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AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

ZoomInfo Appoints Derek Schoettle as Its CEO

ZoomInfo, the leading growth acceleration platform, announced that it has appointed Derek Schoettle as its CEO and to its Board of Directors. Mr. Schoettle assumed the role on July 10, 2018.   “Derek is an outstanding executive carefully selected to be ZoomInfo’s next leader to expand the company’s product set and to accelerate ZoomInfo’s already impressive revenue growth” Christopher Gaffney, managing director, Great Hill Partners, said. “When Great Hill Partners acquired ZoomInfo last year, we did so in partnership with…

TechBytes with Didrik Fjeldstad, VP Brand Marketing, SAS

Didrik Fjeldstad VP Brand Marketing, SAS Didrik Fjeldstad, VP Brand Marketing, SAS, tells us about the key drivers of their business and how they allocate marketing spend, especially when they have a partner like Neustar involved.Tell us about your role in SAS and the team/technology you handle. I head up SAS' global Brand and Marketing team responsible for brand strategy, media, digital, creative development, content strategy, customer analytics & CRM, and personalization. All mar-and ad-tech technology is…

Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking

Technical Document Released by the Alliance's Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New Board Members The Streaming Video Alliance , an industry forum solving challenges to improve the video experience, announced the publication of a technical document that provides considerations for implementing forensic watermarking as a tactic for combatting the piracy of online video content. The Forensic Watermarking Implementation Considerations for Streaming Media was…

High Growth Sales Enablement Showpad Opens London Office with 15 Staff

Stuart Small Appointed UK Managing Director of Showpad Showpad, the industry's first sales enablement platform combining sales content, readiness, and buyer engagement solutions, has opened its first UK office in London reflecting both the opportunity and Showpad's commitment to investing in the UK market. Stuart Small joins as Managing Director leading a team of 15 staff members (11 of whom joined this year) working from new offices in Moorgate. Founded in Belgium in 2011, Showpad is a true innovator in the sales…

Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software

EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be…

Retail AI Leader Rubikloud Expands Senior Management Team and New Global Offices

Rubikloud Achieves 50% Women Executive Ratio; Adds Top Enterprise Veterans to Its C-Suite to Manage Rapid Growth Across Three Continents Rubikloud Technologies, a global leader in retail artificial intelligence (AI), announced both the expansion of its senior management team and growth of its global sales and client teams to the UK & Ireland, Texas, and Hong Kong. With over 100 employees, this growth marks Rubikloud as one of the largest enterprise AI companies in the world. Enterprise AI is the biggest market…

TeamSupport Secures Significant Growth Investment from Level Equity

Investment to Accelerate Growth and Expansion of Leading b2b Customer Support Software TeamSupport, the industry's top B2B customer support software solution, today announced it has obtained a significant growth investment from Level Equity. The investment will enable the company to accelerate the expansion of its technology, customer success, sales, and marketing initiatives. The funding comes at a perfect time, as Gartner recently announced that Customer Relationship Management (CRM), which includes Sales, Marketing,…

The Gordon Flesch Company Introduces AskGordy, a Virtual Assistant That Delivers Artificial Intelligence-Based Search Technology to…

The Gordon Flesch Company Has Partnered with IBM to Integrate Watson A.I. and Natural Language Processing Capabilities into Any Electronic Content Management Platform The Gordon Flesch Company's brand-new AskGordy application helps solve one of the thorniest problems in document management – how to make the exploding volumes of data buried in corporate Electronic Content Management platforms searchable, accessible, and more useful. The Gordon Flesch Company, Inc., one of the nation's leading independent providers of…

Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments

Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with 'Pay by Bank' App, as Well as Focus on Making Digital Payments Even More Convenient and Secure Globally Worldpay, Inc., a leading payments technology company, and Mastercard, announced their intention to enter a global strategic partnership focused on expanding acceptance options and making digital payments even more convenient and secure. "Through this partnership, Worldpay and…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

Frost & Sullivan Evaluates Stumbling Blocks in the Crypto Chain

Blockchain was first introduced by the mysterious Satoshi Nakamoto in 2008. At this time, with institutional trust at a low, the power it offered for individuals to bypass traditional intermediaries quickly captured the public imagination. Although cryptocurrencies now draw the most attention, the blockchain protocol enabling these will have a far more wide ranging impact, says George Etheredge, Digital Transformation Research Analyst at Frost & Sullivan. The blockchain is most commonly defined as an incorruptible…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Aurea CRM Introduces New Ways to Increase Sales Performance On-the-Go

Aurea CRM.client Unleashes BYOD Mobility and Offline Enablement to Help Sales and Marketing Teams Conduct Their Most Important Work on Their Favorite Devices Aurea Customer Relationship Management (ACRM)  announced several product enhancements, including the release of a new mobile app, called Aurea CRM.client. This latest mobility innovation extends ACRM's existing iOS and Windows offerings so customers can seamlessly access essential functionality on the platforms and devices they use most, making it easier to get work…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

DocuSign to Welcome New Board Directors

As part of its transition to a public company after a successful IPO in April this year, DocuSign announced that it will welcome three new members to its board of directors, and that five will in turn move off over the course of the year. Joining effective August 29, 2018, are former GoDaddy CEO Blake Irving, Docker chairman and CEO Steve Singh, and IBM Watson business unit GM Inhi Cho Suh. "We are thrilled to be welcoming Inhi, Blake and Steve into their new roles on our board," said Dan Springer, the CEO of…

Unify Square Announces New Microsoft Teams and Machine Learning Expansions for Market-Leading PowerSuite Software

Company Momentum Continues with Expanded Asia-Pacific Operations Center and New Operations Center in Lithuania to Serve Growing Global Customer Base Unify Square, the leading provider of software and cloud managed services for Microsoft Teams and Skype for Business, announced the expansion of three existing PowerSuite solutions to add reporting and analytics for Microsoft Teams -- Executive Dashboard, Usage & Adoption Dashboard, and Help Desk, as well as a new machine-learning-powered PowerSuite solution called…

Cloud Migration Driving Market Dynamics Among SAP Providers, Says ISG

ISG Provider Lens Report Finds Providers Investing in Sap Public Cloud Infrastructure Services Technology and service providers are rapidly evolving their SAP capabilities for enterprise workloads in response to growing momentum in the marketplace for public cloud implementations, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. ISG is seeing significant investments being made by providers to improve their SAP services for public cloud…