Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

Tact.ai Accelerates Sales Transformation at Fortune 500 Customers by Bringing CRM to the Intelligent Edge

First omnichannel AI-powered assistant for sales teams named 2017 Digital Innovation Award Winner by Ventana Research Tact.ai, the sales experience platform for the intelligent edge, announced further expansion of the Tact Sales Assistant among its Fortune 500 customers. The company furthered its integration with LinkedIn, becoming the first omnichannel AI-powered assistant on the new LinkedIn Sales Navigator Application Platform. Tact.ai was also selected over 27 companies spanning 9 different categories as the…

Kentico Makes EContent 100 List of Companies That Matter Most in Digital Content Industry

Now in its 17th year, the List is Compiled by Some of the Most Respected Analysts, Editors, and Journalists Covering the Space Kentico Software, maker of both premise- and cloud-based CMS platforms, announced that it has been named in the EContent 100 List of Companies That Matter Most in the Digital Content Industry. Now in its 17th year, the list is compiled by some of the most respected analysts, editors, and journalists covering the space. This marks the sixth major distinction earned by Kentico this year.…

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a Brand Safe Environment ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology of…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

ChannelAdvisor Names Beth Segovia Vice President, Services

Segovia Will Lead ChannelAdvisor's Global Services Team, Including Launch, Technical Support, Account Management, And Managed Services ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, announced that it has named Beth Segovia as vice president, services. In this role, Segovia will lead ChannelAdvisor's global services team, including launch, technical support, account management, and managed services.…

Marchex Announces Accuracy Enhancements to Best-in-Class Conversation Analytics

Improves Components Of Speech Analytics Accuracy By Nearly 15%, Providing Actionable Insights From Phone Conversations Between Consumers And Brands Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, today announced new enhancements to its industry leading Marchex Speech Analytics solution, including updates to their Call DNA® user interface, which now accepts user input on Artificial Intelligence (AI) predicted outcomes. The direct in-app feedback from customers will…

Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer

Chandler Previously Served As CFO At Clearleap During Its Acquisition And Transformation Into IBM Cloud Video Terminus, the leader of the account-based marketing (ABM) movement, announced Cathy Chandler has joined the executive leadership team as Chief Financial Officer. Before joining Terminus, Chandler previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video. “With its focus on helping customers transition to account-based marketing, Terminus is solving a problem—efficient…

Interview with Mark Josephson, CEO, Bitly

"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to head a link management platform? I have always been a huge fan of the product and a power user. I can trace my account back to November 2008 and remember putting Bitlinks in my emails to my boss, just to see if she’d actually clicked! When the opportunity to lead…

Opticon’17: Enabling Customers to Accelerate Digital Optimization, Scale Experimentation Programs

Optimizely Reaches 1 Million Experiments, Impressive Enterprise Customer Growth and Expanded Platform, and AI Capabilities Optimizely, the world's leading Experimentation Platform, announced new capabilities to expand its enterprise-focused offerings. It also announced major growth across multiple lines of the business. The announcements came during the opening keynote at the only annual conference dedicated to experimentation, Opticon. Opticon brings more than 1,000 Optimizely customers, developers and partners…

Clarity Insights Names Neil Huse As President

Huse To Lead Data Analytics Consulting Company Through Next Major Phase Of Growth Clarity Insights, a preeminent 'big data' consultancy that was recently named a leader in customer analytics by Forrester Research, announced that its board of directors has named Neil Huse as the company's president. Huse has been a member of the Clarity team for more than five years, most recently serving as Managing Partner overseeing the company's highly successful healthcare practice. He has a strong track record of…

BMC Announces Cognitive Service Management with AI, Machine Learning, and Predictive Capabilities

New Offering Built With IBM Watson Technology Optimizes Service Management Experience In Multi-Cloud Environments For Employees, Agents, And Developers BMC announced a partnership to seamlessly integrate AI technologies from IBM Watson, a leading AI platform for business, into BMC's leading IT Service Management solutions for the digital enterprise. IBM Watson Conversation and Discovery capabilities enable service management teams to deliver a better service experience to employees across multi-cloud environments,…

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London

ON24 Convenes Europe's Most Innovative Marketers To Discuss Data-Driven Engagement Marketing Strategies That Build Customer Relationships And Drive Company Revenue According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales

Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and…

TechBytes with Atul Kumar, Chief Product Officer, Mintigo

Atul Kumar Chief Product Officer, Mintigo Modern businesses are increasingly relying on predictive analytics to become more proactive and forward-thinking to meet their goals. Instead of relying on hunches or assumptions, marketers now use the predictive intelligence models to identify the likelihood of future outcomes based on data science and historical data for optimizing marketing campaigns. We spoke to Atul Kumar, Chief Product Officer at Mintigo, to understand how predictive analytics models work.MTS: Tell us about…

BrightWave Receives Top Client Satisfaction Score in 2017 Email Agency Buyer’s Guide, Ranked As Leader For Third Consecutive Year

Leading Email Agency Praised for Platform Expertise, Partnerships, Innovation and Robust Services For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email Agency Buyer’s Guide. Using client input, a mock pitch assignment and over 400 independent data points, this annual guide scores email agencies according to client satisfaction, services expertise, overall value and more. This year, BrightWave received the highest marks in Customer Satisfaction…