Banner Before Header

IZEA Announces “Coronavirus Impact on Influencer Marketing Streaming” Streaming Event

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Join IZEA's Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

The platform is creating a new consumption model using the power of social media, allowing users to share cashback rewards spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During…

Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

The Power Pair: How Couples Are Shaping Influencer Marketing

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

Dovetale Launches Integration With Shopify to Help Brands Track Influencer Marketing Conversions and Speed Up Process Working With Creators

Dovetale Is Launching a New App on Shopify App Store to Help Brands and Agencies Work With Influencers Without Investing Thousands in Software Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend. Track affiliate coupon codes, refunds, total orders and monitor sales for each influencer…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

Sociplex.com Makes YouTube Influencer Marketing Easier Than Ever

https://www.youtube.com/watch?v=aePeyAxq_4M&feature=youtu.be Influencer marketing is on the rise, due to its unique ability to enable partnerships between marketers and influencers who can genuinely connect with their audience and spread the word about any given brand. According to a study conducted by MediaKix in 2019, 89% of marketers say the ROI from influencer marketing is comparable to, or better than other marketing channels they have used in the past. The experts at Sociplex saw a need in the industry for a…

The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn. The Outlook for Influencer Marketing Looks Bright in 2020. Thousands of Individuals I curate 15 to 20 articles every week. I've literally sifted through thousands of individuals to find those who have…

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

Influencer Marketing Platform Vamp Ends the Year on an Award High

Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been…

Former IBM & Kony CTO Joins rewardStyle, the Leading Influencer Marketing Company

rewardStyle, the pioneer and leader in global influencer marketing, and company behind LIKEtoKNOW.it, the first-of-its-kind influencer-driven shopping app, is excited to announce the appointment of Bill Bodin as rewardStyle's Chief Technology Officer. In this role, Bodin will play a key role in leading rewardStyle's innovative engineering endeavors and shaping rewardStyle's technological vision and future product roadmap. He will work with rewardStyle's exceptional line up of current engineering leaders to grow the…

Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up

The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners access to over 2 million influencers Matchmade, the intelligent influencer marketing platform announced that it has stepped beyond games and has opened its platform to app marketers. This new move means that 7 million apps on the App Store and Google Play will now have access to over 2 million new non-gaming channels on YouTube via Matchmade's platform. As part of this latest move,…

Influencer Marketing Platform, Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket

Grapevine Village Is Monetizing the Trust Economy by Building a Network of Nano-Influencers to Engage in Revenue-Sharing Partnerships to Bring Entrepreneurial Brands Direct-To-Consumer Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village , a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere. To scale acquisition, Grapevine Village…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of Marketing? Brands who don’t see influencers as a necessary Marketing…

Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

Award-Winning Influencer Marketing Agency Unveils Brand New Look

A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of the global influencer market is set to reach an all-time high by the end of this year, the agency is perfectly placed to match influencers and companies…