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Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Axonius Appoints Former Salesforce EVP and GM of Platform Anne DelSanto to its Board of Directors

With more than three decades of experience driving growth for technology companies, DelSanto will be key to accelerating demand and customer success Axonius, the cybersecurity asset management company, announced it has welcomed Anne DelSanto to its Board of Directors, its first female and independent board member. Anne brings more than 30 years of experience helping to drive growth and customer success to Axonius at a time when the company is already experiencing massive demand. The company announced a $58M Series C…

Marchex Named The Leader in Conversational Intelligence by Independent Research Firm

Marchex Conversational AI named the industry leader in converting first party data to optimize customer experience and business outcomes Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that Opus Research has named Marchex as the leading Conversational Intelligence solution provider in its newly released Conversational Intelligence Intelliview research report. The report reveals which providers of tools, services and platforms have most successfully…

Build an Effective Remote Workplace with an Enterprise Mobility Strategy

The global pandemic has mandated businesses worldwide to engage remote workers, with stronger internal collaboration being paramount. Are you ready to ride the wave of remote work with maaiiConnect? Solid enterprise mobility strategies have been works in progress for leading global firms in recent years to advance productivity of distributed teams, but the current pandemic has woken them up to the fact that the progress must now be accelerated. Enterprise mobility to better connect teams, products, and customers is no…

Genesys Expands Executive Team with Proven SaaS Executives

Company adds new chief people officer Eva Majercsik and bolsters Multicloud Solutions with John Hernandez as Genesys Engage SVP/GM and Raj Patel as SVP of cloud engineering and operations Genesys, the global leader in cloud customer experience and contact center solutions, today announced three strategic additions to its executive team, including Eva Majercsik as chief people officer (CPO). To strengthen its Multicloud Solutions business unit, the company also named John Hernandez as senior vice president and general…

Hire a Chief Pandemic Officer Today or Become One!

Why you Need a Chief Pandemic Officer Today! It took a while for the World Health Organization (WHO) to declare COVID-19 a global pandemic. And, it’s clearly taking tech companies (actually, much longer than we expected) to come to terms with the dangers of this pandemic lingering on and on, with no visible signs of vaccination as yet. That’s troubling us, especially when we are seeing a gargantuan wave of fake news, security breaches, 5G info-demic, and Video bombing risking the very fate of digitization we thought would…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

ABBYY Appoints Renowned Tech Executive Robert Youngjohns as Chairman of the Board to Drive Growth Strategy

Industry veteran elected to help accelerate ABBYY’s Digital Intelligence strategy ABBYY, a Digital Intelligence company, has appointed industry veteran Robert Youngjohns as Chairman of the Board. In this position Robert will work with the CEO and executive management team to shape ABBYY’s global enterprise growth strategy and execution. Based in Silicon Valley, Robert was previously the Executive Vice President and General Manager of HP Software at Hewlett Packard Enterprise. At HPE he was instrumental in the $9…

Method Communications Bolsters Global Enterprise Tech Practice

EVP, VP hires in New York and SF add expertise across enterprise technology, including cloud, artificial intelligence, cybersecurity, analytics and mobile Global tech PR firm Method Communications has bolstered its breadth of expertise in enterprise technology by hiring Executive Vice President Adrian Eyre, an experienced agency leader with previous roles at Edelman, Ogilvy Public Relations and Waggener Edstrom, and Josh Lefkowitz and Ruben Simpliciano as vice presidents. Eyre joins Method's San Francisco office, leading…

Jacada Named a Major Contender in the Everest Group PEAK Matrix for IVA 2020

Jacada is one of only two vendors to be included in the Everest Group Peak Matrix assessments for both #RPA (2019) and #IVA (2020). Read on to find out why IVA and RPA are essential to accelerate digital transformation and intelligent automation initiatives As organizations seek to boost digital customer engagement and automate as much of their business operations as possible, the convergence of RPA and IVA has arrived and Jacada is leading the charge. Everest Group's latest research acknowledges Jacada's strength in…

MarTech Interview with Gadi Shamia, CEO at Replicant

"In the near future, we will see a more automatic and streamlined supply chain, where automation takes care of the majority of the process across all steps of the employee and customer journey." Hi Gadi, tell us about your journey and how you arrived at Replicant.ai. I got involved in the Contact Center space almost six years ago when I met the Founder and CEO of Talkdesk. Back then, most call centers were using on-premise software, but Talkdesk offered the only call center software that could run in a browser. I…

ZoomInfo Appoints Google Chief Privacy Officer Keith Enright to Board of Directors

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the appointment of Google Chief Privacy Officer Keith Enright to its board of directors. “For nearly 20 years, Keith has been a data privacy expert, leading major internet, Fortune 500 retail and services companies as they navigate the constantly changing privacy landscape,” said Henry Schuck, Founder and CEO of ZoomInfo. “His expertise and counsel will be a huge asset for ZoomInfo as we continue in our commitment to providing customers…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Inference Solutions Unveils New Features for Rapidly Scaling Omni-Channel Self-Service

Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs), today announced the latest version of Inference Studio, which includes new features for rapidly scaling virtual agent applications across voice and digital touchpoints. With Studio 6.5, businesses can use a single code-free platform to develop and deploy IVA applications for voice, SMS, WhatsApp and, now, web-based chatbots, reducing the cost and complexity of launching omni-channel solutions. Using Studio to build and manage IVAs can help…

Response Media Receives Leading Atlanta Digital Agency Recognition

"During this difficult and sad time as our country fights COVID-19, it is hard to find positive news to share about the future.  Consumers and businesses have been and will continue to be hit hard.  Response Media is currently helping our clients respond, reset, and reimagine their brands, business models, and digital marketing.  When things begin to return to a 'new' normal, we will be helping our clients rebound and recover.  We have learned during this time how important data-led strategy and messaging can be -- speaking…

MarTech Interview with Per-Olof Schroeder, CEO at InRiver

"I believe AI will play a more central role in augmenting the buying experience going forward and will certainly be relevant to our customers." Know Me Hi Per-Olof, tell us about your journey into the PIM industry. What inspired you to join inRiver? My journey into the PIM industry started over 20 years ago during the dot-com boom and e-business transformation at IBM. I’ve spent the last 15 years in SaaS companies, building the business for software and services for Microsoft as the leader of the Productivity and…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing AgenciesOgilvy Again Named A Leader In Gartner’s…

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world’s leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. “We believe Ogilvy’s continued recognition in Gartner’s Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy’s commitment of bringing…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like CGI-created personalities appear on popular platforms, it’s more difficult and tedious than ever to sift through the noise. It’s a better time than ever to integrate Artificial Intelligence (AI) into Influencer Marketing. The business value of AI is well-documented — Gartner estimates…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing Agencies

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. "We believe Ogilvy's continued recognition in Gartner's Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy's commitment of bringing…