The Secrets of B2B Influencer Marketing Revealed

Over the last couple of years, more and more businesses have been integrating influencers into their digital marketing strategy. From Instagram to YouTube and Twitter, celebrities and social media personalities have been endorsing brands and creating sponsored content in support of their brand relationships.  According to Sprout Social, a social media management tool, 74% of consumers make purchasing decisions based on social media recommendations, and statistics show that influencer marketing campaigns yields 11 times…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…

Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution

Deutsche Bahn, Siemens, and Villeroy & Boch Select Salesforce to Power Their Digital Transformations and Connect to Their Customers in a Whole New Way Salesforce, the global leader in CRM, has announced new customers, including Deutsche Bahn, Siemens and Villeroy & Boch, and expansion plans in Germany to further support the company's rapidly growing base of customers in the region. The announcement was made at CEBIT where Salesforce is the premium event partner and largest exhibitor at the show, hosting a…

Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council

Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival in June. Key executives on board include Kate Ward, Senior Vice President & Head of International at Refinery29; Jess Christie, Chief Brand…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Sendwithus Expands Executive Team, Names Jason Han Vice President of Sales

Han Joins Sendwithus with over 17 Years of Sales Experience as Company Ramps up Sales Sendwithus, creators of the cloud-based email management solution Dyspatch, announced the expansion of their management team, naming Jason Han as vice president of sales. Jason will help advance the company’s growth following the recent launch of Dyspatch, a GDPR-compliant, cloud-based communications management platform that allows Enterprise organizations to create compelling email experiences on a massive scale. Jason brings deep…

TechBytes with Eric Moller, Chief Technology Officer, Atomic X

Eric Moller Chief Technology Officer, Atomic X Atomic X recently launched a chatbot for marketing and sales - Rufus. Chatbots for marketing and sales are certain to rule the roost in the years to come. Thanks to their increased productivity and value-added communications, chatbots and virtual assistants can reduce the friction in business-to-user interactions. To better understand the state of chatbot automation in sales and marketing, we spoke to Eric Moller, Chief Technology Officer, Atomic X.Tell us about your role…

VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns

VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about. Through VuePlanner we’re enabling buyers to view YouTube inventory pre-bid, providing better video-level targeting by curating the most contextually relevant video content environments…

Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…

DES2018 Turns Out to be a Hit With 20,974 Attendees From 51 Countries

68% of the Attendees at DES2018 were C-Level Executives from Portugal, United Kingdom, Germany, United States and France; DES has Already Announced Dates for the Next Edition in Madrid Digital Enterprise Show (DES), a three-day conference about the technologies that are driving the business world into the digital economy, came to an end recently. There was a substantial increase in attendance, with 17% more attendance than the last edition. DES2018 is already the world's largest international forum on digital…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

The Future of Artificial Intelligence: Is Your Job Under Threat?

Since the dawn of machinery and the first flickerings of computer technology, humanity has been obsessed with the idea of artificial intelligence - the concept that machines could one day interact, respond and think for themselves as if they were truly alive. Every year, the possibility of an “intelligent technology” future becomes more and more of a reality - as algorithms and machine learning improve at a lightning-fast rate. According to experts across the globe, machines will soon be capable of replacing a variety of…

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales With Breakthrough Standalone Virtual Reality Headset Experience

Trio Will Accelerate VR Sales and Marketing Applications for Fortune 500 Companies Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream. A first for the Google Daydream platform, the Mirage Solo functions…

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

Medallia Recognizes World’s Most Innovative Customer Experience Leaders

IBM, Generali, Sage, and Comcast win Medallia Expy Customer Awards Medallia Inc., the global leader in customer experience management, announced the winners of the first-ever Medallia Expy Customer Awards, recognizing excellence in creating impactful customer experiences. The Medallia Expy Awards reward members of the Medallia community who are innovating and winning through creating impactful experiences for customers and employees. Companies were selected by a panel of judges including Medallia partners Deloitte…

Ragan Communications Hosts a Massive Lineup at Amazon Headquarters

Insights on the Ragan Communications Conference at Amazon Headquarters July 24-25, 2018 Strategic practices and learning can be a major takeaway from the nation’s leading conference provider — Ragan Communications, which will be hosting the event, “Social Media and Digital Communications Conference” on July 24 and 25, 2018. Ragan Communications manages two of the top news sites for the public relation and corporate communication industries — Ragan.com and PRDaily.com. Combined, these two sites attract close to 700,000…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

USU to Unveil ‘Knowledge Center’, a New Customer-First Solutions for Digital Customer Service

USU Showcases New Customer-First Solutions for Digital Customer Service at the ICMI Contact Center Expo “Customer first!” Unymira, a division of USU, is staying true to that motto at the 2018 ICMI Contact Center Expo to be held at the Walt Disney World® Resort in Orlando from 21-24 May. Unymira’s experts will give live, practical demonstrations of their innovations in the field of smart digital customer service at one of the most important events for the industry in the US Knowledge Center offers an innovation in…