Banner Before Header

UpContent and Zest Partner to Expand Customer’s Growth Through Content Curation

Leading Personal and Enterprise Platforms, Zest and UpContent, Integrate to Offer the Best of Community and AI-led Content Curation Strategies With over 70 million new articles written each month, and 27 million shared digitally each day (Brandwatch), marketers, influencers and thought leaders need help to cut through the noise and curate quality content. Two companies, Zest and UpContent, each of which have developed leading solutions to address this challenge are partnering to make it even easier for their…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

TechBytes with Lorraine Emmett, Managing Director at EC-PR

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

StatSocial Announces New Service to Help CMOs and Brands Navigate Through the COVID-19 Epidemic

StatSocial announced the availability of Crisis Insights, a first-of-its-kind audience insights service that tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. According to David Barker, CEO of StatSocial, "As a result of COVID-19, consumers are changing their behaviors and shifting attitudes to form vastly new persona groups and audience segments. Over the past month we've heard from dozens of brands asking if we can…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

Denodo Continues Exceptional Growth Trajectory Evidenced by Strong Year-End Momentum

Data Virtualization Provider Acknowledged by Customers and Influencers for Delivering Superior Business Value via its Modern Integration Approach Denodo, the leader in data virtualization, today announced that its impressive worldwide growth continued in 2019 as evidenced by a 50 percent increase in year-over-year revenue. New customer acquisition, aided by Amazon, Azure and Google Marketplaces, played a key role as subscription and expansion among existing global customers contributed to the 52 percent surge over the…

Bravo! In Tough Times, Resolute PR Firms Stand their Ground

All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus (n-coronavirus) such as Quarantine, the Wuhan Flu, Coronavirus Vaccine, Coronavirus Guidelines for America and hundreds of similar long-tail keywords and phrases. COVID-19 has exposed us to many unforeseeable risks and challenges. What started with a localized flu infection has now become a global pandemic-- on the…

Brands Take Note: Personalization Will Make Everyone a Pampered Consumer

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

Premium Sports Nutrition Brand, Isopure, Selects 5W Public Relations as Agency of Record

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has been named agency of record for premium sports nutrition brand, Isopure. 5WPR's Health Division will be responsible for the brand's media relations strategy including product placement and reviews, brand features, thought leadership with the executive team and the brand's roster of athletes, success stories and more. Isopure delivers high-quality, effective and innovative performance nutrition protein powders and drinks that fuel…

VPN Company Gives Premium Subscriptions to Fight Misinformation About Coronavirus

According to Atlas VPN research, recently leaked documents reveal that the Chinese government understated the Coronavirus (COVID-19) infection rate in Shandong province by up to 52 times. It is not too far of a stretch to assume that the government hides the real situation in other regions as well. Ironically, the Chinese government prides itself on stopping the spread of the virus. Chinese citizens have no way of knowing the truth as The Great Firewall of China restricts access to most popular information outlets.…

On the Fast Track to Success: Michael Andretti Joins Düzy as Investor and Advisor

Michael Andretti, Chief Executive Officer and Chairman of Andretti Autosport, has joined DÜZY as both an investor and advisor. Michael joins PJ Chesson, Andretti family-friend, former INDYCAR driver and CEO of DÜZY. "It is exciting to have Michael Andretti as part of the DÜZY advisory team as both a long-time friend, driver and successful business leader," Chesson said. "His investment, networks and dedication to our leadership team will help our company continue to scale into many other industries including sports,…

Simplilearn Wins 2020 Stevie Award for Customer Service Success

For the third year in a row, Simplilearn has won a Stevie Award for Customer Service Success - All Other Industries, taking home the Gold in this 14th annual edition of the awards. The Stevie Awards for Sales and Customer Service are the world's top honors for customer service, contact center, business development, and sales professionals. This year received more than 2,600 nominations from 48 nations, from organizations of all sizes and industries. Winners were determined by the average scores of more than 180 professionals…

ANINE BING Deploys NewStore Omnichannel Platform Across Ecommerce and Retail Stores

Global fashion brand launches omni order management, mobile point of service and inventory management, all run on iPhone apps NewStore, the first to provide Omnichannel-as-a-Service, today announced ANINE BING has launched the NewStore Omnichannel Platform, putting iPhone apps in the hands of associates worldwide. Mobile point of service unlocks in-store revenue drivers like mobile checkout, clienteling and endless aisle. Inventory is managed efficiently and accurately to support weekly product drops, and omni order…

Entravision Announces New Sales Leadership in Harlingen – Brownsville – McAllen, TX

Rio Grande Valley Area Influencers Bernice Lopez Smith and Debbie Flores Join Entravision's Integrated Marketing Solutions Team  Entravision Communications Corporation, a diversified global media and advertising technology company serving Latino consumers, announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.…

Echoworx’s Enhanced Multi-factor Authentication Improves Cybersecurity With User-focused Design

Clumsy and Nonintuitive User Interfaces Can Increase Security Risks Echoworx, the industry leader in message encryption, unveiled enhancements to its OneWorld cloud-based security platform with the addition of user-centric two-factor authentication (2FA), enabling enterprises of all sizes to adopt best-in-class security protocols while improving user experience. “Enterprises, customers and employees want the enhanced security that multi-factor authentication provides” “Enterprises, customers and employees want the…

Best Tools to Connect with Gen Z on Instagram

As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020, Gen Z is expected to account for 40% of entire customers. A study says "Age Z is one of the most impressive shopper powers in the market today. Their purchasing power is $44 billion and grows to $600 billion while considering the impact they have on their folks' spending. If you…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Miami Beach Debuts “Why I Love Miami Beach” Social Video Series to Show Why the Destination is Like No Other Place in the World

Miami Beach, a city that is like no other place in the world, has debuted its first-ever "Why I Love Miami Beach" social video series featuring a number of Miami Beach notables including restaurateurs, chefs, fashionistas and influencers. Each week, through mid-March, a new video from the "Why I Love Miami Beach" social series will go live on Thursdays on @ExperienceMiamiBeach on Facebook, Instagram and @EMiamiBeach on Twitter, showcasing the city's vibrant culinary scene, international community, stunning beaches and more,…