Live-Streaming Captures Singapore’s Attention Amidst Online Shopping Growth

Fresh insights from Meltwater and Shopee reveal how consumer behaviour and online commerce evolved in Singapore through pandemic-riddled 2020 As COVID-19 accelerated the shift to online shopping, one format emerged the winner: live-streaming. Insights from media intelligence firm Meltwater found that conversations around live streams and gamification of the online shopping experience in Singapore increased by a whopping 1890% on forums and social media – and are continuing to rise consistently since March. In fact, since…

Alida Promotes Jason Baldree to Chief Customer Officer, Welcomes New SVP of Professional Services & Customer Success

Alida’s long-time Head of Customer Success elevated to the C-Suite while Tony Chung joins to lead Professional Services for the company Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the promotion of Jason Baldree to Chief Customer Officer and the appointment of Tony Chung as Sr. Vice President of Professional Services and Customer Success. Baldree joined Alida in 2018 with over 20 years of experience leading customer success and…

Astute Releases Definitive Guide to Customer Service Automation

Guide details benefits, best practices, and pitfalls of customer service automation Astute, Inc. (“Astute”), a leading customer engagement and Voice of the Customer (“VoC”) platform, released its Definitive Guide to Customer Service Automation. The guide covers the key drivers behind customer service automation trends, the benefits of automating, best practices, and common mistakes to avoid. “Customer service automation technology has tremendous potential to improve outcomes for customers, business leaders, and agents…

Nuvi Transforms Modern Social Data with 250+ Visualizations

Nuvi adds dozens of new data visualizations and customized dashboards to help enterprise companies get more insights out of social data Nuvi, the Social Customer Experience platform known for its social analytics and customer experience management tools, now showcases more than 250+ ways to visual social data. This commitment to data visualization hearkens back to the origin of Nuvi's name, short for New Visualizations. Nuvi believes that better data visualization translates into better data insights and thus more effective…

IDC’s Latest Report Confirms Quadient’s Leadership in the Customer Communications Management Software Market

IDC’s Latest Report Confirms Quadient's Leadership in the Customer Communications Management Software Market Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announces a newly released report by market research and consulting firm IDC on the Customer Communications Management (CCM) software market shows Quadient rapidly closing the gap on the top position. Quadient’s offering in the CCM market encompasses software solutions in both…

Samba TV Reports Strong Growth and Continued Momentum in 2020

Samba TV, the leading provider of global TV data and audience analytics, announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate. “Samba TV is on a mission to fundamentally transform the television viewing experience,” said Ashwin Navin, Co-founder…

Simplr Partners with Gorgias, Creating an eCommerce Stack Designed to Empower CX Leaders to Generate Revenue and Loyalty

Simplr, a human-first, machine-enabled customer experience solution, has partnered with Gorgias to provide eCommerce brands with a customer service stack that is custom-built to turn contact centers into revenue drivers via 24/7 rapid-response digital customer engagement. Gorgias is the only eCommerce-specific customer service helpdesk built for brands on Shopify, Magento, and BigCommerce. Gorgias centralizes customer support, integrating email, chat, phone, SMS, Facebook and Instagram all in one place, allowing customer…

Vonage Powers Carbyne Next-Generation Emergency Response System

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is powering an intelligent emergency response system for Carbyne, a public safety technology company. Leveraging Vonage SMS and Messages APIs, Carbyne's platform enables live communications between first responders and Emergency Call Centers (ECC), and those in need of emergency assistance. Marketing Technology News: Inperium Launches Public Beta of AI-Powered Cloud Business Phone System: Inperium Talk…

Genesys Launches the Future of Digital Customer Engagement

New Genesys Digital business unit led by Barry O'Sullivan builds on the company's leadership in customer experience and AI Genesys, a global leader in cloud customer experience and contact center solutions, announced the launch of Genesys Digital, a new business unit to help companies address the latest technology trends and consumers' ever-changing needs in the digital landscape. Consumers' lives are increasingly digital, blurring the lines between marketing, sales and service for brands. Businesses are recognizing the…

