Salesforce.org Partners With United Way To Launch Salesforce.org Philanthropy Cloud

Built on the Salesforce Customer Success Platform and Leveraging the Global Scale of United Way, Philanthropy Cloud Will Connect Every Aspect of Social Giving Through a Network of Individuals, Corporations, and Nonprofits to Drive Social Good Salesforce.org, a non-profit social enterprise, and United Way, the world's largest privately-funded nonprofit, are partnering to launch Philanthropy Cloud, the first-of-its-kind network platform, that will unlock a marketplace to transform the way corporations connect with employees…

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

Codewise appoints John Malatesta as Chief Revenue and Marketing Officer and Excom Member

The Company Brings World-Class Executive John Malatesta on Board to Continue Exponential Growth Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times in 2017 as the 2nd fastest growing company in Europe, announced the appointment of Dr. John Malatesta to Chief Revenue and Marketing Officer. John is reporting to the CEO and Founder, Robert Gryn, and is a member of the Executive Committee. In his role, John will be responsible for the sales and…

Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

Former Remerge, Taboola, and Bluestacks Talent Prepare Company for Further Growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams have grown with the addition of Gary Bartlett, vice president of sales, EMEA, Ela Krief, mobile performance evangelist, Nai Saeturn, vice president of sales, Americas, and Dimitri Souffan, director, business development, West, and Scott Rappaport, head of account management. Barlett and Krief will be based out of the Berlin, Germany office,…

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Top…

BotCentral Team Joins LivePerson to Accelerate Conversational Commerce at the World’s Largest Brands

Silicon Valley-Based Team Will Expand Liveperson's Bot Ecosystem and Accelerate the Delivery of Advanced Conversational AI to More of the World's Largest Brands LivePerson, Inc., the global leader in conversational commerce, announced that the founding team at innovative conversational AI startup BotCentral, including CEO and noted Silicon Valley technology entrepreneur Eswar Priyadarshan, has joined LivePerson. Priyadarshan will lead the conversational design group at LivePerson, driving the adoption of conversational…

Iridescent Announces 2018 Technovation Alliance with Salesforce, Google’s Made with Code, Adobe Foundation and Uber

Technovation Offers Girls Around the World the Opportunity to Learn the Skills They Need to Emerge as Tech Entrepreneurs and Leaders Iridescent, a global STEM education nonprofit, is launching its 2018 season with Technovation Alliance partners: Salesforce.org, Google's Made with Code, Adobe Foundation, and Uber. This alliance is working to marshal the resources of multiple tech and innovation partners to make a deeper and more sustainable impact in inspiring and supporting female tech leaders across the globe.…

Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues

Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan Thomke is joining the company as a new member of the Optimizely Advisory Board. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School and a contributor to Harvard Business Review, will advise the company on a variety of product, strategy and…

The Most Effective Way to Sell, Backed by Science

According to a recent survey by TOPO, it takes at least 18 touches to connect with a single buyer. With call back rates declining and consumers becoming increasingly wary of traditional sales tactics, it’s becoming more and more difficult for businesses to reach customers. Thankfully, there’s one sure-fire way to effectively reach prospects and customers – personal referrals and introductions. From the top of the funnel to the bottom, personal referrals are the golden ticket to success in B2B sales. 1. Customer…

video intelligence Launches Contextual Video Platform

New Platform Will Enable Media Publishers To Instantly Deliver Relevant Content And Advertising video intelligence (vi) has announced the UK launch of vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in. Publishers can use vi stories to embed a native video player on their platform that matches the look, style, and design of their app or website. A natural language machine…

Cup of Data Launches at Data Science Salon Miami

Cup of Data Offers Simple Lead Identification for B2B Account-Based Marketing (ABM) with Its Powerful Predictive Audience Solution Cup of Data, a marketing science ABM solution for B2B marketers, launched at the Data Science Salon Miami. Cup of Data powers ABM strategies with predictive analytics and data to help identify target leads and intelligently engage high value accounts across channels. Cup of Data provides simple interfaces to manage robust lead identification, from which both sales and marketing can easily…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

Vizergy Enhances TargetingHub, Allowing Hotel Marketers to Deploy Smarter Marketing Campaigns

The game-changing platform that identifies your most profitable target prospects based on guest data and history using multiple interfaces TargetingHub expands the functionality of the Vizergy Marketing System (VMS) by allowing clients to easily integrate PMS and POS data with various marketing databases such as Salesforce and IBM's Watson Campaign Automation in one central platform. These interfaces allow customers to seamlessly analyze customer data, launch strategic marketing campaigns and measure results, all…

Davos 2018: Key Takeaways That Compel Us to Think—What’s Next?

Global Leaders Take the Center Stage at The World Economic Forum in Davos to Focus on Technology Trends, Gender Balance at Work, and the Uncertainty Around Data, AI, and Government Policies The World Economic Forum 2018, a three-day event concluded on January 26. Like all its previous editions, the 2018 WEF in Davos played host to a conglomeration of global leaders from all the spheres of life. We bring you a quick recollection of all the ideas – quotes and summaries from the WEF Davos 2018 that compel us to think…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

Jeff Jacobs Joins Coherency as Senior Vice President of Client Engagement

Marketing Insights and Strategy Agency Coherency Adds Research Expert Jeff  Jacobs to Its Team Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Jeff Jacobs has joined the firm as senior vice president of client engagement. Admitting that he's excited to join Coherency, Jeff said, "Coherency is an industry innovator in how brands can deepen engagement with their consumers. Most consumers make…

Oxcyon In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Oxcyon Inc. and Its Centralpoint Technology Have Been Included by Gartner Inc. in the 2018 "Magic Quadrant for Digital Experience Platforms"  Oxcyon was named one of only 10 vendors headquartered in the US in this new and emerging $18 Billion market (projected by 2021), alongside Microsoft, Oracle, IBM, Salesforce, and Adobe. "Who would have thought that an underdog software company from Cleveland could rank in the same Gartner Magic Quadrant with software giants? People forget, at one point, Microsoft was an underdog,…

Predictions Series 2018: Marketo Accelerate Community and their Idea of Martech Disruptions

Innovate and Accelerate-- 2017 was a year that witnessed technology makers achieve phenomenal pace in their innovations. So, why should 2018 be any different! What better way to understand the martech trends in 2018 than letting the Unicorns speak about the tech-trends themselves. “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018 In Part Eight of the Predictions Series 2018, we unravel the disruptions that could hugely influence martech stacks in 2018. The participants in…

Interview with Ben Harris, CEO, Decibel Insight

"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics company? I come from a long line of entrepreneurs, so my aspirations to start a business began at a young age. Upon graduating with a business degree from The University of West England, I worked for a few years in business development (then known as Price Waterhouse) and at digital…