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Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…

Accenture Agrees to Acquire Brazilian Content Marketing Agency, New Content

New Content Will Enhance Accenture Interactive’s Ability to Connect People and Brands Through Strategic, Relevant Content Experiences Accenture has entered into an agreement to acquire New Content, an independent Brazilian content marketing agency, to strengthen its customer experience services provided through Accenture Interactive. The acquisition will enhance Accenture Interactive’s ability to serve its clients in Latin America with branded and strategic content that connects people and brands, and helps clients…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…

Gartner Says the Marketing-To-Sales Handoff Should No Longer Exist

Experts Discuss How Sales and Marketing Leaders Succeed in Today’s New World of B2B Buying at the Gartner Sales & Marketing Conference, Taking Place October 9-11 in Las Vegas In today’s digitally driven world, the marketing to sales handoff should no longer exist, according to Gartner, Inc. The findings were announced here during the opening keynote at the Gartner Sales & Marketing Conference where Gartner experts explained that effective B2B selling today is no longer about progressing a customer through a…

Heartbeat Reaches 250,000 Real Women Influencers

Innovator in Influencer Marketing, Heartbeat, Celebrates Milestone in Brand Ambassadors and Gives Authentic Voice to a Generation Heartbeat, a social marketing and ambassador platform, has now exceeded a remarkable 250,000 micro-influencers with less than two years in the space. The platform empowers real women to get paid for sharing products on Instagram while enabling brands to connect with a captive and intimate audience. Through daily marketing initiatives and micro-influencer campaigns that focus on authenticity and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. JET8 Foundation to Host Inaugural Den Summit in Singapore Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies New Research Shows Person-Level Data…

Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

MWWPR announced the addition of Brian DiFeo to the MWWPR Digital team as Senior Director of Influencer Strategy. DiFeo will be leading MWWPR's evolving influencer marketing services, including developing meaningful and ROI-driven influencer campaigns and evergreen programs for MWWPR's diverse stable of consumer and corporate clients. DiFeo brings over seven years of influencer marketing experience and knowledge as the co-founder of The Mobile Media Lab in 2012, and founder of the community group Instagram NYC in 2011. As…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Clari Names Cornelius Willis as Chief Marketing Officer The Benioffs Acquire the TIME Media Brand for $190 Million Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Kochava’s New Audience Insights…

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Influencer Platform and Agency ACTIVATE Launches First-to-Market IGTV Support; Hires Influencer Industry Veteran Lauren McGrath to Lead…

The Network Expands Their Offerings to Streamline Workflow for Influencers and Marketers, Onboarding Longtime Influencer Expert, Lauren McGrath to Lead Strategy and Execution Influencer marketing technology platform and agency, ACTIVATE, formerly Bloglovin', announces a set of new product offerings to their influencer marketing workflow and insights reporting suite, called ACTIVATE Collaborations, including first-to-market support for IGTV as part of broader workflow support for a variety of content types. ACTIVATE also…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

Death to Max Potential! Carusele Launches “TrueViews Algorithm” to Demystify Influencer Reach

Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, announced its new "TrueViews Algorithm," a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers, the TrueViews Algorithm is another way for brands to have confidence in their influencer marketing strategies. "While we have thousands of data points from dozens of influencer…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…