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Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

Why Brands Should Take a Second Look at Second-Party Data

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months.  The new crop of DTC brands have relied heavily on social media platforms to attract and engage new customers, especially as the influencer industry seems to have reached peak levels. While there’s no denying that these platforms help boost brand recognition, there can be downsides. Platforms can be costly, not to mention that they act as a “middleman” for your brand, rather than…

Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

Retailers and Brands Need to Consider Cross-Border Ecommerce in Order to Appeal to a Younger Generation Findings from new research, launched at the World Retail Congress, provide further evidence that retailers are struggling to cope with the pace of evolution in the industry. 76% of the world's leading retailers believe their model needs to change for them to remain relevant in the next five years. A further 21% said they have doubts about the sustainability of their models. Only 3% of retailers believe their current…

Bitly Announces Three New Plans

Solutions Enable Businesses and Teams of All Sizes and Stages to Create Trusted, Powerful Short Links Bitly, the world's first and leading Link Management Platform, is  following on the success of their Enterprise-grade solution by introducing three new pricing plans available for purchase through its newly redesigned website. These latest options are designed to create solutions to help individuals and businesses optimize and track every touchpoint with their audience, no matter their size or stage of growth. "Until…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social

Episerver Releases Consumer Survey Results Highlighting Cross-Channel Preferences and Personalization The number of consumers indicating they conduct research with voice-assisted devices such as Amazon Echo and Google Home has increased 83 percent year over year according to Episerver, the company transforming digital experiences. Simultaneously, social media – a once-nascent purchasing channel itself – is now a mainstay in people's path toward purchase as almost two-thirds of online shoppers (63 percent) have clicked on…

True Influence Launches InsightBase 4.0, an Advancement in Buying Group/Demand Unit Discovery and Intent Intelligence

InsightBase 4.0 Allows Users to Quickly Define, Identify and Discover Buying Group Intent Across an Account List, Target Audience or Active Demand Segment to Reach Target Prospects More Effectively and Accelerate the Purchase Process True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin. InsightBase 4.0 is an advanced marketing intelligence platform that allows marketers to define buying groups or demand units…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

CMC Honors AARP with the 2019 Marketer of the Year Award

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald's, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association's commitment to the Hispanic and Multicultural communities at CMC's 2019 Annual Summit. The session will take place on …

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

APR’s Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy

The Onslaught of Content Produced Will Require an Entrepreneurial Approach for Marketers Advertising Production Resources has released its 18th annual advertising production trends. These trends are an amalgamation of APR insights and observations from around the world from their management of over $1 billion in annual marketing production spend by global brands. The trends reveal what APR has discovered from working with over 60 companies across many different industries and helps to provide insights for how to produce…

Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content

Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and programmatic channels. These ad units will enable Glocally to ingest content created by their local influencers or their in-house production team, and quickly convert it to ad units that can be distributed across the web, all in near real-time. “Developing local social content is only the…

Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)

Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value to their online profile. Internet marketing agency, fishbat, shares several creative ways business owners and managers can use Instagram Stories to showcase their company. Advertise Different Product Categories or Collections. Retailers or brands can group their Instagram Story Highlights according to different product categories or collections. For example, apparel companies can make…

Grant Thornton’s Tax practice embraces Microsoft Power BI

New Visualization Capabilities Turn Tax Data into Business Insights Grant Thornton LLP has equipped the 1,600 professionals in its Tax practice with Microsoft Power BI – a data visualization tool. The move demonstrates Grant Thornton’s commitment to innovative technologies that benefit clients. Using Power BI, Grant Thornton will be able to aggregate large amounts of data into graphs and charts that tax professionals can instantly understand – helping them go beyond the spreadsheets that they often rely on. “Making…

OZ Partners with Orbita to Bring Innovative Voice- and Chatbot-Powered Virtual Assistants to Life Sciences and Pharmaceutical Industries

Companies Will Leverage Extensive Knowledge in Conversational AI to Solve Customer Experience Challenges for Health Care OZ, a global consulting company enhancing customer experiences through digital innovation, has announced its partnership with Orbita, Inc., the healthcare industry’s leader in conversational AI for enterprise-grade voice- and chatbot-powered virtual assistants. OZ will combine its digital innovation and development services with Orbita’s market-leading platform to create unique, customer experience (CX)…

Only 1 of 8 Outreach Emails Receive a Reply, New Study by Pitchbox and Backlinko Finds

The Vast Majority of Email Outreach Messages Are Ignored, According to Analysis of 12 Million Outreach Emails Only 8.5 percent of all outreach emails receive a reply, according to a new industry study from Pitchbox and Backlinko. The research also discovered that personalizing messages significantly improves the response rate. Specifically, personalized subject lines were correlated with a 30 percent higher response rate, compared to generic subject lines. The dataset used a subset of email messages sent via the…

Epicor Unveils AI-Based Virtual Agent

Deep Industry-Specific Application of Artificial Intelligence Technology Simplifies Interactions with Erp Systems, Automates Tasks, and Facilitates Faster Operations Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced the release of Epicor Virtual Agent (EVA), its new enterprise-wide digital agent designed to help users work smarter and accelerate pace of operations across the business more easily. Developed to execute tasks and recommend,…

Vimeo To Acquire Magisto To Power Video Creation For Any Business

 Vimeo announced an agreement to acquire Magisto, a video creation service with over 100 million users. Terms of the deal were not disclosed. Magisto enables simple and intuitive short-form video creation for any medium. The combination of Magisto's professional video creation capabilities with Vimeo's suite of video hosting, distribution and monetization tools will extend Vimeo's position as the industry's most complete video SaaS solution. "Social media has sparked an insatiable demand for video – audiences today…

Safe-T Introduces User and Entity Behavior Analytics Capabilities to the World of Software-defined Perimeter

Bolsters Software Defined Perimeter Solution with User and Web-Based Anomaly Detection Technology Safe-T Group Ltd., a provider of Software-defined Access (SDA) solutions for the hybrid cloud, announced the launch of its user and web-based anomaly detection product, named Safe-T Telepath. Safe-T has recently completed integrating the Safe-T Telepath as part of Safe-T's Software Defined Perimeter (SDP) solution. The Telepath technology, acquired by Safe-T Data from Cykick Labs Ltd. in July 2018, is a proprietary technology…