adoption of continuous delivery principles, companies will need to utilize automated testing and performance tools powered by artificial…

Linius Launches Commercial SaaS Platform

Linius Unveils Public Self-Service Cloud Platform, Linius Video Services (LVS), Which Enables Developer, System Integrator and Business Communities Worldwide to Use Its Patented Video Virtualization Technology to Solve Challenges in the Multi-Billion-Dollar Video Industry Linius Technologies Limited  - the only cloud-based solution that transforms static video into interactive intelligent content with its world-first Video Virtualization Engine (VVE) -- has launched Linius Video Services (LVS); a Software-as-a-Service…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Dreamforce Interview with Julie Bregen, Head of Global Sales Enablement and Associate Development at ValueSelling Associates

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role at ValueSelling Associates, leading growth and success initiatives for the company. Our team of associates — all sophisticated, tenured sales experts — trains leading enterprise companies with the ValueSelling Framework sales methodology. Therefore, staying on top of the technology map is…

Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…

ZoomInfo Completes Acquisition of Y Labs in Israel and Continues to Expand Its Executive Leadership Team Among Record Growth

Company Closes out Record First Half Sales Performance with 71 Percent Billings Growth Year-To-Year with Addition of Israeli Hub for Innovation and Senior Executive to Lead Product Design Zoom Information, Inc., the leading growth acceleration platform for sales and marketing teams, announced that it has acquired Y Labs, based in Israel, in order to expand its center for product development and security operations. The local company will be named ZoomInfo Israel Limited (Ltd.). Financial terms of the transaction were…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

ITSMA Announces Finalists for the 2018 Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, announced the finalists in its 21st Annual Marketing Excellence Awards Program. The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…