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ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution

ScribbleLive, a content performance company, unveiled TrendHub, the latest addition to the ScribbleLive Content Cloud. Powered in part by IBM Watson, TrendHub provides sales and marketing with predictive trend, industry, market, and content intelligence. As part of the ScribbleLive Content Cloud, it is used to inform content strategy, demand generation planning, competitive positioning, and sales interactions with customers. TrendHub’s AI-powered predictive insights can be easily customized for any brand, vertical or…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

New Kaltura Targeted TV Solution Leverages AI and Machine Learning to Balance the Cloud TV Operator’s Commercial Goals with the Interests and Preferences of Each User Kaltura, the leading video technology provider (IBC 2018 Stand 2.B41), announced the availability of Kaltura Targeted TV, its new solution which extends the capabilities and operator benefits of Kaltura’s leading Cloud TV Platform. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and…

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to…

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer  Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with sophisticated data-driven linear TV…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…

Mux Launches Real-Time Streaming Dashboard to Help Engineers Address Issues Immediately When Live Streaming Content

For Video Publishers to Stay Competitive, They Need to Offer a Superior Experience Mux, a leader in streaming video solutions, is announcing the launch of their Real-Time Streaming Dashboard to help video engineers and product managers detect live stream issues in real-time. Streaming is on the rise in every industry, with even small businesses and individual, independent creators trying to develop stronger video followings. Mux’s video API helps these creators deliver Netflix-like streaming quality without the…

Yalber’s Marketing Director, Kobi Ben Meir is Nominated for B2B Marketer of the Year in the #B2BAWARDS

Kobi Ben Meir, Yalber's Marketing Director Is Nominated for the 2018 B2B Marketer of the Year Award Kobi Ben Meir, Yalber's Marketing director is nominated for the B2B Marketer of the year award in the B2B International Marketing Awards that will take place November 2018 at the Roundhouse in London. The international B2B awards is the leading international awards ceremony honoring excellence in the B2B marketing industry. The nominees are selected by over 150 industry leading judges, including executives from…

Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership

New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly revenues for software vendors, a number that is growing by 32% per year. Microsoft has a worldwide market share of over 17% and is now the leading SaaS vendor by some distance, having overtaken Salesforce nine quarters’ ago. Thanks primarily to its leadership in the high-growth collaboration segment, Microsoft’s annual revenue growth is running at 45%, far surpassing overall market growth. Salesforce…

TimeTrade Integrates with Yext to Offer Intelligent Appointment Scheduling on Yext Pages

Integration Makes It Easy for Businesses Using Yext to Add Smart Scheduling to Their Websites TimeTrade, the leader in omnichannel Intelligent Appointment Scheduling, announced a new integration with Yext, Inc., the leader in Digital Knowledge Management (DKM), that will make it easy for Yext users to add appointment scheduling to their websites to connect with customers, clients, and prospects. TimeTrade's integration with Yext is the most recent development in its ongoing Connect Effect Partnership Program, a new…

Cognitiv Named Finalist for Digiday’s Technology Awards

Cognitiv, the First Company to Develop Neural Network Technology for Marketers, Announced That Its NeuralMind Platform Has Been Selected as a Finalist in the Best Mobile Marketing Platform Category for the Digiday Technology Awards Cognitiv, the first company to develop neural network technology for marketers, announced that its NeuralMind platform has been selected as a finalist in the Best Mobile Marketing Platform category for the Digiday Technology Awards. The Digiday Technology Awards, formerly the Digiday Signal…

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

SaaS and Cloud Industry Leader Don Cook Joins 7SIGNAL as Chief Marketing Officer

Veteran Enterprise Technology Executive Joins One of Cleveland's Fastest Growing Companies 7SIGNAL, a leader in enterprise cloud Wi-Fi Performance Management, announced that technology veteran, Don Cook, has joined the company as the chief marketing officer. Cook brings more than 15 years of global marketing leadership experience and a proven track record of driving innovation, market adoption and growth across the technology and Software-as-a-Service (SaaS) industries. Cook's omnichannel strategies have supported…

How Your MarTech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

Cision Names Gregg Spratto As Chief Operating Officer

Cision announced the appointment of Gregg Spratto as the company's new global Chief Operating Officer. Spratto brings two decades of operational expertise to the role, with an emphasis in M&A integration, customer service and business automation. He joins Cision from Autodesk, a $2 billionmultinational design, engineering and entertainment software company. "Cision has aggressively grown its technology portfolio through the acquisition of 10 companies in the last four years," said Kevin Akeroyd, Cision CEO. "Each…

A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

Lynn Vojvodich Appointed to the Looker Board of Directors

Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker's Board of Directors. @lookerdata Formerly EVP and CMO of Salesforce, Ms. Vojvodich has spent more than two decades building and transforming enterprise software companies, as well as advising start-up and growth-stage technology businesses. Prior to joining Salesforce, she was a partner at Andreessen Horowitz where she developed go-to-market strategies for portfolio companies.…

ThoughtSpot Names Sudheesh Nair New CEO

Nair Previously Led Nutanix as President Growing Revenue from $0 to $1 Billion in 7 Years ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has appointed Sudheesh Nair as its new CEO. Nair joins ThoughtSpot from Nutanix, where he was the company’s President. During his tenure, he was responsible for leading the sales organization and helped grow the company from $0 to over $1 billion in revenue and over $9 billion in market capitalization. Nutanix is now the leader in…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…