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      • MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
        MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
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        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
    • Tech Bytes
      • Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
      • TechBytes with c, Digital Executive, Growth Strategist and Revenue Leader at DoubleVerify
        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
    • Guest Authors
      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • How Marketing Automation and AI Are Transforming Customer Journey Stages
        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: Influencer Marketing

IBM Security: Cybersecurity Threats Growing In Travel and Transportation Industries
Brand Safety, Privacy and Regulations, Technology

IBM Security: Cybersecurity Threats Growing In Travel and Transportation Industries

Transportation Grows to Second-Most Targeted Industry for Cybercriminals in 2018; New Survey Finds That More Than 70% of Travelers Have …

PRNewswireMay 22, 2019, 3:09 pmJuly 16, 2019 0 1184
NetLine Corporation Releases 2019 State of B2B Content Consumption and Demand Report for Marketers
Content Marketing

NetLine Corporation Releases 2019 State of B2B Content Consumption and Demand Report for Marketers

An Exclusive Look into Real Content Consumption Behavior from over Four Million Downloads on the Largest B2B Buyer Engagement Platform …

PRNewswireMay 22, 2019, 2:27 pmMay 22, 2019 0 893
ListenFirst's State of Social TV Report Provides Key Insights To Boost Strategy Performance
B2B Data, Native & Programmatic Advertising, Social Media Platforms

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive …

PRNewswireMay 21, 2019, 4:36 pmMay 21, 2019 1 1148
Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion
Content Marketing

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, …

PRNewswireMay 16, 2019, 5:02 pmMay 16, 2019 0 722
Why Brands Should Take a Second Look at Second-Party Data
Guest Authors

Why Brands Should Take a Second Look at Second-Party Data

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within …

Alex SongMay 15, 2019, 3:00 pmMay 9, 2019 0 1092
Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant
AI/ML, Mobile Marketing, People-Based Marketing

Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

Retailers and Brands Need to Consider Cross-Border Ecommerce in Order to Appeal to a Younger Generation Findings from new research, …

PRNewswireMay 14, 2019, 7:34 pmMay 14, 2019 0 733
Bitly Announces Three New Plans
Content

Bitly Announces Three New Plans

Solutions Enable Businesses and Teams of All Sizes and Stages to Create Trusted, Powerful Short Links Bitly, the world’s first …

PRNewswireMay 14, 2019, 1:49 pmMay 14, 2019 0 545
WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content
Content, Customer Data Platforms

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced …

PRNewswireMay 9, 2019, 5:38 pmMay 9, 2019 0 668
MarTech Interview with Damon Henry, Founder and CEO, KORTX
Interviews

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they …
Sudipto GhoshMay 8, 2019, 4:42 pmMay 8, 2019 1 2018
Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social
Customer Data Platforms, Mobile Marketing, Technology

Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social

Episerver Releases Consumer Survey Results Highlighting Cross-Channel Preferences and Personalization The number of consumers indicating they conduct research with voice-assisted …

PRNewswireMay 7, 2019, 12:15 pmMay 7, 2019 0 534
True Influence Launches InsightBase 4.0, an Advancement in Buying Group/Demand Unit Discovery and Intent Intelligence
Audience Data

True Influence Launches InsightBase 4.0, an Advancement in Buying Group/Demand Unit Discovery and Intent Intelligence

InsightBase 4.0 Allows Users to Quickly Define, Identify and Discover Buying Group Intent Across an Account List, Target Audience or …

PRNewswireMay 7, 2019, 11:42 amMay 7, 2019 0 352
MarTech Interview with Steve Weiss, CEO, MuteSix
Interviews

MarTech Interview with Steve Weiss, CEO, MuteSix

mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
Sudipto GhoshApril 30, 2019, 2:30 pmApril 29, 2019 0 2632
CMC Honors AARP with the 2019 Marketer of the Year Award
Marketing Automation

CMC Honors AARP with the 2019 Marketer of the Year Award

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced that AARP is the winner of the 2019 CMC …

PRNewswireApril 29, 2019, 7:54 pmApril 29, 2019 0 761
MarTech Interview with Darryl Praill, CMO, VanillaSoft
Interviews

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation …
Sudipto GhoshApril 25, 2019, 2:30 pmApril 25, 2019 0 2189
APR’s Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy
Content Management

APR’s Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy

The Onslaught of Content Produced Will Require an Entrepreneurial Approach for Marketers Advertising Production Resources [APR] has released its 18th …

PRNewswireApril 24, 2019, 4:47 pmApril 24, 2019 0 1360
Dear Enterprise Marketer, Stop Growth Hacking!
Guest Authors

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at …

Dmitri LisitskiApril 24, 2019, 4:25 pmApril 24, 2019 0 30294
Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content
Content Marketing

Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content

Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units …

PRNewswireApril 23, 2019, 4:05 pmApril 23, 2019 0 606
Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)
Social Media Advertising, Social Media Marketing

Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)

Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value …

PRNewswireApril 22, 2019, 5:29 pmApril 22, 2019 0 988
Grant Thornton’s Tax practice embraces Microsoft Power BI
Data Visualization

Grant Thornton’s Tax practice embraces Microsoft Power BI

New Visualization Capabilities Turn Tax Data into Business Insights Grant Thornton LLP has equipped the 1,600 professionals in its Tax …

MTS Staff WriterApril 19, 2019, 7:32 pmApril 17, 2019 0 1166
OZ Partners with Orbita to Bring Innovative Voice- and Chatbot-Powered Virtual Assistants to Life Sciences and Pharmaceutical Industries
AI/ML, B2B Commerce

OZ Partners with Orbita to Bring Innovative Voice- and Chatbot-Powered Virtual Assistants to Life Sciences and Pharmaceutical Industries

Companies Will Leverage Extensive Knowledge in Conversational AI to Solve Customer Experience Challenges for Health Care OZ, a global consulting …

PRNewswireApril 17, 2019, 7:23 pmApril 17, 2019 0 1396

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