CoreMedia Appoints Jim Stirewalt to Role of Chief Revenue Officer

Former IBM and SAP Executive to Drive the Company's Revenue Generating Functions CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the promotion of Jim Stirewalt to the global role of Chief Revenue Officer. Stirewalt, who came to CoreMedia after executive leadership roles at both SAP and IBM, was formerly the company's SVP and General Manager for the Americas. Stirewalt will be directly responsible for managing all of CoreMedia's…

Copper Launches New Partner Program and Hires Olga Lykova as Global Vice President of Partnerships

The leading CRM for G Suite Unveils Its 2020 Partner Ambassador Program Focusing on Google Partnerships, Expanding Benefits to Reseller Partners, Technology Partners, Affiliates and Launching Referral Motion Copper, the leading provider of CRM for G Suite, announced the launch of its 2020 Partner Ambassador Program which is focused on bridging the gap between CRM and productivity for the small business ecosystem using G Suite. Additionally, Olga Lykova has joined Copper as its Global Vice President of Partnerships. In her…

Global Leadership Hires Drive New Decade of Disruption, Growth and Opportunity at Exclusive Networks

Global Cybersecurity and Cloud Specialist VAD Strengthens Leadership Team With New Svp Appointments to Further Accelerate Growth and Innovation Exclusive Networks announced the appointments of four new Senior Vice Presidents to complement its existing global leadership team. The appointments of Gerard Allison (SVP, EMEA), Brad Gray (SVP, APAC), Scott Lewis (SVP, Americas) and Barrie Desmond (SVP Marketing & Communications) will provide strategic in-theatre leadership, supporting the company’s continuing success in…

A New IDC MarketScape Assesses Ten General-Purpose Artificial Intelligence Software Platform Providers

International Data Corporation (IDC) published a new assessment of ten companies that provide general-purpose artificial intelligence (AI) software platforms. The IDC MarketScape report uses a comprehensive framework to assess these vendors relative to a set of criteria that explain both short-term and long-term success in the AI software platforms market. The evaluation also incorporates buyer perceptions of these providers' key characteristics and capabilities. The ten AI software platform providers evaluated in this…

CES 2020 Opens with Innovation That Will Change the World

CES Unveiled, Preshow Media Days and Keynotes From Samsung and Daimler Kick off World’s Largest Tech Event CES 2020 opens unveiling the next generation of innovation that will redefine industries, create jobs and solve many of society’s challenges. With more than 4,400 exhibiting companies, including 1,200 startups, CES 2020 features the latest transformative technologies, including 5G, artificial intelligence, vehicle technology, digital health and more. Owned and produced by the Consumer Technology Association (CTA),…

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from IBM, NICE inContact, Bluetooth SIG, Astute Business Solutions and Interlink Plus, Inc. IBM Launches Advertising Accelerator with Watson  At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive…

Boston Digital Promotes Peter Prodromou to President of Fast-Growing Firm

New Position Marks Next Phase in Digital Marketing Company’s Expansion Boston Digital, a leading digital marketing agency, has appointed Peter Prodromou as president. Prodromou, who joined the company last year as chief growth officer, will team with Founder and CEO Chuck Murphy to expand on recent successes and build on the company’s innovative, high-impact digital marketing. “Peter’s reputation for intelligently growing agencies and delivering world-class marketing is well-earned. He has been instrumental in fueling…

Veeam Appoints Danny Allan as Chief Technology Officer

Supporting Its Growth Into the Hybrid Cloud, Veeam Promotes Industry Veteran to Drive the Next Stage of the Company’s Evolution Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, announced that Danny Allan has been appointed Chief Technology Officer (CTO) and Senior Vice President (SVP) of Product Strategy. Allan, promoted from his previous role as Vice President (VP) of Product Strategy, will lead Veeam’s global product strategy group and initiatives, and spearhead the company’s…

Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Snow Software Appoints Paula Darvell as Chief Marketing Officer

Enterprise Technology Veteran Will Lead the Global Marketing Organization with a Focus on Customer-Centric Growth Snow Software, the global leader in technology intelligence solutions, announced Paula Darvell has been named Chief Marketing Officer. Darvell will oversee worldwide marketing efforts, reporting into President and CEO Vishal Rao. The announcement follows the appointment of former CMO Sanjay Castelino to Chief Product Officer. “Snow has expanded beyond the traditional siloes of software, hardware and cloud…

How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

Actifio Advances its Cloud-Centric Software Platform with Actifio 10C, Raising the Bar for Hybrid & Multi-Cloud Copy Data Management

Accelerating Enterprise Journey to Hybrid and Multi-Cloud With Industry-Leading Capabilities For Instant Copy Data Re-Use, Self-Service, Elasticity Actifio, the pioneer of multi-cloud copy data management software, announced Actifio 10c, the newest version of the industry's most comprehensive, secure, cloud-centric copy data management platform that helps enterprises consume, migrate and use cloud services faster and at lower costs for data-driven transformation initiatives. Marketing Technology News: Rakuten Marketing…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Winston Privacy Launches First-Of-Its-Kind Home Privacy Device

Winston Allows Consumers to Control How Their Own Personal Data Gets Shared Winston Privacy, an innovative start-up, announced the direct to consumer launch of its new privacy filter and the world’s most comprehensive privacy solution for every IoT device. Winston allows consumers to reclaim their privacy and security by enabling them to choose what gets tracked, effectively resulting in a faster, cleaner, more secure browsing experience on every connected IoT device. In today’s digital world of hyper-connected smart…

Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience Resulticks, the world's fastest growing real-time conversation marketing solutions provider, released an insightful research report titled "Evolving the Customer Experience", analyzing U.S. consumer holiday shopping behaviors across brick-and-mortar and online retailers. Despite the focus in recent years on online shopping, the report reinforces the…

Vivint Solar Chooses InMoment to Light the Way Through the Customer Journey

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…