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MarTech Interview with Marika Roque, COO at KERV Interactive

"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around." Tell us about your role and the team/technology you handle at KERV. This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product. My current focus is on making sure the way we are currently packaging up our technology matches with what the market is looking for while also building…

Spoon, Company That Pioneered Interactive Audio Broadcasting, Raises $40 Million Series B

Company Aggressively Expands Globally as Revenue Growth Hits 400% in New Markets Spoon, the world’s leading audio live stream platform, announced that it has raised $40 million in Series B funding to further accelerate the company’s global expansion. The round was led by KB Investment, a leading Korean VC, with participation from IMM Investment, SBI Investment, and a strategic investment from Naver. Wonjin Lim, Managing Director at KB Investment, has joined the company’s board of directors. “We have proven that our model…

Alternative Accommodations Likely to Bring Continued Disruption to Hotel Industry in 2020

Real Estate and Hospitality Professional MaryJo Finocchiaro Expects Trend to Continue as Consumers Compare Price/Value Proposition of the Two Products The alternative accommodation business is a significant hotel industry disruptor and is becoming increasingly institutionalized characterized by sophisticated revenue management, multi-unit management companies, and talks of IPO's.  According to MaryJo Finocchiaro, Executive Vice President and Chief Financial Officer for BRE Hotels & Resorts, "The alternative…

Meredith’s Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith Corporation's newly-acquired Stop, Breathe & Think (SBT) was recently named one of Amazon Alexa's Top 10 Skills of 2019. "We're thrilled for Stop, Breathe & Think to be recognized among the fast-growing mindfulness space, which has become essential to the health and wellness category. We are extremely pleased that SBT is a part of our growing portfolio of consumer products, services and experiences," said Meredith Consumer Products President Tom Witschi. Marketing Technology News: Influential Hires WME…

Ubisoft’s Women’s Film and Television Fellowship Announces New Script Deal With Participant

Submissions For 2020 Will Be Accepted Through January 31 Ubisoft Film & Television announced that Heather Quinn, this year’s participant in the company’s Women’s Film & Television Fellowship, has secured a script deal for a feature film. Quinn’s pitch is based on an original idea in the romantic comedy genre set against the backdrop of gaming culture. “Working with the Ubisoft team was a wonderfully collaborative and supportive process and beyond that, I really enjoy spending time with them as people, so I’m…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

8×8 Board Members Monique Bonner and Elizabeth Theophille Recognized by WomenInc. Magazine

Executives Named to 2019 Most Influential Corporate Directors List 8x8, Inc., a leading Software-as-a-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications platform, announced that WomenInc. magazine has honored 8x8 board members Monique Bonner and Elizabeth Theophille by recognizing each executive on their 2019 list of Most Influential Corporate Directors. “They are world-class leaders with impressive expertise in their fields. I’m proud…

Create Christmas Magic With New Interactive, Augmented Reality App, Santa Was Here

Record and Share High-Quality Videos Alongside Santa Claus Inside Your Own Home Artificial intelligence (AI) and augmented reality (AR) developer, Immersion VR, in partnership with AI and AR publisher, Charactr, unveiled brand new, interactive AR mobile app, Santa Was Here, bringing the magic of Christmas home this holiday season. Available now in the U.S. and Europe for iOS, use your iPhone or iPad to record and save exceptional, multi-scenario videos of Santa Claus around the house with the ability to add personalized…

CPaaS Growing by Over 40% per Year; Twilio Leads the Charge

New data from Synergy Research Group shows that CPaaS revenues are on track to once again grow by over 40% in 2019. With revenues in the first three quarters of the year having already surpassed full-year 2018 levels, Synergy is forecasting that the full-year 2019 market will grow threefold compared with just three years ago. Twilio has been the pioneer in CPaaS and is a clear market leader with a 32% worldwide share in the third quarter. It is followed by Vonage, Bandwidth, MessageBird, Sinch and Voxbone. CPaaS…

