The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

Thomas Cook Partners With Netcore’s Smartech to Boost Push Notification Delivery by 44 Percent, CTR by 63 Percent, and Campaign Revenues by…

Smartech’s Actionable Analytics, Advanced Segmentation, and Multi-Channel Marketing Automation Also Helped Boost Lead Generation by 2x and Reduce CAC by 50 Percent Thomas Cook, India’s leading integrated travel and travel related financial services company, used Smartech Push Amplification to solve the issue of low delivery rates, regularly plaguing app push notifications. The results were extremely encouraging – a 44% increase in push notification delivery rates. As a result, the campaign’s Click-Through rates went up by…

Lessonly Targets Scalable Learning for Large Organizations with ‘Lessonly for Enterprise’

New Features Will Enable Agility and Simplicity for Complex Global Teams Lessonly, the leader in online training software, announced a series of new features that will enable large organizations to leverage Lessonly’s powerfully simple employee training solution across the enterprise at scale. The new functionalities are the latest additions to Lessonly for Enterprise, which is purpose-built to empower employees of the enterprise to realize their maximum potential through focused learning and practice. Also Read: V12…

Field Agent Acquires Leading Retail Media Company SMACK

Purchase Expands Field Agent's Retail Auditing and Insights Capabilities with Everyday Influencer Products Field Agent, the industry leader in crowdsourced data for the retail and consumer goods industries, announced the acquisition of retail media firm SMACK along with its online properties and marketing products. The purchase affords Field Agent new opportunities to leverage its ever-growing mobile panel of over 1.4 million US-based shoppers and to provide companies entirely new, shopper-driven methods for generating…

Cision Acquires TrendKite, Extending Its Leadership in Measurement & Attribution

Building on Its Vision of Earned Media Management, Cision Enhances Its Award-Winning Cision Communications Cloud with TrendKite's Advanced Measurement and AI Capabilities Cision announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

Avatria Launches Avatria Convert

New Platform Designed to Improve E-Commerce Conversion Rates Using Machine Learning Avatria, a digital commerce firm and developer of innovative e-commerce solutions, announced the launch of Avatria Convert. Avatria Convert is a new platform designed to help online retailers increase their e-commerce conversion rates, adding intelligence to category pages in order to help customers find what they need. Avatria Convert works by utilizing a company’s existing Google Analytics data and machine learning to identify the…

Vyrill Releases Industry First Research on the Correlation Between User-Generated Content and Auto Sales

Vyrill has released the first of its kind auto research focused on user-generated video content (UGVC).  Vyrill evaluated organic and paid non-branded light-truck videos created by consumers during the first half of 2018.  The findings identify the percentage of authentic (non-paid) influencer videos produced for each of the major light-truck brands in the United States. "We all know Americans love their trucks.  We also know authentic video reviews from everyday drivers have a massive impact on the buying decision…

After a Year of Rapid Growth, Elite Sem Promotes Zach Morrison to CEO; Founder Ben Kirshner Transitions to Chairman of the Board

Announcement Marks New Chapter for One of the Largest Independent Digital Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced that president Zach Morrison has been promoted to Chief Executive Officer, while founder Ben Kirshner has assumed a new role as Chairman of the Board. The executive promotions follow a year of rapid growth -  with an over 40% organic increase in revenue in 2018 - driven by existing and new clients. Elite also introduced new services from key acquisitions, including…

Former Burson-Marsteller and Blue State Digital Executive Thomas Gensemer Joins BlueLabs Analytics as CEO

"Gensemer Returns to the Intersection of Business and Politics with New Role" BlueLabs Analytics, Inc., a leading provider of data analytics services and influencer management tools for corporations, government agencies and political organizations, has tapped Thomas Gensemer, the former Chief Strategy Officer at Burson-Marsteller, as its Chief Executive Officer. Gensemer brings a successful track record as an entrepreneur to BlueLabs, having served as longtime Managing Partner of Blue State Digital, from 2005 until…

