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Brandable Closes Series B Financing Round

With an Impressive Investor Lineup, Brandable Prepares for Accelerated Growth Brandable, a technology-enabled consumer packaged goods platform, announced the closing of its Series B funding. The round was led by Cota Capital, a premier institutional investment firm based in San Francisco, CA.  It also included previous investors Lightspeed Venture Partners and Advance Venture Partners, along with new investors Pentland Ventures and Fields Texas. Brandable is disrupting how brands are developed and launched by utilizing…

SRAX Enhances Luxury Data Sets to Captivate The $200 Billion US Luxury Goods Market

SRAX Lux Joins SRAX Verticals Targeting Specific Audiences Social Reality, Inc., a digital marketing and consumer data management technology company, has further enhanced its data sets with its new vertical offering; SRAX Lux brings together proprietary data through exclusive partnerships and an intelligent stack of marketing tools to target and reach luxury consumers at luxury retail stores, high-end art, music, film, fashion, and sports events, and across all consumer devices. "We're excited to expand our vertical…

AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York City

State-of-the-art facility at 7 World Trade Center in Lower Manhattan reflects AccuWeather's continued growth in a variety of key functions, including product development and design, marketing, sales and advertising AccuWeather, the world's largest and fastest-growing weather digital media company, announced the expansion and relocation of its offices in New York City from Midtown to Lower Manhattan's financial district. The move supports AccuWeather's accelerated growth in digital media, enhanced marketing, product…

Keys for a Successful Online Business

Nowadays, Digital Marketing is vital for business, as consumers usually search the Internet for information about companies before acquiring the desired product or service. It is necessary to be constantly updated on the keys and tools of Digital Marketing so that the company looks attractive and has a good presence on the web. The way and means by which the company and the audience communicate have changed, so you have to adapt to the environment quickly. New technologies make this process easier for us, adding value to…

Gartner Says Marketers for US Spirits Brands Must Tap Into Search to Gain Competitive Advantage

Report Ranks Digital Performance of 69 Spirits Brands; 44% Percent Rank Average or Below Spirits brands continue to underinvest in search despite the crucial role it plays for consumers researching and buying products, contributing to overall poor performance in digital marketing for most brands, according to Gartner, Inc. Gartner research ranks 69 US #spirits brands, 44% rank average or below. Check out the full report for the full ranking. #GartnerMKTG #marketing #digital The inaugural Gartner L2 Digital IQ Index:…

Independent Research Firm Reports Partnerships Are Critical to Business Growth

Study confirms companies with mature partnership programs grow overall company revenue nearly twice as fast as companies with less mature programs Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at…

Independent Research Firm Reports Partnerships Are Critical to Business Growth Study Confirms Companies With Mature Partnership Programs…

Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at Impact Growth in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as…

Acorn International Establishes Acorn Digital Services

Social Media and Digital Services Agency under Acorn International to Target Broader Range of Brands Seeking to Maximize Their Business in China Acorn International, Inc. ("Acorn" or the "Company"), a leading marketing and branding company in China, announced that it has consolidated under Acorn Digital Services the following business units: Acorn Entertainment ("AE") and Acorn Streaming, which are Acorn's social media management business and digital content business, respectively, as well as A-KOL (standing for "Acorn…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional Subscribers

Adaptive Ad Systems, Inc., a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary processing software for the US cable TV and Satellite markets, announced that it has completed a significant number of new installations of its proprietary ad-insertion equipment on cable television systems adding over 40,000 additional subscribers to its network. J. Michael Heil, CEO of Adaptive Ad Systems states: "As we continue to improve our digital ad insertion technology and expand…

Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation

Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions Festival of Creativity, which revealed that corporate announcements such as financial reporting, CSR initiatives and strategic business decisions are most influential in shaping earned media coverage and driving brand reputation worldwide. The survey of more than 300 journalists found that these tactics in isolation significantly outweigh the power of third-party endorsements such as…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and…

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and Gen Z Fullscreen, a global leader in social-first entertainment, serving both talent and brands, unveiled findings from a comprehensive study that dives into generational views on identity, the future, the impact of technology and their financial state. Fullscreen focused on the ‘Cuspers’ cohort (currently aged 19-25) -- those sitting right between Millennials and Generation Z. The study found that Cuspers…

New Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGC

Study highlights that one third of shoppers find product photos from other customers useful when making an online purchase decision, while just 16% of retailers surveyed use UGC to engage customers The clamp down on ‘serial returners’ has been making the news headlines recently, following the increase in volume of goods being returned over the last two years. Yet, new research from Fresh Relevance, the real-time personalisation platform, has revealed that leveraging more user-generated content helps shoppers choose the…

Pixery Launches Social Media Video Maker App Impresso V2.0 on App Store

Impresso is a smartphone app which allows any user to produce professional videos to enable individuals to leverage the power of videos to promote their brand on social media and engage their audience. Impresso is aimed at marketers, content specialists, influencers and small business owners with no prior technical knowledge or expertise in video making. The app empowers users to create engaging videos, with minimum effort and resource, generating videos in real-time so that users share their stories quickly and easily.…

Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Pixery Launches Social Media Video Maker App Impresso V2.0 on App Store

Impresso is a smartphone app which allows any user to produce professional videos to enable individuals to leverage the power of videos to promote their brand on social media and engage their audience. Impresso is aimed at marketers, content specialists, influencers and small business owners with no prior technical knowledge or expertise in video making. The app empowers users to create engaging videos, with minimum effort and resource, generating videos in real-time so that users share their stories quickly and easily.…

Block.one Introduces “Voice” to Bring Alignment and Transparency to Social Media

Blockchain-Based Social Media Platform Will Reward and Return Control to Social Media Users Social media is fundamentally broken and is in need of a complete overhaul. Block.one announced Voice, a blockchain-based social media application designed with users of the platform in mind. Voice is a more transparent social media platform for the world, where the value of good content gets circulated right back into sustaining the community, not corporate bottom lines. "The truth is, current social media platforms are…

Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures

Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks in the world - with over 9 billion monthly views - announced its new development and investment division - Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director,…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…