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‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

5 Digital Marketing Myths Debunked

Digital marketing has become just “marketing” — it’s the norm for modern businesses, while traditional marketing, although still present and necessary, has inevitably taken the back seat. Being a powerful driving force for growth, it’s not exclusively a concern of the marketing team. In a well-integrated strategy, customer service and sales teams primarily need to have some insight into the facets of digital marketing, but there’s usually a lot of outdated information or prevailing myths concerning it. This can only…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

5 Restaurant Marketing Hacks You Can Benefit From Today

Restaurants like to think that great food and ambiance are all that’s needed to sell their experience. However, getting that message across in the jungle of social media and online adverts can lead to a confused marketing and social approach. Follow these sensible, practical and accessible strategies to promote your eatery successfully: Location, Staff, Signature Dish The three things that will win any restaurant business are the keys to any good marketing. First, sell the location of the restaurant. Focus on local…

Hypetap Launches AI Tool to Help Brands Connect with Influencers

Hypetap Has Created an AI Tool That Helps Connect Brands with the Relevant Influencers Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content. The image search tool hunts influencers based on specific objects posted in their social posts to identify…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Matching Marketing to the Modern Consumer: 5 Ways to Rethink Qualitative Research

Today’s consumers are evolving faster than ever before, but brands, and specifically consumer research, are struggling to keep up. A recent study from Engine CARAVAN suggests that Americans are spending more time on their devices than ever before. Research showed that this group spends 4.5 hours a day on their smartphone on average. This means that brands and researchers have a lot of opportunities to reach billions of users around the globe in a matter of seconds. If the opportunity to connect is this instantaneous, why…

How Brands Can Leverage Influencers With Instagram Polls

Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

Online Marketing Agency, fishbat, Discusses The 3 Ways Instagram Stories Help Build Your Brand

As part of their mission to provide businesses with a multitude of avenues for growth, online marketing agency, fishbat, discusses 3 ways Instagram Stories help build your brand. The idea of using ephemeral content to grow a brand might seem counterintuitive at first, since the postings are only available for a limited amount of time. However, with their massive popularity comes massive potential for raising awareness of a company and what they have to offer. Marketers have started to realize the returns that effective…

4 Tips for Keeping Up With New Digital Marketing Trends

Keeping up with digital marketing trends can sometimes feel like a walking nightmare for brands and marketers alike. For example… A new algorithm is rolled out. A best practice is replaced by a new automation tool. Facebook loses track of so much of my data that I don’t even care anymore (not really – you definitely should care). “I say let’s skip wearables and go straight to implants.” Now, I’m not technologically averse, like some of my colleagues.  On the contrary: I say let’s skip wearables and go straight to …

Internet Marketing Firm, fishbat, Discusses the Steps to Creating A Successful Blog Post

In order to help companies fill their sites with effective marketing material, internet marketing firm, fishbat, discusses the steps to creating a successful blog post. While there's no doubt that paid advertisements on search engines or on social media can return good results, it's important for businesses not to neglect the content on their websites. Blog posts that are properly optimized can drive a lot of organic traffic to the company's website, and are generally cheaper to produce and maintain than a sponsored post.…

Vamp Hires Influencer as Global Lead Video Editor

Jona Grey Second Influencer to Be Hired at the Global Platform Global Content and Influencer Marketing platform, Vamp, has announced the appointment of as its new Global Lead Video Editor. Joining the UK team, Jona will head Vamp’s international video editing in his new role. Before joining Vamp, Jona worked in over 40 countries producing commercial photography and video content for clients including Google and Nike, whilst also featuring in multiple influencer campaigns. Also Read: Affinio Appoints Jon Baron CRO…

The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing

In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new industry buzzword ‘hyperlocal’ is a recent phenomenon. In fact, before the advent of the internet, TV, or radio — markets were very much hyperlocal in nature. However, with today’s technology, marketing to micro areas can be done in a much more efficient and impactful way than merely shouting the loudest. With ‘Near me’ Google searches increasing by 500% from 2015 to 2017, this could be a…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

Pyze Introduces Role Based Custom Dashboards, Integrated Cross Platform Analytics, and Trigger Based Marketing Campaigns Pyze, the leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate…

Bronto Makes Sophisticated Email Marketing Easy

Latest Release of the Bronto Marketing Platform Helps Marketers Grow Revenue, Save Time and Optimize Resources SuiteConnect West --Oracle Bronto announced a series of new innovations that help marketers grow revenue, save time and optimize resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimize marketing resources, and enable alignment with new and emerging privacy and security requirements.…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…