VOICE Summit 2019 Officially Opens Door for AI Speakers and Exhibitions

VOICE Summit sponsored by Amazon Alexa will take place the week of 22-26 July at the New Jersey Institute of Technology (NJIT) in Newark and is expected to attract more than 5,000 attendees and 100 sponsors from around the world. The call for speaking and sponsorship proposals is now open through 15 March and the organizers are expecting up to 500 proposals for 150 open speaking spots. Also Read: Purely CRM Takes Product Care to the Cloud “We’re accepting a broad range of submissions including talks, panels,…

Shareability, Traffic and Goals: The Real Key to Killer Content

Let’s be honest. There’s already tons of content about content. If you Google “creating killer content” (yes, with quotes), you’ll get almost 30,000 results. Just think about that … 30,000 pages, articles, blogs, etc., use that exact series of three words in that order. That’s crazy. The world definitely does not need another “How to create killer content” article. There are also plenty of articles about content goals, ranging from encouraging people to actually create them through examples by content type. Content…

Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers

With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs 'Prime Real Estate' for Producers and Services Looking to Advertise Wurl, the leading network for internet-based video distribution and ad monetization, launched its AdSpring for Connected TVs solution. Developed to maximize advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and on demand (VOD) programming for distribution to any video…

Scout RFP Raises $33 Million to Define the Future of Strategic Sourcing and Procurement Including Investments from Scale Venture Partners…

Over 175 Global Enterprises Rely on Scout to Drive Cost Savings, Collaborate with Strategic Suppliers, and Manage Key Contracts, Making Enterprise Commerce Faster, Safer, and More Transparent Scout RFP, the sourcing and supplier engagement platform, announced it has raised $33 Million in Series C funding. Over the last twelve months, the team has seen 2x growth in annual recurring revenue and added almost 100,000 users to the platform. The round was led by Scale Venture Partners, with participation from previous investors…

Comcast And District New Haven Mark Grand Opening Of Comcast Business Innovation Lounge

Partnership Delivers Space for Innovators and Future Technology Leaders at The District Innovation and Venture Center Representatives from District New Haven, District Innovation and Venture Center and Comcast were joined by New Haven Mayor Toni N. Harp, Senate President Pro Tempore Martin M. Looney, Governor Ned Lamont's Chief of Staff Ryan Drajewicz and the Greater New Haven Chamber, to celebrate the grand opening of the Comcast Business Innovation Lounge at The District Innovation and Venture Center, which is located…

Mendix 2019 Predictions: Businesses Must Take A Smarter Approach to App Development to Continue Benefiting from Digital Transformation

Automation Governance Becomes Imperative for Developers, Industry Poised to See a Proliferation of AI-Assisted Low-Code Mendix, the global leader in low-code application development, predicts that smarter software will be built in the forthcoming year with the continued emergence of AI-assisted low-code. Other key predictions by Mendix include: automation governance becomes a vital element of the development process, data solutions increase in value, and more IoT providers will invest in integrated service offerings.…

IDC Report Offers a Pragmatic Framework for Understanding and Applying AI-Based Automation

International Data Corporation (IDC) has published a framework designed to guide business and IT decision makers faced with planning and investment decisions related to artificial intelligence (AI) for automation. The framework defines the expected levels of human-machine interaction and the hierarchy of automation scope, which can then serve as a basis for assessing data, algorithm, IT, staffing requirements, and potential risks at the intersection of AI capabilities and use cases. IDC has published a framework designed…

Tellables Launches Virtual Human Storytellers at 2019 Alexa Conference

Tellables, a publisher of voice apps, is set to launch virtual human storytellers at The Alexa Conference. The digital characters, which tell original stories and understand spoken language, will be on display at the Alexa World's Fair in Chattanooga, TN from January 15–19, 2019. Virtual human storytellers are an addition to the current Tellables lineup of conversational, voice first story apps. Amy Stapleton, CEO and founder of Tellables, explained consumers with Alexa-enabled devices can access audio stories by…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…