Mediafly Announces Winter Product Update, Adds Shadow Content Finder to Intuitive, Scalable Sales Enablement Platform

Improvements and powerful new feature shine a light on content that works, elevating collaboration between sales and marketing to move deals forward faster Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced its Winter product update. Mediafly introduced Shadow Content Finder, a feature that helps organizations identify and track the performance of seller-generated content (vs. marketing-approved content) to…

Demandbase Expands ABM Ecosystem with Multiple Strategic Product Integrations for Demandbase One

LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk integrations now available in the Demandbase ABM Ecosystem Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk. These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in…

Gavi, the Vaccine Alliance, Collaborates with Salesforce to Help Equitably Distribute Two Billion COVID-19 Vaccines by the End of 2021

COVAX is the global initiative that will make COVID-19 vaccines available for 190 countries, including the poorest in the world Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021. Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are…

Triton Digital Further Expands the Multilingual Capabilities of the Omny Studio Platform

In addition to being available in six languages, the Omny Studio platform also supports the translation of embed players that match users’ browser language Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that they have expanded the multilingual capabilities of the Omny Studio podcast management platform to six languages. In addition to English, French, Spanish, and Portuguese, the platform is now available in German and Italian. Marketing Technology…

80% of Canadian Businesses Don’t Inform Website Visitors of Third-Party Tracking

Only 38% of Canadian businesses have a well-defined, documented policy for customer data privacy Data privacy and online surveillance transparency continue to be serious issues for Canadians. A newly released survey reveals that a vast majority of businesses in the country do not inform their website visitors of third-party tracking. The November 2020 study - conducted by CRM Essentials and sponsored by Zoho - surveyed 429 Canadian business leaders and employees and found that only 20% of respondents inform their…

Merkle Releases 2021 Customer Experience Imperatives

E-book provides guidance to businesses navigating rapidly changing customer needs and expectations through customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2021 Customer Experience Imperatives, a guide to businesses navigating data and digital transformation to meet rapidly evolving customer needs and expectations. For the past 10 years, Merkle’s annual Imperatives have helped steer businesses through the changing digital…

How to TikTok: 4 Key Steps as Told by a Brand

With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 154 countries, has the highest social media engagement rates per post, and 9/10 TikTokers use the app multiple times a day. A major perk is that it's still in its early stages, so building an audience on the platform is easier than on anywhere else online. If you’re thinking TikTok is for teens—think again. Users of all ages, celebrities, influencers, publishers, and businesses are joining the TikTok phenomenon.…

ZW Data Action Technologies Officially Opens Its First Live Streaming Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced the official opening of its first live streaming platform (the “Platform”) in Guangzhou, China. The Company selected Guangzhou, the hub of the economically vibrant Guangdong-Hong Kong-Macao Greater Bay Area, for the location of the Platform. The Platform boasts a 5,000-square-meter office that provides a powerful livestreaming channel. It features livestreaming…

UK Startup AGORA Launches to Disrupt the Beauty Industry, Giving Beauty Fans a Platform to Monetise Their Creativity

AGORA has raised $6.6 million in seed funding led by Draper Esprit AGORA is a social commerce platform that allows everyday users to monetise their talent by sharing video content tagged to their favourite beauty products  It has raised $6.6m in equity financing led by Draper Esprit  Co-founders Riccardo Basile and Elizabeth Craft Townsend-Rose were part of the founding team of multi-billion dollar e-commerce platform Lazada, now owned by Alibaba The platform is currently UK-only, with plans for European…

What Slack’s Entry into Salesforce Family Means for Enterprise App Community

In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.  At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration ever; beating last year's mega acquisition deal of Tableau ($15.7 billion). Salesforce is getting good at mergers and acquisitions, targeting the app economy that could further bolster Salesforce Connected Economy benchmarks for 2021. For some, Slack's sell-off to Salesforce is the end of an era in productivity-focused business apps. After…

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? I’m currently the Regional Vice President, Asia at Sitecore. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital…