SpotCues Launches Groupe.io, “Slack for the Deskless Workforce”

Leveraging Machine Learning and Automation Groupe.io Provides Micro-Apps, BOTS and Real Time Communications to Improve Productivity of Deskless Workforces SpotCues, an intelligent enterprise productivity platform, announced the launch Groupe.io, a mobile solution that focusses on improving productivity of deskless workers through role specific micro-apps, digital assistants (aka BOTs), real time communication and collaboration. The solution is primarily targeted at industries such as retail, hospitality and aviation with…

Publishers Clearing House Bolsters and Ensures Inventory Quality Through Partnership with SafeDK

Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment announced a partnership with SafeDK, the leading end-to-end mobile SDK management platform and mobile Ad Intelligence solution. As part of the partnership, PCH and SafeDK will work together to find and solve tech and ad issues driven by ad network SDKs regarding performance, stability, inappropriate or buggy ads, auto-redirects and more. The first pilot PCH app integrated with the…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Seismic Names John McCauley as Chief Financial Officer

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Seismic, the recognized leader in sales and marketing enablement, named John McCauley as their first Chief Financial Officer. Reporting directly into CEO Doug Winter, McCauley will be responsible for leading Seismic's global financial organization and operations. McCauley brings more than a decade of experience in leading financial teams at fast growing and innovative international firms including Illumina and ServiceNow. While at…

SysAid Announces $30 Million Investment to Deepen Its Commitment to Improving Productivity of IT and Operations in Mid-Market Organizations

The Investment by Leading Tech Growth Fund IGP Will Accelerate SysAid's Growth in the ITSM Market and Beyond SysAid, a leading provider of service desk and IT service management (ITSM) solutions, announced the closing of a $30 million investment by IGP. The investment marks SysAid's first funding round, having operated as a bootstrap company since it was founded in 2002. For more than 15 years, SysAid has simplified on-going operations for IT Professionals and has empowered them to deliver exceptional service amid…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Vidoomy Launches Its Self-Service Platform Allowing Websites to Integrate Video Advertising Within Minutes

Vidoomy, the media monetization platform with video advertising, has gone a step further by streamlining the process of integrating video advertising ads. Vidoomy simplifies this process, which usually involves a long process, and reduces it to just a few minutes. Vidoomy has launched its new platform for the registration and automatic integration of new publishers through its website. For the registration, the editors just have to follow a few simple steps .Once registered, a professional team will evaluate and approve…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or persons in a company) may have the "intent" to buy. We spoke to Steven Shapiro, VP of Digital and Customer Journey at Informatica, to understand if they connect intent data with other insights and use it across departments.How does intent data work? “Intent data” is any information that suggests a person (or persons in a company) may have the "intent" to buy. In Bombora’s case, the data comes…

Unlock Holiday Growth in Southeast Asia this Shopping Season

New Study from Meltwater Sheds Light on Consumer Sentiment, Behaviour and Attitudes to Help Marketers Supercharge Sales Through Social Media Black Friday and Singles’ Day may be the new kids on the block, but for Southeast Asia, Christmas is where it’s at, representing the majority of online engagement about holiday shopping. A new report from Meltwater titled ‘Ecommerce in SEA: Supercharging Holiday Sales Through Social Media’ analysed consumer sentiment during the year-end shopping period last year to help ecommerce…

Talkwalker, the World’s Leading Social Listening Company, Continues Global Expansion with New Office Opening in Singapore

Talkwalker Announces the Opening of Their New Office in Singapore, to Develop Social Listening Capabilities Across Asia Pacific Talkwalker, the leading social listening and analytics platform, has opened a new office in Singapore. Founded in 2009, Talkwalker had already shown exponential growth across Europe and the US, with offices in Luxembourg, New York, San Francisco, and Frankfurt; serving over 2,000 global brands and agencies as clients. This new office will help develop the social listening and analytics industry…

Cision Unveils Global Innovation Lab to Transform Communications Industry

Cision announced the opening of a new global innovation and research center to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes and analysis to transform the comms function. The Lab will serve as a testing ground for integration of acquired technology into the Cision Communications Cloud, as well as the…

5 ‘Marvel-ous’ Business Lessons Stan Lee Taught Us

1922- 2018 Excelsior! Too many words spoil the mood. I promise this will be very short. It was a tectonic movement of sorts last night – Superhero creator and marketing whiz, Stan Lee, made a peaceful exit from what we could term a “swashbuckling” life. A life that mesmerized millions of fans with phenomenal episodes of emotion, strength, and aura. This is more than a tribute to a childhood superhero… it’s a way to continue his legendary ideas that make any marketer aspire to do things that only superheroes do. “They…

SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust

Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, released data exploring the relationship between consumers and trust: how perceptions of trust influence purchase decisions, the role Artificial Intelligence plays in these perceptions, and how human relationships can ultimately make or break brands. SurveyMonkey CEO Zander Lurie unveiled the data in a keynote at Web Summit in Lisbon, Portugal. “Today’s technology platforms…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

Transform18, North America’s Largest Sales Enablement Conference, to Drive the Future of Sales Transformation

Transform, North America’s largest sales enablement conference, is coming to Chicago. The brightest minds in marketing, sales and sales enablement will gather November 13-14 at Loews Hotel in Chicago to uncover the latest sales enablement research, trends, and best practices to understand how sales enablement market is evolving. Transform will feature keynotes from a roster of renowned speakers, such as five-time entrepreneur, two-time New York Times bestselling author and venture capitalist Josh Linkner and Forrester’s…

Global Cision Innovation Lab Unveiled To Transform Communications Industry

The Cision Innovation Lab Is an Important Component to Achieving Our Vision for the Future of Comms Cision, announced the opening of a new global innovation and research center to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes, and analysis to transform the comms function. The Lab will serve as a…

Outreach Announces Unleash 2019; The Leading Enterprise Sales Engagement Conference for the World’s Most Innovative Companies

Top Sales Leaders from Hyper-Growth Companies Gather in San Diego March 10 - 12, 2019 to Discuss Sales Strategy, Operations and Motivation Outreach, the leading sales engagement platform, announces Unleash 2019, the company's annual conference focusing on every aspect of the sales process – from building a robust pipeline to the application of machine learning and AI. Now in its third year, Unleash, which has doubled attendance each year, will bring together Outreach customers, next-generation sales leaders and industry…

Importance of ABM Grows Among B2B Marketers, But Hurdles Remain

A report released from Dun & Bradstreet has shone a light on the increasing prevalence of Account-Based Marketing (ABM) among B2B businesses, and the importance of technologies and data in their marketing and advertising stack. The global 2019 Data-Driven Marketing and Advertising Outlook report of B2B marketers and their agencies shows that 71% consider ABM important to their organisation’s marketing efforts; 4 in 10 companies believe ABM to be at least “very important”. Currently, 37% of B2B marketers are already…