Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

SaaS and Cloud Industry Leader Don Cook Joins 7SIGNAL as Chief Marketing Officer

Veteran Enterprise Technology Executive Joins One of Cleveland's Fastest Growing Companies 7SIGNAL, a leader in enterprise cloud Wi-Fi Performance Management, announced that technology veteran, Don Cook, has joined the company as the chief marketing officer. Cook brings more than 15 years of global marketing leadership experience and a proven track record of driving innovation, market adoption and growth across the technology and Software-as-a-Service (SaaS) industries. Cook's omnichannel strategies have supported…

How Your MarTech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

Cision Names Gregg Spratto As Chief Operating Officer

Cision announced the appointment of Gregg Spratto as the company's new global Chief Operating Officer. Spratto brings two decades of operational expertise to the role, with an emphasis in M&A integration, customer service and business automation. He joins Cision from Autodesk, a $2 billionmultinational design, engineering and entertainment software company. "Cision has aggressively grown its technology portfolio through the acquisition of 10 companies in the last four years," said Kevin Akeroyd, Cision CEO. "Each…

A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

Lynn Vojvodich Appointed to the Looker Board of Directors

Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker's Board of Directors. @lookerdata Formerly EVP and CMO of Salesforce, Ms. Vojvodich has spent more than two decades building and transforming enterprise software companies, as well as advising start-up and growth-stage technology businesses. Prior to joining Salesforce, she was a partner at Andreessen Horowitz where she developed go-to-market strategies for portfolio companies.…

ThoughtSpot Names Sudheesh Nair New CEO

Nair Previously Led Nutanix as President Growing Revenue from $0 to $1 Billion in 7 Years ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has appointed Sudheesh Nair as its new CEO. Nair joins ThoughtSpot from Nutanix, where he was the company’s President. During his tenure, he was responsible for leading the sales organization and helped grow the company from $0 to over $1 billion in revenue and over $9 billion in market capitalization. Nutanix is now the leader in…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

ZoomInfo Appoints Derek Schoettle as Its CEO

ZoomInfo, the leading growth acceleration platform, announced that it has appointed Derek Schoettle as its CEO and to its Board of Directors. Mr. Schoettle assumed the role on July 10, 2018.   “Derek is an outstanding executive carefully selected to be ZoomInfo’s next leader to expand the company’s product set and to accelerate ZoomInfo’s already impressive revenue growth” Christopher Gaffney, managing director, Great Hill Partners, said. “When Great Hill Partners acquired ZoomInfo last year, we did so in partnership with…

TechBytes with Didrik Fjeldstad, VP Brand Marketing, SAS

Didrik Fjeldstad VP Brand Marketing, SAS Didrik Fjeldstad, VP Brand Marketing, SAS, tells us about the key drivers of their business and how they allocate marketing spend, especially when they have a partner like Neustar involved.Tell us about your role in SAS and the team/technology you handle. I head up SAS' global Brand and Marketing team responsible for brand strategy, media, digital, creative development, content strategy, customer analytics & CRM, and personalization. All mar-and ad-tech technology is…

Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking

Technical Document Released by the Alliance's Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New Board Members The Streaming Video Alliance , an industry forum solving challenges to improve the video experience, announced the publication of a technical document that provides considerations for implementing forensic watermarking as a tactic for combatting the piracy of online video content. The Forensic Watermarking Implementation Considerations for Streaming Media was…

High Growth Sales Enablement Showpad Opens London Office with 15 Staff

Stuart Small Appointed UK Managing Director of Showpad Showpad, the industry's first sales enablement platform combining sales content, readiness, and buyer engagement solutions, has opened its first UK office in London reflecting both the opportunity and Showpad's commitment to investing in the UK market. Stuart Small joins as Managing Director leading a team of 15 staff members (11 of whom joined this year) working from new offices in Moorgate. Founded in Belgium in 2011, Showpad is a true innovator in the sales…

Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software

EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be…

Retail AI Leader Rubikloud Expands Senior Management Team and New Global Offices

Rubikloud Achieves 50% Women Executive Ratio; Adds Top Enterprise Veterans to Its C-Suite to Manage Rapid Growth Across Three Continents Rubikloud Technologies, a global leader in retail artificial intelligence (AI), announced both the expansion of its senior management team and growth of its global sales and client teams to the UK & Ireland, Texas, and Hong Kong. With over 100 employees, this growth marks Rubikloud as one of the largest enterprise AI companies in the world. Enterprise AI is the biggest market…

TeamSupport Secures Significant Growth Investment from Level Equity

Investment to Accelerate Growth and Expansion of Leading b2b Customer Support Software TeamSupport, the industry's top B2B customer support software solution, today announced it has obtained a significant growth investment from Level Equity. The investment will enable the company to accelerate the expansion of its technology, customer success, sales, and marketing initiatives. The funding comes at a perfect time, as Gartner recently announced that Customer Relationship Management (CRM), which includes Sales, Marketing,…

The Gordon Flesch Company Introduces AskGordy, a Virtual Assistant That Delivers Artificial Intelligence-Based Search Technology to…

The Gordon Flesch Company Has Partnered with IBM to Integrate Watson A.I. and Natural Language Processing Capabilities into Any Electronic Content Management Platform The Gordon Flesch Company's brand-new AskGordy application helps solve one of the thorniest problems in document management – how to make the exploding volumes of data buried in corporate Electronic Content Management platforms searchable, accessible, and more useful. The Gordon Flesch Company, Inc., one of the nation's leading independent providers of…

Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments

Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with 'Pay by Bank' App, as Well as Focus on Making Digital Payments Even More Convenient and Secure Globally Worldpay, Inc., a leading payments technology company, and Mastercard, announced their intention to enter a global strategic partnership focused on expanding acceptance options and making digital payments even more convenient and secure. "Through this partnership, Worldpay and…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…