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AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Frost & Sullivan Names IBM A Leader In Customer Value Within Integrated Commerce Order Management Space

IBM Watson Commerce Order Management Helps Retailers Deliver Outstanding Customer Experience by Optimizing Order Management and Fulfillment Based on its recent analysis of the integrated commerce order management space, Frost & Sullivan recognizes IBM with the 2017 Global Customer Value Leadership Award for its order management solution, part of IBM's Watson Customer Engagement portfolio. "IBM Watson Commerce order management brings together capabilities, such as inventory visibility, distributed order…

IBM Launches Watson Data Kits to Help Accelerate Enterprise AI Adoption

IBM's New, Industry-Specific, Machine-Readable Data Sets Designed to Expedite AI Training Workflows; First Kits Will Serve Travel, Transportation and Food Industries IBM announced the launch of IBM Watson Data Kits, which are designed to accelerate the development of AI applications to help support faster, more informed decision making for business leaders. Watson Data Kits will provide companies across industries with pre-enriched, machine-readable, industry-specific data that can enable them to scale AI across their…

IBM Helps Accelerate AI with Fast New Data Platform Cloud Private And An Elite Team

Launches Cloud Private for Data, a New Data Science and Machine Learning Platform for Data-Driven Decision Making As companies look to embrace Artificial Intelligence (AI) to gain competitive advantage and increase productivity, IBM unveiled a new data science and machine learning platform and an elite consulting team to help them accelerate their AI journeys. Powered by a fast in-memory database that can ingest and analyze massive amounts of data – one million events per second* – IBM's new Cloud Private for Data is…

Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs Pribilski Vice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Christine Jacobs Pribilski, Vice President, Marketing,…

IBM and Salesforce Strengthen Strategic Partnership

Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…

Apttus Announces Investment from IBM

Apttus Taps IBM Cloud and Watson Technologies to Expand Its Implementation of AI Throughout the Enterprise Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing artificial intelligence (AI), announced that IBM joined multiple investors in Apttus' Series E funding. Apttus plans to use this investment to further its plan to deliver AI-based business solutions to customers around the world within enterprise processes such as revenue generation and management of commercial…

Akamai Content Delivery Network Now Available to Enterprises on the IBM Cloud

New Solution Accelerates Global Delivery Of Cloud-Based Content And Applications Akamai Technologies, the world's largest and most trusted cloud delivery platform, and IBM announced that Akamai Content Delivery Network (CDN) capabilities are now available on the IBM Cloud. The new offering is part of the IBM Cloud Content Delivery Network and is designed to optimize the performance of content and applications deployed and delivered via the cloud. Enterprises in industries ranging from ecommerce to finance…

IBM Named a Global Leader among Salesforce Implementation Partners

IBM has announced that it was named a Salesforce Implementation Partner Leader in Forrester Research Inc.'s report "The Forrester Wave™: Salesforce Implementation Partners, Q3 2017." According to Forrester, IBM was among a select group of eleven Salesforce implementation partners that they identified as companies that "matter most for digital transformation." In the report, IBM received the top score in the strategy category. Bluewolf, a part of IBM's Global Business Services, is the longest standing strategic consulting…

Ivanti Enhances Employee Experience with Biometric Authentication, Self-Service Automation Bots and Automated Asset Discovery

New Biometric Authentication, Integrated Self-Service Chat, New Asset Discovery and Automation Bots, Deliver Better Employee Experiences and Outcomes, Resolving up to 80% of Issues Before Users Report Them Ivanti, the company that automates IT and Security Operations to discover, manage, secure and service from cloud to edge, announced enhanced capabilities for the Ivanti® Enterprise Service Management portfolio, which includes service management, asset management and automation solutions. The new releases give service…

Cornerstone Appoints New Executives to Drive Operational Excellence and Elevate the Customer Experience

Cornerstone OnDemand, a global leader in people development solutions, announced it has welcomed two new executives to drive strategic alignment across the organization and advance the company’s customer-centric approach. Theresa Damato has been named Chief of Staff, and Karen Williams is now the Senior Vice President (SVP) of Customer Support and Services. These two appointments come at a pivotal time for the company as it embarks on a period of transformation to help organizations adapt to a new world of work that requires…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Raydiant (Customer Experience), Fuze (Unified Communication), Aptos (AI/ML), Partner4Work (B2B Commerce), and Looker (Analytics). Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch…

New Study Reveals Latinos Are Transforming Cultural Connections During COVID-19

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

Cinedigm Partners with Fantawild to Operate Animated Streaming Channel

Deal with China’s #1 Theme Park and Children’s Media Company Brings Thousands of Hours of Top-Rated Programming to American Audiences Cinedigm announced a partnership with Fantawild, China’s Largest Theme Park Operator and the Top producer of Children’s Animation in Asia, to launch a new global streaming service featuring thousands of hours of the company’s widely acclaimed animated series. The Fantawild channel is planned for a launch in the second half of 2020 and will be available worldwide for linear and AVOD platforms…

Fuze Broadens Network Connectivity to Enhance Enterprise UCaaS Deployments

New options enable secure, reliable, and high-quality connectivity with the Fuze network Fuze, the leading cloud-based communications provider for the modern global enterprise, announced an expanded portfolio of network connectivity options. These new offerings provide more flexibility for customers connecting to Fuze’s global architecture by leveraging customizable solutions based on their organizational requirements and existing network infrastructure. This flexibility also extends to voice carrier connectivity with…

Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience

Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine and HiAI, as well as 5G and AI technology, together brings a crisper, more intelligent, and efficient live streaming solution Huawei Developer Webinar was held today to unveil an enhanced live e-commerce solution. With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019, and as more retailers and consumers look to online streaming to sell and buy, live e-commerce is expected to represent a larger chunk of the…

Aptos to Acquire Revionics, Global Leader in AI-Powered Price Optimization

Acquisition adds price optimization SaaS solutions to Aptos' Merchandise Lifecycle Management suite, expands customer base of global Tier 1 retailers Aptos, a recognized market leader in retail technology solutions, announced that it has entered into a definitive agreement to acquire Revionics, the leading provider of science-based pricing, promotion and competitive insight for innovative global retailers. The acquisition is expected to close in September 2020. Featuring advanced AI and machine learning capabilities,…

Quizlet Announces New Board Member and Chief Marketing Officer

Shannon Brayton, recent CMO of LinkedIn, joins Quizlet Board of Directors, and Brad Ramsey, of Twitter, joins as Chief Marketing Officer Quizlet, the global learning platform known for its AI-powered study tools, announced it has appointed Shannon Brayton to its Board of Directors and has appointed a Chief Marketing Officer, Brad Ramsey. "We are so excited to welcome Shannon and Brad, as veteran tech executives and experts in their fields," said Matthew Glotzbach, CEO of Quizlet. "They bring decades of leadership in…

Searchspring Boosts Ecommerce Personalization Engine with 4-Tell Acquisition

The acquisition of personalization provider 4-Tell elevates Searchspring’s recommendation engine while enabling merchandisers to orchestrate more personalized shopping experiences in less time Searchspring announced that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its vision to be the single destination where merchandisers can orchestrate personalized shopping experiences in real-time. “We are excited to welcome the 4-Tell team to…