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CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

Expanded Vision, Solutions and Executive Team Focused on Establishing Figure Eight as the Human-In-The-Loop Category Leader CrowdFlower, the essential Human-in-the-Loop artificial intelligence platform for data science and machine learning teams, unveiled new machine learning solutions that will help companies reduce the time to apply AI to their business and generate business impact from real-world AI applications. These new machine learning solutions are part of a multi-year transformation CrowdFlower has been…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

DocuSign IPO: Stronghold of SaaS in the US Tech Market Continues

Businesses are moving towards cloud-native as-a-Service models and the IPOs of software unicorns in 2018 are a testimony to this fact. Recently, it was Dropbox that made the news, and was preceeded by Smartsheet, Pivotal, and Zuora which also listed on the NASDAQ. Spotify, the streaming platform also went public this year. This week, it was the turn of an SF-based $3 billion tech company to file its IPO. DocuSign aims to go public, with a ticker reading ‘DOCU’ on the NASDAQ. In the filing, DocuSign has shown 50% growth…

Kloudless Raises $6 Million Series A Funding to Connect the Enterprise

Kloudless' Unified APIs Enable Developers to Code Once and Connect Their Applications to Several Software Services Kloudless, the enterprise integrations solution for developer and product teams, announced a $6 million Series A funding led by Aspect Ventures, with participation by Bow Capital, Alibaba Taiwan Entrepreneurs Fund, Heavybit and Ajay Shah, joining earlier investors Tim Draper and David Sacks. The company has now raised $8 million in total capital. Kloudless' unified APIs enable developers to code once to…

Cisco Announces New Chief Sales and Marketing Officer and New Chief Customer Experience Officer

Gerri Elliott and Maria Martinez Join Cisco  Cisco announced that Gerri Elliott has been named Executive Vice President and Chief Sales and Marketing Officer, and Maria Martinez will serve as the company's Executive Vice President and Chief Customer Experience Officer. Elliott and Martinez will join Cisco's executive leadership team and serve as executive officers of the company. Also Read: Need for Data Orchestration for Contextualizing Customer Experience New EVP and Chief Sales and Marketing Officer As chief…

Quincy Media Deploys Avid’s Story-centric TV News Workflow Across 14 U.S. Markets

Broadcaster Accelerates News Production with Remote Collaboration Based on Avid MediaCentral Avid, a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, announced that Quincy Media has adopted Avid’s end-to-end story-centric workflow. Powered by MediaCentral, the new workflow facilitates remote collaboration for journalists and news teams across multiple Quincy television stations,…

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and Adobe Integrations Also Unveiled at the Adobe Summit 2018 Las Vegas, this week, was a buzzing with digital marketers and technocrats. At this year’s Adobe Summit, the event has witnessed many notable announcements. The event this year is focused on enabling businesses to identify the right transformational strategies and to provide engaging personalized customer experiences delivered at…

Pegasystems Appoints Pat Dwyer as North American Vice President of Sales for Communications, Media, and Consumer Services

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, recently announced that it has appointed Pat Dwyer as vice president of sales for communications, media, and consumer services in North America. Dwyer will focus on driving growth for some of Pega's key and rapidly expanding industries. With more than 20 years of sales experience in the technology sector, Dwyer most recently joins Pega from Microsoft, where he was a general manager of Microsoft Dynamics Business…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

Devon MacDonald Named As The New CEO of Mindshare Canada

Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This Year Mindshare North America, the global media agency that is part of WPP, announced that Karen Nayler, Chief Executive Officer, Mindshare Canada, will retire as CEO effective July 31, 2018. Devon MacDonald, currently Chief Strategy Officer, will assume the role of Chief Executive Officer as of August 1, 2018. Nayler has been Mindshare Canada's Chief Executive Officer since 2012. She launched…

Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

With the Release of ARCore, Kaon Takes B2B Sales & Marketing Applications to the Next Level With 3D Augmented Reality Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google's recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR applications in use…

G2 Crowd Appoints Seasoned Marketing Executive Meagen Eisenberg To Its Board Of Directors

Meagen Eisenberg Brings Extensive Experience Driving Growth, Marketing Strategy and Innovative Programs for Major Tech Companies G2 Crowd, the world’s leading business solutions review website, recently announced the appointment of Meagen Eisenberg, CMO of MongoDB, to its board of directors. In making the announcement, Godard Abel, executive chairman and co-founder of G2 Crowd, said “Meagen is a marketing visionary in the tech industry. Her 20 years of experience in digital marketing, specifically in building…

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Teresa Barreira Oversee Marketing Strategies, Client Experience, Brand and Corporate Communication Across 100+ Offices Spread Around the Globe Publicis.Sapient, the digital business transformation hub of Publicis Group, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Teresa Barreira as Chief Marketing Officer. Barreira is a senior leader with experience in consulting and technology firms including Deloitte, Accenture and IBM.…

TimeTrade Brings Intelligent Appointment Scheduling to Zoom Video Communications

TimeTrade's Latest Integration Optimizes Smart Scheduling for Virtual Meetings TimeTrade, the leader in omnichannel intelligent appointment scheduling, announced its new integration with leading video conferencing provider Zoom Video Communications to enable seamless inclusion of video conferencing details in each Zoom meeting invitation, simplifying and accelerating live digital interactions. TimeTrade's integration with Zoom is the most recent development in its ongoing Connect Effect Partnership Program, a new…

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations. We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’. Talk to the…

Intelligent Automation & Cognitive Systems: A Match Made in Heaven for 2018

If a baby was born in 2016, she would be around two years old now and would have just about enough balance to jump, climb stairs with help, and feed herself with basic accuracy – with of course a bit of chaos thrown in. For data, on the other hand, two years is a very long time. According to IBM, 90 percent of data online has been created since 2016. That is because, in the past couple of years, the number of internet connections and connected devices has proliferated and generated data at a phenomenal rate. At two years…

Movable Ink Introduces Automated Content Sourcing

Movable Ink's Automated Content Sourcing: No Coding Required to Pull and Repurpose Creative Content from Web sites, APIs and Social Channels Movable Ink, the provider of leading intelligent content platform, introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns. Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using…

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

Speakers for the Annual Conference Include Actor John Leguizamo, P&G's Marc Pritchard, Facebook's Nada Stirratt and Google's Allan Thygesen The 4A's flagship conference, formerly known as Transformation, relaunches this April as 4A's Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a…

Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships

Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. In this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.…

Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show: data security, the dawning of 5G, and mitigating the challenges of Artificial Intelligence…