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Robert & Tasha Alexander of 360WiSE Media Welcomes Travis Smith Sr, As GM Of The New 360WiSE TV Division

The digital video market is making a serious impact on society. Our goal is to leverage the 360WiSE MEDiA, Social Influencer Brand to increase the market share value proposition on behalf of the seasoned or independent content creators. 360WiSE TV is the digital television extension of 360WiSE MEDiA. Robert and Tasha Alexander, are the Founders of 360WiSE, a Top 1% PR Influence Branding Marketing Agency, according to Google. When asked about Travis Smith Sr. as General Manager of the new tv streaming vertical of the…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Widen Launches Product Information Management (PIM) Solution

Combined with digital asset management (DAM), PIM centralises product data, keeps information accurate, and speeds up product launches across multiple channels Widen has launched a PIM solution that enables brands to assemble and distribute marketing copy, specs, and assets with the Widen Collective. The PIM software joins Widen’s flagship DAM solution, offering a unified toolset for managing product data across multiple channels, addressing the risk of inaccuracies from disparate teams. The combined DAM+PIM platform will…

MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management…

Retail TouchPoints Launches ‘Retail Reset’

New Virtual Forum & Content Hub Is Designed To Help Retailers Shape COVID-19 Recovery Strategies Retail TouchPoints (RTP), the industry’s go-to source for omnichannel engagement strategies, has launched Retail Reset, an on-demand, virtual forum and content hub designed to help executives develop their post-pandemic business strategies. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Providing thought leadership from some of the top analysts, consultants,…

5W Public Relations to Support Insight and Data Promotion for SaaS Platform and Trends Data Provider SEMrush

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

P&G Innovate Cooperation Model in E-Commerce Livestream

Procter & Gamble (P&G) presents exclusive livestream "VVIP2.0" with top e-commerce livestream KOL Viya. The livestream features interaction with P&G executives, guest appearances by celebrity Zhou Shen, and product demonstration by the P&G scientists that shows how new products could be developed, which successfully drive sales. In April 2019, with its diversified brand power, rich products and extraordinary product quality, P&G positioned itself ahead of the pack as the leading enterprise to enter a…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

8×8 Program Makes Referring Cloud Communications and Contact Center Solutions to Businesses and Organizations Easier and Faster

8×8, Inc., a leading integrated cloud communications platform, today announced new enhancements to the 8×8 Referral Program that make it easier and faster for individuals to successfully refer 8×8 X Series cloud communications and 8×8 Contact Center solutions to a business or organization. .@8×8 Program Makes Referring Cloud Communications and Contact Center Solutions to Businesses and Organizations Easier and Faster The 8×8 Referral Program provides a simple process for individuals, IT consultants, technology advisors…

Bazaarvoice Report: High Expectations for E-commerce, as Consumers Demand Authenticity, Connection, and Trust

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

IZEA Announces Launch of BrandGraph Trends

IZEA Worldwide, Inc, operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, today announced the launch of BrandGraph Trends. BrandGraph Trends is designed to help marketers identify, compare and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.…

Hawksearch Named in Gartner’s Latest Digital Commerce Vendor Guide

Hawksearch, a leading provider of AI-driven site search, recommendations, and facetted navigation, has been named a sample vendor in Gartner's March 2020 Digital Commerce Vendor Guide. According to the report, "This guide presents a list of sample vendors for each technology section," along with key recommendations to help businesses prioritize areas of investment. Marketing Technology News: Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World The digital commerce ecosystem has rapidly…

Contentos (COS) and Chainlink (LINK) Explore New Business Models for Content Industry

Content pubic chain Contentos (COS) announced that it has agreed to a partnership with Chainlink (LINK), a decentralized oracle service network, to jointly explore new business models for the content industry. Chainlink's technology, which allows smart contracts to securely access real-world data, will provide a trusted and secure data source for the content creation ecosystem's video creation platform COS.TV and its global creators. The partnership will help Contentos achieve creative value distribution more effectively.…

StoryCut Empowers Users to Create Beautiful Videos on the Go With a Powerful New Video Editing App

StoryCut, a mobile video editing tool, has recently launched a powerful new app on the Google Play and App Store. Designed for professionals and beginners alike, StoryCut boasts a suite of video editing functions in a user-friendly interface, providing an innovative tool for digital video creators. With a vision to be the "best video creator to promote your social life", StoryCut's diverse range of features are perfect for anyone who wants to shoot, edit and share videos anywhere, at any…

Miaozhen Systems: 31.9% of Digital Ad Traffic Was Invalid in China 2019, Costing the Industry 28 Bil RMB

Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB. The report, "China Digital Advertising Invalid Traffic Report in 2019", is the first of its kind to examine invalid traffic in new advertising formats and media. In addition to PC and mobile ads, this report analyzed the state of invalid data in NEW TV ads,…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

How Can Brands Reach Hardcore Gamers?

Gamers make up 37% of the global internet population. But they can’t simply be defined as one group. To really know gamers, it’s important to look at the different types of gamers to understand what makes them tick and ultimately how brands and marketers can reach different subgroups. GlobalWebIndex’s latest report on gaming personas identified 6 different gaming subgroups, ranging from casual gamers such as mobile-only gamers (those who don’t play on computers, handheld devices, or consoles) to more hardcore gamers such…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today that it has been chosen as agency of record for children's screen-free audio platform, Yoto. The account will be managed by 5WPR's parenting specialty team who bring a combination of industry-leading capabilities in health & wellness, with a long-history of expertise in consumer brands. Marketing Technology News: Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust The COVID-19 outbreak…

IZEA Announces Official Launch of BrandGraph Social Intelligence Platform

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,  announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying, and how brands measure up against their…