Social Circle Professionalises Influencer Marketing with the Launch of the UK’s First Influencer Training Academy

The Free Social Circle Academy Provides In-Depth Education for Influencers, Helping to Make the Industry More Trustworthy and Transparent Influencer marketing platform Social Circle launches the Social Circle Academy, the UK’s first free-to-access online educational platform that teaches essential skills to help aspiring influencers work with brands. The academy aims to provide reassurance to brands that the influencers they work with are educated about best practice and regulation, and can be trusted with brand…

Influencer Marketing Platform #Paid Brings on VP of Platform Sales to Accelerate New Platform Offering

Influencer marketing platform #paid, has hired Charlie Locke as its VP of Platform Sales. Locke will take #paid’s existing industry-leading platform and make it accessible for every marketing team and agency around the world to run world-class influencer marketing programs. #paid—whose platform leverages AI to match marketers and content creators for scaled, authentic influencer marketing programs and incredible content creation—will now begin to focus on bringing its influencer platform to brands and agencies so they may…

Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk

With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent activity, influencer marketing platform Mavrck is leading the charge and releasing new, automated tools to help combat influencer fraud. Mavrck’s methodology is designed to assess and indicate follower and engagement fraud to empower marketers to make informed decisions about influencers based on their risk tolerances. With beta testing now complete, Mavrck is rolling the capability out to select…

Carusele Revolutionizes Influencer Marketing With Engaged Audience Profiles

Carusele, a leading influencer marketing agency, unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles. These new insights allow Carusele's clients the ability to see demographic data about audiences engaging with their influencer marketing campaigns, thereby confirming that these campaigns are reaching their target demographic. "Ordinary influencer marketing can count likes, clicks and shares, but we're going well beyond counting to paint a real picture of the audience that is…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…

The Secrets of B2B Influencer Marketing Revealed

Over the last couple of years, more and more businesses have been integrating influencers into their digital marketing strategy. From Instagram to YouTube and Twitter, celebrities and social media personalities have been endorsing brands and creating sponsored content in support of their brand relationships.  According to Sprout Social, a social media management tool, 74% of consumers make purchasing decisions based on social media recommendations, and statistics show that influencer marketing campaigns yields 11 times…

Influencer Marketing Software Soon to Be a Part of Every CMO’s Stack

CEO of Leading Influencer Marketing Company Predicts that Every B2C CMO Will Start Implementing a Full-Fetched, End-To-End-Solution Soon Last month, German influencer marketing company InfluencerDB announced their expansion into the US. The martech company, which caters to the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder, and more, will now lead influencer marketing efforts in the US. "As marketing professionals learn more about the wide array of use cases for influencer…

Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards

Carusele Won the Small Agency of the Year Award at the Shorty Awards Last Year Carusele, a leading influencer marketing agency, announced that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals and Hills Bros. Cappuccino. "While influencer marketing has been around for more than a decade, many brands are still struggling," said Jim Tobin, president…

Key Metrics for Measuring the Effectiveness of Your Influencer Marketing Campaign

Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and increase customer acquisition. A survey conducted in November of 2017 by the Association of National Advertisers revealed 75% of agencies currently leverage influencers in their overall marketing strategy, and 43% of respondents indicate they would like to increase their influencer budget in 2018. The influencer marketing industry is expected to grow into a $10 billion market over the…

Quotient Technology To Acquire Influencer Marketing Firm Ahalogy

Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced it has signed a definitive agreement to acquire Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods (CPG) brands. The acquisition enhances Quotient’s performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers. Influencer…

Qoints Releases AI-Assisted Influencer Marketing Tool

Micro Influencer Discovery Now Simpler for Brands and Marketing Agencies. Qoints has announced the official launch of AI Social Discovery after increased demand from customers to create a self-service version. Influencer marketing has taken the digital marketing world by storm, but the process of finding and engaging an influencer to participate in a campaign is manual and tedious. Finding micro influencers (those with roughly 5,000 – 50,000 followers) is particularly challenging, yet the demand continues to grow as…

Lippe Taylor President-Paul Dyer To Talk on Influencer Marketing at Social Media Week NYC

Influencer Marketing Is The Buzz at Social Media Week With Nearly 25% of All Sessions Focused On This. Social Media Week NYC is in full swing and thousands of people are flocking to the Times Square for the multi-city, annual event. Marketers, brand executives, and startup ventures are all assembling for the event to gather insights on the now, new and next in the social media marketing community. Among the plethora of speakers that range from Diageo CMO James Thomson to Rev Run of Run DMC, Lippe Taylor President Paul…

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…

BrandFIT Influencer Marketing Platform Simplifies Digital Campaign Delivery Across The Globe

BrandFIT 's Online Platforms to Revolutionize Advertising Industry BrandFIT has developed a unique online platform enabling brands to directly access and hire celebrities and influencers to endorse their products and services through any social media network. “Social media advertising is a multi-billion-dollar industry and accounts for one-third of all advertising expenditure. We have developed a platform that connects brands with the appropriate social media influencers to effectively and authentically execute…

Carusele Wins 2 Influencer Marketing Honors at 10th Annual Shorty Awards

Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation Resorts influencer promotions. "Most influencer marketing today is broken," said Jim Tobin, president and founder of Carusele. "But by focusing on a genuine experience and then elevating the very best content in every program, we've found a unique way to connect consumers to brands through influencer content. Best of all, it's…

TV May Affect the Brain But Influencer Marketing Affects the Heart

Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising have evolved in many ways over the past decade—particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing—one of the fastest growing segments of…

Briz Media Group Launches Connectors – A New Twist on Influencer Marketing

dbray Media Rebrands Agency as Briz Media, Launches 'Connectors'  Briz Media Group, formerly named dbray Media, recently announced the formation of Connectors, a network of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general. Agency changes include a new logo and website that better reflect the…

Agency 451 Names Social Influencer Marketing Group Leadership

 Agency 451's "Wildfire" Team Designs Campaigns Informed by Research and Strategy Agency 451 announced that Erica Gatlin, director of influencer marketing, and Sarah Lapierre, influencer marketing strategist, will lead its Social Influencer Marketing group: Wildfire. Wildfire campaigns combine the power of influencer marketing with the Agency 451 approach. Programs are connected with insight from world-class creative talent who have experience working with influencers and brands including Julian Edelman, Mike…

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…