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Socialbakers Named in 2019 Now Tech: Social Suites Report by Leading Independent Research Firm

Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now Tech Social Suites, Q2 2019 Report. The report provides an overview of 17 social suites providers. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure The Socialbakers Suite drives growth by helping marketers to better understand their audience, create content audiences love, identify influencers audiences trust, and analyze content…

Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries

With it launches an interactive microsite dedicated to the Insights100 -- a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment In the race to reach today's digitally savvy consumer and stay relevant, brands are facing more challenges than ever before. Siloed KPIs and a lack of…

Acorn International’s Digital Services Division Adds Chef Works to Growing Roster of Brands

Acorn will Provide Social Media and Digital Management Services in China Acorn International, Inc., a leading marketing and branding company in China, announced that Acorn Digital Services has signed Chef Works to the lineup of brands that it represents in China. Chef Works is a global leader in culinary and hospitality apparel, serving some of the world's top hotel brands, restaurants and culinary academies. Acorn Digital Services will provide Chef Works with social media and digital management services to help grow the…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

:betr Announces Positive Media Platform to Unlock Development and Wellness for GenZ

Building a positive community for young people, driven by them  :betr, an emerging media content platform with a mission to unlock the development and wellness of GenZ, launches this September. :betr is today’s first media company prepared to harness and create a positive content community. The platform will serve as connective tissue between young people and the content that helps their lives. Nearly 90% of teens in the US have said that anxiety and depression is the number one problem among people their age in their…

Cision Unveils the Next Generation Cision Communications Cloud, Designed to Empower Communications Teams

Following Its Most Recent Acquisitions, Cision Builds on Its Renowned Earned Media Management Technology With the Next Generation Cision Communications Cloud Cision announced the next generation Cision Communications Cloud – the company’s communications platform that delivers best-in-class earned media monitoring and analytics, improved influencer campaigns, and paid audience targeting. In January, Cision announced that it had acquired startups TrendKite and Falcon.io, providing the company with additional innovative…

Brandable Closes Series B Financing Round

With an Impressive Investor Lineup, Brandable Prepares for Accelerated Growth Brandable, a technology-enabled consumer packaged goods platform, announced the closing of its Series B funding. The round was led by Cota Capital, a premier institutional investment firm based in San Francisco, CA.  It also included previous investors Lightspeed Venture Partners and Advance Venture Partners, along with new investors Pentland Ventures and Fields Texas. Brandable is disrupting how brands are developed and launched by utilizing…

SRAX Enhances Luxury Data Sets to Captivate The $200 Billion US Luxury Goods Market

SRAX Lux Joins SRAX Verticals Targeting Specific Audiences Social Reality, Inc., a digital marketing and consumer data management technology company, has further enhanced its data sets with its new vertical offering; SRAX Lux brings together proprietary data through exclusive partnerships and an intelligent stack of marketing tools to target and reach luxury consumers at luxury retail stores, high-end art, music, film, fashion, and sports events, and across all consumer devices. "We're excited to expand our vertical…

AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York City

State-of-the-art facility at 7 World Trade Center in Lower Manhattan reflects AccuWeather's continued growth in a variety of key functions, including product development and design, marketing, sales and advertising AccuWeather, the world's largest and fastest-growing weather digital media company, announced the expansion and relocation of its offices in New York City from Midtown to Lower Manhattan's financial district. The move supports AccuWeather's accelerated growth in digital media, enhanced marketing, product…

Keys for a Successful Online Business

Nowadays, Digital Marketing is vital for business, as consumers usually search the Internet for information about companies before acquiring the desired product or service. It is necessary to be constantly updated on the keys and tools of Digital Marketing so that the company looks attractive and has a good presence on the web. The way and means by which the company and the audience communicate have changed, so you have to adapt to the environment quickly. New technologies make this process easier for us, adding value to…

Gartner Says Marketers for US Spirits Brands Must Tap Into Search to Gain Competitive Advantage

Report Ranks Digital Performance of 69 Spirits Brands; 44% Percent Rank Average or Below Spirits brands continue to underinvest in search despite the crucial role it plays for consumers researching and buying products, contributing to overall poor performance in digital marketing for most brands, according to Gartner, Inc. Gartner research ranks 69 US #spirits brands, 44% rank average or below. Check out the full report for the full ranking. #GartnerMKTG #marketing #digital The inaugural Gartner L2 Digital IQ Index:…

Independent Research Firm Reports Partnerships Are Critical to Business Growth

Study confirms companies with mature partnership programs grow overall company revenue nearly twice as fast as companies with less mature programs Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at…

Independent Research Firm Reports Partnerships Are Critical to Business Growth Study Confirms Companies With Mature Partnership Programs…

Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at Impact Growth in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as…

Acorn International Establishes Acorn Digital Services

Social Media and Digital Services Agency under Acorn International to Target Broader Range of Brands Seeking to Maximize Their Business in China Acorn International, Inc. ("Acorn" or the "Company"), a leading marketing and branding company in China, announced that it has consolidated under Acorn Digital Services the following business units: Acorn Entertainment ("AE") and Acorn Streaming, which are Acorn's social media management business and digital content business, respectively, as well as A-KOL (standing for "Acorn…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional Subscribers

Adaptive Ad Systems, Inc., a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary processing software for the US cable TV and Satellite markets, announced that it has completed a significant number of new installations of its proprietary ad-insertion equipment on cable television systems adding over 40,000 additional subscribers to its network. J. Michael Heil, CEO of Adaptive Ad Systems states: "As we continue to improve our digital ad insertion technology and expand…

Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation

Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions Festival of Creativity, which revealed that corporate announcements such as financial reporting, CSR initiatives and strategic business decisions are most influential in shaping earned media coverage and driving brand reputation worldwide. The survey of more than 300 journalists found that these tactics in isolation significantly outweigh the power of third-party endorsements such as…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and…

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and Gen Z Fullscreen, a global leader in social-first entertainment, serving both talent and brands, unveiled findings from a comprehensive study that dives into generational views on identity, the future, the impact of technology and their financial state. Fullscreen focused on the ‘Cuspers’ cohort (currently aged 19-25) -- those sitting right between Millennials and Generation Z. The study found that Cuspers…