Mendix 2019 Predictions: Businesses Must Take A Smarter Approach to App Development to Continue Benefiting from Digital Transformation

Automation Governance Becomes Imperative for Developers, Industry Poised to See a Proliferation of AI-Assisted Low-Code Mendix, the global leader in low-code application development, predicts that smarter software will be built in the forthcoming year with the continued emergence of AI-assisted low-code. Other key predictions by Mendix include: automation governance becomes a vital element of the development process, data solutions increase in value, and more IoT providers will invest in integrated service offerings.…

IDC Report Offers a Pragmatic Framework for Understanding and Applying AI-Based Automation

International Data Corporation (IDC) has published a framework designed to guide business and IT decision makers faced with planning and investment decisions related to artificial intelligence (AI) for automation. The framework defines the expected levels of human-machine interaction and the hierarchy of automation scope, which can then serve as a basis for assessing data, algorithm, IT, staffing requirements, and potential risks at the intersection of AI capabilities and use cases. IDC has published a framework designed…

Tellables Launches Virtual Human Storytellers at 2019 Alexa Conference

Tellables, a publisher of voice apps, is set to launch virtual human storytellers at The Alexa Conference. The digital characters, which tell original stories and understand spoken language, will be on display at the Alexa World's Fair in Chattanooga, TN from January 15–19, 2019. Virtual human storytellers are an addition to the current Tellables lineup of conversational, voice first story apps. Amy Stapleton, CEO and founder of Tellables, explained consumers with Alexa-enabled devices can access audio stories by…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown exponentially more complex in recent years, and the demands of practitioners — from marketing managers to CMOs — have ballooned just as exponentially. Marketers are overwhelmed, and with good reason. A one size fits all approach to each marketing channel is far from the reality. There simply isn’t a solitary solution that resolves the myriad of marketing challenges, which raises the question, what’s next for Marketing…

Majesco Announces Brian Solis as a Keynote Speaker at Convergence 2019

The World-Renowned Digital Anthropologist, Futurist and Award-Winning Author to Speak at Majesco’s Biggest Gathering of Insurance Technologists, Business Leaders, and Industry Visionaries Majesco, a global provider of market-leading insurance technology announced that Brian Solis will be a keynote speaker at its upcoming customer conference Convergence 2019 taking place in Savannah, Georgia on April 14 – 17, 2019. Brian is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet, and has been…

Konnect Agency Celebrates 10th Anniversary

Innovative Public Relations & Marketing Agency Hits Milestone Amidst Constant Growth For 10 years, the media landscape has evolved from circulation to social media. Yet through it all, Konnect Agency has been providing cutting-edge media relations, marketing, and digital strategy to worldwide food and beverage, lifestyle, family, and franchise brands. From boutique beginnings, Konnect Agency is now a triple-coast PR powerhouse, with offices in Los Angeles, New York, and Austin. Its rapid succession – including…

Prediction Series 2019: Interview with Cary Dunst, GM North America, Adslot

Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent technology that scales audience-enabled, publisher-direct media buying. Through our technology you can plan, buy, optimize and reconcile your premium, guaranteed campaigns through a single platform. The North American team services premium publishers and advertisers by leveraging the Adslot platform to simplify their buying and selling of guaranteed, premium display and video inventory across all…

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a…

SaaS Video Creation Market Leader Vyond Recognized by HR Technology Industry Analysts for Approach to Learning Technology

Vyond Earns Coveted Distinction for Its Video Solution for Learning and Development Vyond, a SaaS video creation company that allows everyone to create video quickly and easily, announced winning a Bronze distinction in the 2018 Brandon Hall Group Excellence Awards in Technology for the “Best Advance in Unique Learning Technology.” Vyond is being recognized for its approach to video technology application for large organizations, which drives learning and development outcomes through dynamic, engaging content.…

First Tube Media Appoints Tech/Media/Music Entrepreneur Richard Johnson to Board of Advisors on Heels of Live Event Marketplace Launch

Johnson's Appointment Adds Unique Expertise as First Tube Deepens Live Event Offering First Tube Media (FTM), a live event content platform for brands, has just announced the addition of Richard Johnson to its board of advisors. Known throughout the music and technology industries for his unique foresight regarding music, technology, and media, Richard will be instrumental in advancing many of the efforts of First Tube Media. Johnson is the Founder and CEO of Eastlake Consultants, a full-service firm specializing…

Interview with Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the co-founder of the social change web agency Rad Campaign and I’m the founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I co-founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

Binary Bubbles Partners With The Brandery Accelerator to Launch Pop-Base, a Character-Based Content Deployment Platform

Binary Bubbles, an LA-based startup building Pop-Base, a character-based digital content deployment platform for brands, announced that it has raised $100,000 in funding from The Brandery. The company has raised $335,000 to date, with 37 percent raised in the last 45 days, and is targeting to close a total of $500,000 on their current pre-seed round. The round will be used to build the Pop-Base tech platform and launch the product's Beta with a select group of social media influencers, which are the focus of the company's…

True Influence Launches OpportunityBASE, Part of Its InsightBASE API Layered Platform, to Deliver High-Quality Leads With a Global Reach for…

OpportunityBASE Provides Enhanced Functionality for the Company’s ContentLEADS, TeleLEADS, and BehaviorLEADS, Helping Businesses Accelerate Their Sales Revenue True Influence, the technology leader of intent-based marketing and lead generation solutions, announced OpportunityBASE, a new component of the company’s InsightBASE API layered platform that produces valuable content syndication leads from 490 million B2B decision-makers around the world. When used in conjunction with the company’s ContentLEADS, TeleLEADS, and …

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Hootsuite Completes A Decade Of Continuous Innovation and Customer Success

Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Social media management platform, Hootsuite has completed 10-years in the industry. When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and a new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it…

Adspace Networks Launches Adspace Studios

The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January Content Adspace, the country's largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development.  Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content that spans Adspace's own editorial features to bespoke video creative developed for advertisers.  Capabilities include ideation,…