Zype Playout Helps Video Teams Program and Distribute IP-Delivered Linear Live Streams

Zype to Debut New Solution at NAB Show for Creating IP-Delivered Linear Live Streams to Distribute to O&O Websites and Video Apps, as Well as Video Streaming Destinations like Twitch, YouTube, SlingTV, and More Zype, the leader in video content management and distribution infrastructure, introduced Zype Playout to empower VidOps teams to quickly build and launch broadcast-quality linear live IP-based streams using their existing video libraries. Zype Playout offers easy-to-use workflows for transforming playlists of…

Leon Hounshell Joins EarthLink as Chief Product Officer

EarthLink, provider of internet and other online services, announced that Leon Hounshell joins the company as Chief Product Officer. Hounshell is responsible for the expansion and launch of products and services, including the expansion of data and security products and EarthLink’s Internet of Things (IoT) strategy. EarthLink welcomes Leon Hounshell to the team as Chief Product Officer. Hounshell is responsible for the expansion of data and security products & EarthLink’s Internet of Things (IoT) strategy. Hounshell…

Audio Visual Solutions Company, IVCi, Explains How AV Solutions Enhance the Workplace Experience for Enterprise Companies

Enterprise companies thrive in facilities that promote collaboration and heighten employee performance. Audio visual solutions company, IVCi, explains how AV solutions enhance the workplace experience for enterprise companies. Video Conferencing In order to compete with other enterprise and global companies, industries must have the ability to communicate with employers, employees, as well as current and potential customers, regardless of location. Video conferencing enables companies to connect with others across time…

Syniverse and Mobolize to Provide On-Device Data Optimization & Secure Solutions for Mobile Users, Operators & Enterprises

Mobile Users Enjoy up to 80% More Data Without Impacting Performance – and Operators Differentiate In a continuing effort to improve customer experience and reduce network burden, including roaming costs, Syniverse, the world’s most connected company, said today it has collaborated with Mobolize to offer software solutions that optimize data and create secure, seamless Wi-Fi usage on mobile users’ devices. @Syniverse & @mobolize to help #mobile users enjoy up to 80% more #data without impacting performance and allow…

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing…

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

Dropp Announces a Multi-Million Dollar “Creator First” Network Empowering Artists to Take Back Control of their Futures

Dropp, a “Creator First” platform empowering artists to directly monetize their own content through its patented ‘See it. Want it. Get it’ Technology, has announced an open call for all creators who are tired of big platforms benefiting from their work. ‘The Dropp Creator Network’ (DCN) levels the playing field for musicians, filmmakers, Vloggers, influencers and artists by giving them the ability to instantly transform their work into e-commerce opportunities. This new creator eco-system will allow artists to create their…

Key in 2019 Business Development? Partnerships

As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 MarTech Report values the global Marketing Technology market at an estimated $100 billion. And the same report predicts that enterprises will continue to increase budget allocation to MarTech. So it’s safe to say that the ROI is seen, appreciated and valued. But the real question is: Which portion of the industry will see — and drive — the most growth? Without a doubt, it’s partnerships. Defining Partnerships…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

Digital Innovation Leader and Technology Journalist Bill Kleyman Joins Switch as EVP of Digital Solutions

Millennial Technology Influencer Hired as Brand Evangelist, Thought Leader, Digital Solutions Specialist and Writer for Switch Switch, the global technology infrastructure corporation that develops hyperscale data center ecosystems for elite colocation, enterprise hybrid cloud, and connectivity solutions, announced that Bill Kleyman has been hired as the Executive Vice President of Digital Solutions for Switch. Bill brings his vast experience as a respected industry journalist and prominent technologist to Switch's…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Impact Secures $75 Million in Funding Led By Providence Strategic Growth

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

#PowerOfWomen Infographic: Featuring Top Women In SalesTech

On International Women’s Day, we feature the top women in Sales Technology and Marketing Technology who have carved a niche for themselves in key roles in Sales, MarTech, CRM, Social Media Marketing, and Revenue, among others. They continue to contribute to SalesTech and MarTech by offering relevant insights via keynotes, interviews, leadership articles, and online interaction programs. The below infographic has been created to exemplify the role of Sales Technology leaders who have made vast leaps in a short period of…

Discovery Platform Raleigh & Drake Acquires Social Network and Travel Tool MARBL

Raleigh & Drake the world's first influencer-driven discovery platform announces the acquisition of social network and travel tool, MARBL, in an effort to continue expanding its ever-growing community. Through this curated society of trusted chefs, creatives, photographers and explorers, personalized experiences can be easily activated at the touch of a button. Co-Founded by Tatiana Koffman and Sheila Merchant, MARBL is an online community that allows users to share experiences, get advice, and get connected while…

Okta Enhances Customer Experience with Database Performance Monitoring

VividCortex, the premier provider of database performance monitoring, announced that it is sharing a presentation by technology industry leader Okta, that explains how the company is enhancing its customers' experience by optimizing database query response and resource utilization. After receiving multiple inquiries, VividCortex posted the video of this presentation, which was given at the recent "Engineering Your Data Tier: Lessons from Leaders" event in San Francisco. "We're delighted to share how our cloud-based…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

Kapost Hires CMO, Celebrates Milestone Content Operations Consulting Services Growth

CMO Christine Bottagaro Joins Kapost as the Company’s Services Team Drives Significant Revenue Growth in Its First Year Kapost, the enterprise content operations platform, announced the hire of Christine Bottagaro, who’ll serve as Kapost’s chief marketing officer. Bottagaro is a marketing leader in Boulder’s tech hub with 20 years’ experience developing marketing strategies and leading global growth for technology companies. Bottagaro will represent Kapost’s expertise in content operations and lead conversations with…