ON24 Webinar World 2018 Comes To Hyde Park, Sydney

Experts Will Help Attendees Learn About Host of Topics, From How to Engage B2B Buyers to How to Turn Engagement Into Revenue On 31 May, head to Doltone House in Hyde Park, Sydney for the ON24 Webinar World 2018, a celebration of putting the personal back in marketing. The event will focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The day begins with an opening session titled 'Marketing's Holy Grail - Forming Human…

The Great Bot Battle: Chatbots Vs Live Chat

Chatbots Are A Contact Center Industry Buzzword. In Fact, If This Was A Bingo Game, Chatbot Would Be The Winning Ball. But Who Would Win In A Fight, Chatbots Or Live Chat? IBM has identified chatbots as a key trend for enterprise call centers in 2018. They go as far as to call this technology a game changer. According to a McKinsey Global Institute discussion paper on artificial intelligence, the technology is accelerating digital transformation. Tech giants spent approximately $30 billion on AI in 2016, with machine…

Enterprise Content Management Company enChoice Announces Merger With ImageTag

The Merger Has Created Broadly-Based Enterprise Content Management Group, That Provides Solutions to  Enterprise-Level to Mid-Market Customers enChoice, an award-winning Enterprise Content Management (ECM) solutions company, announced the successful completion of their merger with ImageTag. This merger creates a broadly-based Enterprise Content Management group, providing solutions to help enterprise-level to mid-market customers accelerate their digital transformation. The combined company owns significant…

Akamai Elects LogMeIn President And CEO Bill Wagner To Board Of Directors

Wagner Has Was Also a Member of Board of Directors for  LogMeIn & ChurnZero Akamai Technologies, the world's largest and most trusted cloud delivery platform, announced the appointment of William "Bill" Wagner to the Akamai Board of Directors effective April 3, 2018. "We are pleased to welcome Bill to our Board of Directors and look forward to the expertise and insights that he can bring thanks to his impressive leadership skills, proven experience scaling a market leader into increasingly larger opportunities,…

I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

Pegasystems Appoints Shoel Perelman As The Vice President Of Product For Pega Marketing

Shoel Perelman Joins Pega from IBM, Where He Was VP of Engineering for Watson Commerce Pegasystems, the software company empowering customer engagement at the world's leading enterprises, announced it has appointed Shoel Perelman as Vice President of Product for Pega Marketing software. Perelman will help ensure Pega's continued leadership and rapid growth in the cloud-based customer relationship management (CRM) solutions space and marketing automation sector. Also Read: Pegasystems and Idio Join Forces for AI-Driven…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Workato Partners With Apttus As First to Bring Intelligent Automation To Apttus Middle Office Platform

The New Workato/Apttus Partnership Enables Businesses to Streamline Their Customer and Revenue Operations Using Artificial Intelligence Workato, a leading intelligent automation and integration platform, and Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing Artificial Intelligence (AI), announced that they are a partnering to bring intelligent automation to quote-to-cash and contract management workflows. "Apttus and Workato have a great synergy as both the companies…

CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

Expanded Vision, Solutions and Executive Team Focused on Establishing Figure Eight as the Human-In-The-Loop Category Leader CrowdFlower, the essential Human-in-the-Loop artificial intelligence platform for data science and machine learning teams, unveiled new machine learning solutions that will help companies reduce the time to apply AI to their business and generate business impact from real-world AI applications. These new machine learning solutions are part of a multi-year transformation CrowdFlower has been…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

DocuSign IPO: Stronghold of SaaS in the US Tech Market Continues

Businesses are moving towards cloud-native as-a-Service models and the IPOs of software unicorns in 2018 are a testimony to this fact. Recently, it was Dropbox that made the news, and was preceeded by Smartsheet, Pivotal, and Zuora which also listed on the NASDAQ. Spotify, the streaming platform also went public this year. This week, it was the turn of an SF-based $3 billion tech company to file its IPO. DocuSign aims to go public, with a ticker reading ‘DOCU’ on the NASDAQ. In the filing, DocuSign has shown 50% growth…

Kloudless Raises $6 Million Series A Funding to Connect the Enterprise

Kloudless' Unified APIs Enable Developers to Code Once and Connect Their Applications to Several Software Services Kloudless, the enterprise integrations solution for developer and product teams, announced a $6 million Series A funding led by Aspect Ventures, with participation by Bow Capital, Alibaba Taiwan Entrepreneurs Fund, Heavybit and Ajay Shah, joining earlier investors Tim Draper and David Sacks. The company has now raised $8 million in total capital. Kloudless' unified APIs enable developers to code once to…

Cisco Announces New Chief Sales and Marketing Officer and New Chief Customer Experience Officer

Gerri Elliott and Maria Martinez Join Cisco  Cisco announced that Gerri Elliott has been named Executive Vice President and Chief Sales and Marketing Officer, and Maria Martinez will serve as the company's Executive Vice President and Chief Customer Experience Officer. Elliott and Martinez will join Cisco's executive leadership team and serve as executive officers of the company. Also Read: Need for Data Orchestration for Contextualizing Customer Experience New EVP and Chief Sales and Marketing Officer As chief…

Quincy Media Deploys Avid’s Story-centric TV News Workflow Across 14 U.S. Markets

Broadcaster Accelerates News Production with Remote Collaboration Based on Avid MediaCentral Avid, a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, announced that Quincy Media has adopted Avid’s end-to-end story-centric workflow. Powered by MediaCentral, the new workflow facilitates remote collaboration for journalists and news teams across multiple Quincy television stations,…

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and Adobe Integrations Also Unveiled at the Adobe Summit 2018 Las Vegas, this week, was a buzzing with digital marketers and technocrats. At this year’s Adobe Summit, the event has witnessed many notable announcements. The event this year is focused on enabling businesses to identify the right transformational strategies and to provide engaging personalized customer experiences delivered at…

Pegasystems Appoints Pat Dwyer as North American Vice President of Sales for Communications, Media, and Consumer Services

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, recently announced that it has appointed Pat Dwyer as vice president of sales for communications, media, and consumer services in North America. Dwyer will focus on driving growth for some of Pega's key and rapidly expanding industries. With more than 20 years of sales experience in the technology sector, Dwyer most recently joins Pega from Microsoft, where he was a general manager of Microsoft Dynamics Business…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

Devon MacDonald Named As The New CEO of Mindshare Canada

Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This Year Mindshare North America, the global media agency that is part of WPP, announced that Karen Nayler, Chief Executive Officer, Mindshare Canada, will retire as CEO effective July 31, 2018. Devon MacDonald, currently Chief Strategy Officer, will assume the role of Chief Executive Officer as of August 1, 2018. Nayler has been Mindshare Canada's Chief Executive Officer since 2012. She launched…

Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

With the Release of ARCore, Kaon Takes B2B Sales & Marketing Applications to the Next Level With 3D Augmented Reality Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google's recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR applications in use…

G2 Crowd Appoints Seasoned Marketing Executive Meagen Eisenberg To Its Board Of Directors

Meagen Eisenberg Brings Extensive Experience Driving Growth, Marketing Strategy and Innovative Programs for Major Tech Companies G2 Crowd, the world’s leading business solutions review website, recently announced the appointment of Meagen Eisenberg, CMO of MongoDB, to its board of directors. In making the announcement, Godard Abel, executive chairman and co-founder of G2 Crowd, said “Meagen is a marketing visionary in the tech industry. Her 20 years of experience in digital marketing, specifically in building…