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Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…

IBM Watson Media & IRIS.TV Team up to Launch AI-Powered Video Recommendations

New Solution Helps Publishers Better Engage Audiences, Increase Video Views, and Optimize Yield on Owned and Operated Sites IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, announced the launch of Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to…

IBM Gives Tennis Players a Competitive Edge with Watson at the 2018 US Open Tennis Championships

USTA Continues to Evolve the Tournament for Fans, and Now Tennis Players, with AI Technology IBM announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches more efficiently. As a partner of the US Open tournament for more than 25 years, IBM innovations have positioned the US Open as a tournament at the forefront of the modern digital experience with technology that fans have come to know and love. This year, IBM and the USTA will integrate its…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Former CTO, IBM Watson Solutions, Sridhar Sudarsan, Joins SparkCognition

The Fastest Growing Company in Central Texas Adds Established Senior Executive as Chief Technology Officer Award-winning artificial intelligence (AI) company, SparkCognition, announced the appointment of Sridhar Sudarsan as its Chief Technology Officer (CTO). With deep expertise in AI applications, Sudarsan brings over two decades of experience as a senior technology executive to SparkCognition. "Sridhar is an established technologist and has played a key role in shaping the AI 3.0 revolution. We are thrilled to have him…

Lazarus Enterprises Joins Forces with Tech Giant IBM

Leading US Artificial Intelligence Consulting Startup Lazarus Enterprises Partners with IBM to Make Artificial Intelligence Easier, Cheaper and More Readily Available for Everyone Innovative East Coast US startup Lazarus Enterprises has partnered with multinational technology company IBM to provide integrated solutions to all its customers. The consulting division of Lazarus Enterprises – a Columbia Business School startup – offers a wide range of business solutions to its clients, including facial recognition, concealed…

IBM Watson Services Market Outlook Bullish as a Resounding 49% Respondents Affirmative on Future Investments, Reveals Fact.MR Survey

Adoption of IBM Watson services continues to gain steady ground, with 19% respondents agreeing to use these services, according to a latest Fact.MR survey. The survey further found that challenges associated with effective integration of SBU and IBM Watson-based services, along with scant awareness on garnering value from advanced technology remain key impediments to widespread adoption. The silver lining from the survey was optimism and confidence among end-users, with nearly 49% of non-users showing an inclination to use…

Former IBM Global Security Executive Joins Gurucul as President

Cloud Identity Veteran Jasen Meece to Head Business Development at Gurucul Gurucul, a leader in behavior-based security and fraud analytics technology for on-premises and the cloud, announced that Jasen Meece, former Managing Partner for IBM’s Global Security Group, has joined the company as President. He will oversee sales, business development, channel and partnership programs, and their respective go-to-market strategies. .@Gurucul former #IBM global security executive and #cloudidentity expert Jasen Meece joins…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Aurea Software Appoints Former IBM Executive Dan Beer as General Manager of Aurea SMB Solutions Division and Chief Customer Success Officer

New Executive Dan Beer Brings Proven Business Management Track Record and Deep Customer Success and Support Experience Aurea Software Inc., a leading provider of customer and employee experience solutions, announced that former IBM executive Dan Beer joined the company as chief customer success officer and senior vice president and general manager of Aurea's newly created small and medium business solutions division, Aurea SMB Solutions. In his new role as SVP and general manager of Aurea SMB Solutions, Beer is…

Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

"Webinars (Casting) are not only a viable format to deliver relevant stories and content across the buyer's journey but also a way to deliver multiple touches in a single event." Tell us about your role and how you got here? As the worldwide leader of performance marketing for IBM Hybrid Cloud, my team and I bring subject matter expertise to our integrated marketing teams to drive more effective (conversion) and efficient (ROI) demand generation.  I’ve such amazing opportunities throughout my career afforded…

Shutterstock Leverages IBM Watson to Build Engaging Digital Experiences

IBM Watson Content Hub Customers to Gain Access to Millions of Images, Videos and Music Tracks, as well as Shutterstock Editor and Computer Vision Powered Search Shutterstock is now working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM Watson AI technology, marketing professionals can easily pinpoint the ideal image from Shutterstock’s library of more than 200 million assets, customize it using Shutterstock Editor and create campaigns that drive customer action. Shutterstock…

Qualtrics Announces Strategic Partnership with IBM

Qualtrics Experience Management Platform Is Now the Preferred Employee Engagement Technology For IBM Kenexa Clients Qualtrics, the enterprise technology leader in employee and customer experience, announced a strategic partnership with IBM to transform the employee experience. In keeping with IBM's strategy of focusing on its Watson Talent brand, IBM and Qualtrics are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience…

Apttus Intelligent Middle Office Platform on IBM Cloud Unveiled

Apttus Intelligent Middle Office Platform on IBM Cloud Will Help Customers Generate Greater Revenue, Maximize Business Outcomes Apttus kicked off their annual Accelerate conference in San Francisco by revealing a new milestone in its collaboration with IBM. Apttus Intelligent Middle Office Platform on IBM Cloud will fortify the company's current suite of quote-to-cash, contract management applications. As a leading provider of Middle Office platform, Apptus is bringing an unprecedented power, flexibility, and innovation…

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers develop lawn care plans that are specific to their lawns’ needs, our team at TruGreen has engaged IBM Watson Advertising to create interactive digital advertising units that are powered by artificial intelligence (AI). These ads are currently available on The Weather Channel app, weather.com, and across HGTV properties. Also Read: IBM Watson Brings New-Age Fan Experience and AI-Based Analytics to…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Frost & Sullivan Names IBM A Leader In Customer Value Within Integrated Commerce Order Management Space

IBM Watson Commerce Order Management Helps Retailers Deliver Outstanding Customer Experience by Optimizing Order Management and Fulfillment Based on its recent analysis of the integrated commerce order management space, Frost & Sullivan recognizes IBM with the 2017 Global Customer Value Leadership Award for its order management solution, part of IBM's Watson Customer Engagement portfolio. "IBM Watson Commerce order management brings together capabilities, such as inventory visibility, distributed order…

IBM Launches Watson Data Kits to Help Accelerate Enterprise AI Adoption

IBM's New, Industry-Specific, Machine-Readable Data Sets Designed to Expedite AI Training Workflows; First Kits Will Serve Travel, Transportation and Food Industries IBM announced the launch of IBM Watson Data Kits, which are designed to accelerate the development of AI applications to help support faster, more informed decision making for business leaders. Watson Data Kits will provide companies across industries with pre-enriched, machine-readable, industry-specific data that can enable them to scale AI across their…