Atos Acquires Google Cloud Premier Partner Maven Wave

Atos, a global leader in digital transformation, announced an agreement to acquire Maven Wave, a U.S.-based business and technology consulting firm specialized in delivering digital transformation solutions for large enterprises. The company is a leading Google Cloud Premier Partner with eight Cloud Partner Specializations and recognized as the Google Cloud North America Services Partner of the year in both 2018 and 2019. The purchase embeds Maven Wave’s strengths in building digital solutions using cloud-based…

Flow Alkaline Spring Water Switches to Ordergroove to Advance Subscriptions on Shopify Plus

Ordergroove to Power Global Wellness Brand’s Growing DTC Subscription Program Ordergroove, the leader in relationship commerce, announced that Flow Alkaline Spring Water, the fastest growing global wellness water brand, has selected Ordergroove’s Relationship Commerce Cloud® platform on Shopify Plus to advance their subscription program. .@FlowHydration switches to @Ordergroove and leverages One Checkout™ to provide a ”single cart” experience that streamlines and simplifies the purchasing process for #subscription…

Kringle Industries Partners With Cision To Spread Holiday Cheer

The latest case study from Cision unwraps how Kringle Industries improved belief in Santa Claus, replacing the outdated Clausometer with a modern technology solution Cision released a holly jolly case study exploring their work with client Kringle Industries - the world's leading provider in holiday spirit to kids from 1 to 92. Kringle Industries, who has been bringing toys and joys to children all over the world for hundreds of years, suspected a recent decline in public sentiment towards…

6sense Launches Dynamic Display Advertising

New Feature Extends 6sense’s Native Display Advertising Capabilities 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. New dynamic feature extends @6senseInc's native display advertising capabilities. “Display advertising is an essential component of a comprehensive account-based sales and…

UJET Recognized as a Leader in Contact Center Operations Software

Ranked #1 on G2 Crowd’s Relationship Index UJET Inc., a leading provider of customer support communications and solutions, announced that it has been named a Leader in Contact Center Operations Software in the Winter 2020 Grid® Report by G2. In the report, UJET outranked top cloud contact center vendors in areas such as User Adoption, Product Going in the Right Direction, Ease of Setup, and Net Promoter Score. In addition, UJET has been recognized as having the highest Relationship Score in G2’s Relationship Index,…

Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform-Pathr

Pathr.ai, the industry's first Machine Learning (ML) enabled Spatial Intelligence "behavior engine," announced the appointment of Ryan Parker, a veteran in statistical modeling and former top technology strategist at Intel, to the company's leadership team. Parker will serve as Chief Operating Officer (COO) for the brand, which recently changed its name from Brain of the Store and formally launched in the marketplace earlier this month.  Pathr is the only AI-powered Spatial Intelligence platform that uses anonymous location…

Bidstack’s £10 Million Trade Deal Signals the Dawn of a New Ad Category

 Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 – becoming the first crowdfunded gaming company to go public. Since its arrival on the open market, Bidstack has signed partnerships with game publishers such as Sports Interactive and Codemasters, ad tech platforms such as The Trade Desk,…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

The Rising, Stephen Curry and Rakuten’s Documentary on Basketball in Japan, Premieres Worldwide on YouTube

Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture. Featuring appearances from several unique Japanese basketball enthusiasts and six-time NBA All-Star and two-time Kia NBA MVP Award winner Stephen Curry, The Rising makes its worldwide premiere today on Curry's YouTube channel. The Rising can also be viewed worldwide on…

5 Ways to Repurpose UGC in a Matter of Seconds

User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items. UGC is particularly powerful at driving Sales. More and more marketers have started to seize its potential and channel it at key touchpoints. Are new…

New Social Gaming App Focused on Custom Challenges

 Zark announced the launch of their social gaming app on Apple's App Store and Google's Play Store. Zark is a social gaming app that allows users to invite their friends to play private competitive challenge matches and tournaments. Users invite friends to play their favorite games by issuing custom challenges and win credits that can be redeemed for rewards. Marketing Technology News: memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight Gamers are in full control to create…