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Digital Authority Partners and Mixpanel Announce Partnership: Improving Business Through Advanced Analytics Strategies

Digital Authority Partners, a full-service digital agency, has announced a strategic, certified partnership with Mixpanel, the world's leading product analytics platform. Together, Digital Authority Partners and Mixpanel will bring even more robust analytics solutions to enterprise clients across industries. This newly announced partnership is another prime example of Mixpanel's commitment to its customers. By joining forces with Digital Authority Partners, Mixpanel's customers will reap the benefits of an expanding…

AI-Fueled Anti-Phishing Start-Up Emerges from Stealth as Almost Half of Phishing Emails Pass Traditional Anti-Spam Filters

INKY Releases INKY Phish Fence to Protect Enterprises from Widespread Phishing, Spear Phishing and Extortion Attacks INKY, an email protection startup that leverages the power of unique computer vision and artificial intelligence (AI) is announcing the release of INKY Phish Fence, the company's flagship anti-phishing solution. INKY Phish Fence is equipped with anomaly detection algorithms to identify and block brand forgery emails, spear phishing attempts and extortion attacks, while also alerting employees with helpful…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Social Beat Launches ’22 Languages’ Platform

By 2021, 9 out of 10 Internet users in India will be an Indian language user. Without a strong vernacular marketing strategy, brands will be unable to tap into the limitless potential of India's next billion Internet users. In light of the growing importance of a multilingual approach, Social Beat is excited to announce the launch of its new platform, 22 Languages . Suneil Chawla, Co Founder, Social Beat spoke during the launch, "Through our innovative platform, brands can create content in multiple languages that resonates…

Oracle OpenWorld 2018 Launches Next Era of Cloud

Annual Technology Conference Ushers in the Autonomous Future Oracle OpenWorld — Oracle welcomes more than 60,000 customers and partners from 175 countries and 19 million virtual attendees to Oracle OpenWorld 2018, the world's most innovative cloud technology conference. At the annual event, Oracle Executive Chairman of the Board and Chief Technology Officer Larry Ellison will talk about the latest-and-greatest technologies being incorporated into Oracle's next-generation cloud that will make data an even more…

Global Software Vendors Reap Rewards with Oracle Cloud

Leading Brands FICO, FireEye and Others Tap Oracle Cloud Infrastructure to Power Business Innovation Oracle OpenWorld — Oracle announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise and cloud-native applications with mission-critical performance and core-to-edge security. Spanning multiple industries, leading brands, including FICO, FireEye, KNAPP, and Manhattan Associates have selected Oracle Cloud Infrastructure to power their market leading…

Oracle Cloud Gives Easy Access to Partner Solutions

Partners and Customers Can Now Publish, Find and Launch Business Applications from Oracle Cloud Console Oracle OpenWorld — To help customers take advantage of its growing ecosystem of partner applications and solutions, Oracle announced the inclusion of the Oracle Cloud Marketplace within the Oracle Cloud Infrastructure console. The Oracle Cloud Marketplace is an online store for thousands of Oracle and partner-built business applications and services, including FireEye, HighJump, and ICS Financial Systems. As part of…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Incorta Expands Series B Round with Additional $15 Million Led by Microsoft’s M12 and Telstra Ventures

Total Series B Funding of $30 Million Will Be Used to Scale Go-To-Market Operations Incorta, the industry’s first hyperconverged analytics software company, announced $15 million in funding by M12, Microsoft’s venture fund (formerly Microsoft Ventures), and Telstra Ventures. This round coincides with the company’s Fall ’18 release, which makes the platform horizontally scalable for any volume of data without the need for partitioning, performance tuning or query optimization. M12 and Telstra Ventures’ investments bring…

IBM Services Signs $240 Million Agreement with Lenovo to Help Drive the Future of its Call Centers with Artificial Intelligence

IBM Solution Offers Global Reach of Cognitive Solutions, Augmented Reality and Weather Alerting Technologies IBM announced that it will supply field services and remote call center solutions to enhance the commercial customer experience for Lenovo in its North America, EMEA, and Latin America markets. The $240M USD multi-year agreement continues to build on the success of the IBM-Lenovo relationship that began in 2005.  Today's customers' expectations for service are changing, and they want to have everything…

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

Record-Breaking Startup Airtame Launches New Product, Airtame 2

In the past 4 Years, Danish Startup Airtame Has Marked Itself as a Frontrunner in the World of Wireless HDMI. Now They’re Launching a New Hardware Product Airtame, a Danish startup that produces a wireless HDMI solution for both the business and education sectors, has announced the launch of their second generation hardware product, Airtame 2. The company started in 2014 with a record-­breaking crowdfunding campaign and a mission to remove cables in professional environments. The new product will deliver much more…

Goat Yoga And Community Outreach: Building Your Business By Sponsoring Events

Almost 90% of consumers think that businesses should invest in a cause that matters to their community, from a local charity to an international humanitarian effort. Consumers shop with their hearts, so to speak, supporting or rejecting businesses based on the positions they advocate. It may be shocking, but 87% of consumers buy based on values, whereas 76% boycott based on values. Brand loyalty is hard to come by these days, but one of the most effective ways to reach customers is to support the issues customers care about…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

SiriusXM’ Acquisition of Pandora Creates the Largest Audio Entertainment Enterprise Globally

SiriusXM & Pandora to Continue with Their Products, Services, and Offerings.The Acquisition Values Pandora at $3.5 Billion SiriusXM has officially announced that it will acquire Pandora for $3.5 billion in an all-stock transaction. Together, these companies have declared that they will see revenues in excess of $7 billion by the end of 2018 and long-term growth opportunities. The acquisition automatically transforms SiriusXM as a leader in the subscription radio domain. SiriusXM is renowned for curating exclusive…

What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take place in our own backyard, but we also had a shiny new product – the recently launched free influencer marketing search engine influencerdb.com – and a shiny new logo to show off. As if that wasn’t enough, we also were thrilled to host two influencer marketing themed sessions for a conference that boasts over 40,000 attendees. 5 Things We’ve Learned from Our Influencer Marketing Sessions…

MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers. Datatrics’ flagship software facilitates a superior customer experience by leveraging Artificial Intelligence (AI) capabilities. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own.…

IGTV: A Window into the World of Instagram’s Mobile Users

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s consumer. New Kid on the Block Instagram’s foray on the vertical video comes as no surprise, as mobile devices garner 60% of all video views worldwide. First to take advantage of this trend was Instagram’s competitors, YouTube and Snapchat. While YouTube reigns supreme when it comes to…