Banner Before Header

Bell Media and Stingray Partner to Launch AUDIO360™ a New Audio Solution for Canadian Advertisers

Bell Media, Canada’s leading content creation company, and Stingray, a leading music, media, and technology company, have partnered to introduce AUDIO360, an advanced, multi-platform audio sales solution that brings together brands and consumers through the power of sound. AUDIO360 gives brands access to 22 million weekly Canadian listeners across an unrivaled multi-platform audio offering. AUDIO360 is designed to meet the needs of Canadian advertisers looking to connect with Canadian listeners. AUDIO360TM’s multi-platform…

TigerGraph Carves a New Niche with $32 Million Funding, Market Expansion and Latest Product Launch

In a series of announcements that are backed by customer growth and unprecedented revenue boost, TigerGraph announced the general availability of TigerGraph Cloud, a new funding round worth $32 million. These are marked with new footprints in Europe with expansions in offices and senior leadership. As part of the expansive drive in its Operations, TigerGraph announced the appointment of Martin Darling as GM for EMEA and Zeljko Dodlek as Director of Sales for DACH. The company also announced the opening of new offices in…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

Tsū, the Social Media Platform that Hooked Millions, Set to Relaunch

With support from Larry Krauss of Terracap, Hilco Streambank, and other seasoned business leaders, Tsū will challenge social media incumbents to provide the missing tools and platform for today's influencers Tsū Inc., the social media platform that disrupted the industry, has been acquired by seasoned business leaders with the intention of relaunching the platform. Despite being one of the fastest growing social media companies in history with 1 million registered users in the first three weeks and an impressive 3.5 million…

The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

BitMovio Adds Programming from The Young Turks to Its Streaming Video Entertainment Marketplace

TYT, the largest online news and talk network with more than 15 million subscribers and over 200 million monthly views, along with The Young Turks, NoFilter, The Damage Report, The Conversation, Rebel HQ and TYT Sports join BitMovio's growing catalog of multi-channel networks and content creators BitMovio announced its partnership with TYT, a progressive news and talk network, to acquire several of its most popular and top-rated programs, including The Young Turks, NoFilter, The Damage Report, The Conversation, Rebel HQ…

Marshberry Announces Phil Trem As President – Financial Advisory

MarshBerry is pleased to announce that Phil Trem has been named President of Financial Advisory, effective 1 September 2019. Over Trem's nearly ten-year career with MarshBerry, he has become a key contributor to the organization through his leadership within its Merger & Acquisition ("M&A") advisory team and company operations.  His experience encompasses the full life cycle of an M&A transaction while he works diligently to provide clients with a seamless, comprehensive experience. In addition to Trem's…

Survival of the Fittest: 6 Ways Businesses Can Ethically Adapt

This article is co-authored by Stuart Gannon. While brands fight to stay relevant in this age of rapidly increasing environmental awareness, a whole host of regulations and targets are driving change in almost every business. With new worldw ide environmental guidelines and recycling targets coming into play, the UK wants to lead the fight to remove single-use plastic entirely to help combat global warming. But many businesses will find themselves on a back foot if they simply follow the pack and don’t take direct…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the Co-Founder of the social change web agency Rad Campaign and I’m the Founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I Co-Founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore, navigating B2B data and measurement is complex and comes with unique nuances, such as finding the right data at scale globally, creating custom audiences, and measuring impact at the account level. eMarketer forecasts B2B digital spend will top $6 billion in the U.S. alone in 2019. As B2B ad…

ADCOLOR Announces Winners At The 13th Annual ADCOLOR Awards In Los Angeles

Evening Hosted By NYTimes Best-Selling Author, Speaker, And Host Luvvie Ajayi, Honored Unbelievable Entertainment Director Eva Longoria, Among Many Others Presented By Facebook, Google | YouTube, Microsoft And Omnicom Group During the annual celebration of those working to champion diversity and inclusion across the advertising, marketing, PR, media and entertainment industries, ADCOLOR recognized exceptional leaders at the 13th annual ADCOLOR Awards ceremony. The event, hosted by NYTimes best-selling author, speaker and…

Mediafly Transforms Sales Enablement Landscape with Acquisition of iPresent

Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced it has acquired iPresent, a UK-based pioneer of sales enablement. The acquisition brings a sophisticated yet flexible sales enablement solution to any company, of any size and expands Mediafly’s global footprint.…

RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America

Company Also Appoints Two Key Industry Players to Help Lead Global Expansion Efforts RhythmOne, LLC, a Tremor International company, announces it will be bringing the infrastructure, scale and success of its programmatic platform to the Asia-Pacific (APAC) and Latin American (LATAM) markets. The announcement will also be made at the international digital marketing conference DMEXCO, following the company’s successful expansion into Europe earlier this year. “We are proud to be hosting a large-scale presence at DMEXCO…

Vidsys Launches Enterprise Mobile App for iOS and Android Devices

Vidsys Enterprise Mobile Provides On-The-Go Situational Awareness and Risk Management for Enterprises of All Sizesltn Global Enters Agreement to Acquire Make.TV Vidsys, the leading global software technology manufacturer of Physical Security Information Management (PSIM) and Converged Security and Information Management (CSIM) software, announced the launch of its mobile app for Apple iOS and Android devices – Vidsys Enterprise Mobile. “It’s vital that the increasingly mobile workforce has access to tools that enable…