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The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

Are Buyer Personas Really Over-hyped or Underused?

Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has thrown together some buyer persona research. But are they over-hyped? Should we move past them in 2020? My answer is a resounding NO! Primary research into what buyers are thinking, feeling, and doing in each stage of the buyer journey is essential. How else can you create a Marketing…

TikTok Challenger Triller Scoops New Funding; Eyes New Innovation in AI-based Video Capabilities

Proxima's Funding Supports Triller's Aggressive Growth Strategy, Which Has Grown 500 Percent in the Last Year Alone, Including the Acquisition of UK-Based Mashtraxx, to Unlock Video Editing and Tracking Capabilities for Triller's 60m Users Triller, the AI-powered music video platform, announced a new round of funding, led by Proxima Media, and the acquisition of AI technology. Proxima Media brought in a consortium of well-known industry veterans to support the funding round, which brings a new level of support to Triller.…

Cision Announces Latest Product Updates, Allowing Marketers to Retarget Earned Media Audiences

Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign management, multi-channel press release distribution, and earned media retargeting. Today's updates include a range of improvements to the Cision Communications Cloud's Impact product offering. Cision Impact, first released in late 2017, is a suite of solutions that allow PR and marketing…

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Genpact to Acquire Industry-Leading Digital Consultancy, Rightpoint

Fusion of experience innovation and process innovation enables end-to-end digital transformation for enterprises Genpact, a global professional services firm focused on delivering digital transformation, announced a definitive agreement to acquire Chicago-based Rightpoint, a premier digital consultancy with technology at its core. The deal is designed to bring experience and process innovation together to help clients drive end-to-end digital transformation and win in the growing experience economy. Rightpoint's co-founder…

How the Rise in Multi-Generational Travel is Changing the Hotel and Travel Industry

In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Travel and hospitality industry leaders spend a great deal of time observing emerging trends and how they apply (or don’t) to certain groups. In many cases,…

Formstack Announces Online Document Generation Software, Formstack Documents

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of Formstack Documents. Formstack Documents is a comprehensive document generation and automation product built to help users streamline various paperwork processes. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms, surveys, eSignatures and the recently announced Formstack Sync. Marketing…

Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference

Cision, a leading global provider of earned media software and services, announced it is the exclusive platinum sponsor of the PRSA 2019 International Conference. The conference, which takes place in San Diego from October 20 – 22, will bring together the leading minds in PR, communications and marketing. This year the theme is 'INSPIRE, INNOVATE, ENGAGE, INFLUENCE' and the conference will provide unparalleled information, strategies and tools for the new trends impacting the communications and PR industry. As the exclusive…

Telefónica Selects Swrve To Drive Customer Engagement

Swrve Selected as Premier Technology Partner for Telefónica, One of the World’s Largest Telecom Operators and Mobile Network Providers Swrve, the world leader in real-time, relevant customer engagement, announced that Telefónica, one of the largest telecommunication operators and mobile network providers in the world, has chosen Swrve to drive app adoption, engagement, and subscriber satisfaction. With this partnership, Telefónica will be able to reliably scale relevant, real time customer experiences to more than 350…

Outsourcing Industry on Track to Set Single-Year Record for Contract Volume, ISG Momentum Report Finds

ITO, BPO contract awards driven by demand for automation, AI and analytics Enterprises seeking specialized support to rapidly introduce automation and artificial intelligence into their operations are driving record-setting levels of outsourcing activity in 2019, according to new market research from Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Momentum Market Trends & Insights Service Line Report found strong demand among enterprises to accelerate the adoption of…

ZTE Showcases Leading Wireline Products at BBWF 2019

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for Mobile Internet, is showcasing its latest achievements and practices in broadband access, home networking, optical transport, 5G transport and network automation at Broadband World Forum (BBWF) 2019 in Amsterdam, Netherlands. As a No.2 global provider of fixed-network equipment, ZTE is committed to building high-quality wireline network products and solutions that deliver a superior…

TIBCO Appoints Jeffrey Hess as Senior Vice President of Customer Excellence

TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced the appointment of Jeffrey Hess as its senior vice president of customer excellence. Hess will drive the transformation of the company's customer engagement, expanding adoption of the TIBCO Connected Intelligence Cloud platform. Hess' experience in customer success spans more than two decades. He has successfully led teams at enterprise software companies, including SAP and BMC Software, by aligning go-to-market…

Everi to Showcase Broad Portfolio of Interactive Gaming Offerings at 2019 Global Gaming Expo

Company to Demonstrate Capabilities of its Remote Game Server and Library of Nearly 50 Video and Mechanical Reel Titles Based on its Player-Popular Slot Content Everi Holdings Inc. (“Everi” or the “Company”), the casino gaming industry’s only single source provider of gaming products and financial technology and loyalty solutions, will demonstrate the growing breadth and depth of its social and real-money interactive solutions for operators worldwide at the 19th annual Global Gaming Expo (G2E®), to be held at the Sands Expo…

Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation

Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and…

PreciseTarget Announces Expanded Strategic Retail Data Partnership with Equifax

New Solutions Combine PreciseTarget’s Product Taste Audiences with Equifax Economic and Spending Capacity Data PreciseTarget announced the expansion of a strategic data relationship with Equifax to help retailers more efficiently target and convert customers based on personal shopping taste.  Beginning in early November, the partnership will offer new products that combine PreciseTarget’s Product Taste Audiences with Equifax economic and spending capacity data, enabling retailers to more effectively identify and market to…

SalesLoft Recognized as a 2019 Top-Rated Sales Engagement Platform by TrustRadius

Unbiased user reviews show the software helps sales organizations deliver better buying experiences SalesLoft, provider of the #1 Sales Engagement Platform, announced that it has won Top Rated awards for both sales acceleration software and sales engagement platforms by TrustRadius, the most trusted B2B software review platform. “Salesloft has won Top Rated awards for both sales acceleration software and sales engagement platforms based directly on customer feedback,” said Megan Headley, VP of Research at TrustRadius.…

One Identity Named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration

Recognized for its completeness of vision and ability to execute One Identity, a proven leader in identity management, announced that it has for the second consecutive year been named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration. After an extensive evaluation process which included feedback from customers, Gartner recognized One Identity as a Leader for its completeness of vision and ability to execute. Marketing Technology News: Latest Rakuten Marketing Research Reveals…

SYNNEX Corporation and RingCentral Bring Leading Cloud Communications and Contact Center Solutions to SYNNEX’ US Channel Partners

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, and SYNNEX Corporation, a leading business process services company, announced they will deliver a new wave of unified communications and collaboration, cloud communications, and contact center solutions to SYNNEX’ US channel partners. In an effort to meet the needs of the new mobile and distributed workforce, RingCentral provides a single cloud platform with multi-modal communications capabilities…