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Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

Is a Virtual Workplace Really Possible?

For a growing number of the workforce, remote working is becoming a way of life. In fact, data from the Office of National Statistics (ONS) shows that half of UK’s workforce are expected to be working in a virtual workplace by 2020. How is this even possible, you ask? Well, collaborative technology has a major part to play in the rise of remote working. Digital tools such as video, social media and messaging apps are now being used to virtually coordinate teams and enable easy collaboration. More and more startups are…

SugarCRM and Accel-KKR Join Hands to Usher Next Phase of CRM Business

Leading CRM maker, SugarCRM has announced that Accel-KKR, a leading technology-focused private equity firm, has made a strategic and significant investment in SugarCRM. The partnership is the latest milestone in SugarCRM’s journey and will accelerate its strategy of driving global growth with its award-winning relationship management platform. Accel-KKR has committed substantial investment dollars to drive product innovation, services, expanded capabilities and a strategic acquisition program. At the time of this…

Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software

EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Fireside Chat with Victor Ricci

Victor Ricci talks about the journey in building Trend Pie’s social following of over 250 million members How does Trend Pie approach Influencer Marketing differently? Historically, influencer marketing campaigns have been relegated to one-off, point solutions due to the high cost associated with partnering with high-profile, personal brand influencers. But at Trend Pie, we’ve adopted a marathon vs. a sprint mindset, and work to create a sustainable, long-term relationship with our clients, delivering high-impact…

Mantis Vision Raises $55 Million in Series D Funding, Announces Joint Venture with Luenmei Quantum Co. Ltd.

Mantis Vision's Series D Financing Led by Luenmei Quantum Co. Ltd. and Samsung Catalyst Fund Mantis Vision, a leading provider of advanced 3D sensing, volumetric content acquisition and sharing technologies, announced the closing of its Series D round of $55 million with a total investment of $83 million to date. New funds will serve to extend the company's technological edge, accelerate Mantis Vision's go-to-market strategy, expand its international workforce and support external growth opportunities. The Series D…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

Interview with Maher Jaber, CEO and Co-Founder, BrandFIT

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us a little bit about your role at BrandFIT? My role at BrandFIT is essentially the visionary and the driving force behind the organization. I saw a need for a business like ours a few years ago and believed it was the right time to jump into this space. That said, I wanted to develop a platform like no other, one that was unique, easy to use, cost-effective, and that would…

Get That Coveted Blue Tick On Instagram

Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple of Weeks As a social influencer, it’s important for you to get that “Verified” blue tick against your handle on your social media presence. Yet, getting one on Instagram has been a steep uphill task. Not anymore. Instagram is reportedly testing a new verification process with an official request form, publicly accessible within the app for the first time. Before you check your app for that request…

IZEA Announces Discovered Demographics

Machine Learning Driven Influencer Attribute Discovery Now Inside IZEAx IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of Discovered Demographics. This new capability builds upon IZEA’s existing influencer discovery technology and expands IZEA’s machine learning-driven feature set. Discovered Demographics programmatically augments influencer profiles with key demographic data such as influencer location, gender, and…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

Creator.ai and WAX Form Strategic Partnership

Creator.ai Will Provide WAX Users With Actionable Insights and Analytics into Their Social Media Content Creator.ai, the world's first blockchain protocol for content creation, announced a partnership with Worldwide Asset eXchange (WAX), a decentralized marketplace that allows for the exchange of digital assets. The partnership will benefit WAX's 400+ million network of online video game players, publishers, and developers as well as Creator.ai's network of brands and creators. "We strongly believe in…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…