"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

On International Women’s Day, we feature the top women in Sales Technology and Marketing Technology who have carved a niche for themselves in key roles in Sales, MarTech, CRM, Social Media Marketing, and Revenue, among others. They continue to contribute to SalesTech and MarTech by offering relevant insights via keynotes, interviews, leadership articles, and online interaction programs. The below infographic has been created to exemplify the role of Sales Technology leaders who have made vast leaps in a short period of…

Raleigh & Drake the world's first influencer-driven discovery platform announces the acquisition of social network and travel tool, MARBL, in an effort to continue expanding its ever-growing community. Through this curated society of trusted chefs, creatives, photographers and explorers, personalized experiences can be easily activated at the touch of a button. Co-Founded by Tatiana Koffman and Sheila Merchant, MARBL is an online community that allows users to share experiences, get advice, and get connected while…

VividCortex, the premier provider of database performance monitoring, announced that it is sharing a presentation by technology industry leader Okta, that explains how the company is enhancing its customers' experience by optimizing database query response and resource utilization. After receiving multiple inquiries, VividCortex posted the video of this presentation, which was given at the recent "Engineering Your Data Tier: Lessons from Leaders" event in San Francisco. "We're delighted to share how our cloud-based…

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

CMO Christine Bottagaro Joins Kapost as the Company’s Services Team Drives Significant Revenue Growth in Its First Year Kapost, the enterprise content operations platform, announced the hire of Christine Bottagaro, who’ll serve as Kapost’s chief marketing officer. Bottagaro is a marketing leader in Boulder’s tech hub with 20 years’ experience developing marketing strategies and leading global growth for technology companies. Bottagaro will represent Kapost’s expertise in content operations and lead conversations with…

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time. The solution helps optimize digital marketing spend by using data analysis to identify key audience segments and discover the moments that matter in their consumers’ journey. In combination with the Acquia Digital Experience platform, Bounteous…

Gartner, the world's leading information technology and advisory company, recognized Deloitte as a leader, positioned highest for ability to execute and furthest for completeness of vision, in its February 2019 report titled, Magic Quadrant for Data and Analytics Service Providers, Worldwide. "In today's rapidly evolving technology landscape, we need to be prepared to navigate the digital revolution in the age of human and machine collaboration," says David Rudini, Deloitte Global Analytics Lead. "Deloitte is honored to…

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…

Announced at Mobile World Congress, Trufactor Delivers Increased User Privacy, Improves the Customer Experience and Helps Drive Growth for Telcos The InMobi Group, which powers intelligent, mobile-first experiences for enterprises and consumers, unveiled TruFactor, an independent business unit for telcos. TruFactor's mission is to enable telcos to transform their digital assets into strategic knowledge and provide competitive advantage in a world of connected devices. Derived from InMobi's acquisition of Pinsight…

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history…

Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. Fueled by increased publisher adoption of the Adtelligent's header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution. Adtelligent new Header Bidding Platform provides partners with direct access to the company's premium Display and Video ad exchange within the free…

Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world's first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes. Bizz is a revolutionary messenger service that combines voice, text, and video chat with content development, e-commerce and advanced community engagement tools. As a result, it's the only application designed to cover all areas of social media under one roof. Highlighted Features Include: 4K live video…

FayeBSG Sugar Messaging v1.2 Includes MMS, Automated Notifications, a Chat Dashlet, and More Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement, customize and integrate innovative and effective financial and business systems. As the SugarCRM Global Partner of the Year and a SugarCRM Elite Partner, FayeBSG is known for their SugarCRM integrations with Ytel, Sage 100, Quickbooks, Intacct, Constant Contact, Authorize.Net, Box, Jira, and more.…

bpm'online, a global business software company leading in the space of business process automation and CRM, has been named a winner of the CRM Watchlist 2019 award led by Paul Greenberg, one of the most influential thought leaders in the CRM industry, the author of the best-selling 'CRM at the Speed of Light', and Managing Principal of The 56 Group, LLC. The CRM Watchlist award recognizes organizations that had the most impact in the customer-facing technology world in 2018 and are likely to continue to have it for the…

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage…

Flex Accelerator for Sitecore Is a Full Service Cloud Offering Built in Partnership with Sitecore XCentium announced the launch and availability of their Flex Accelerator for Sitecore, a new SaaS solution offered as part of the Sitecore KickStart program. Designed specifically for mid-market organizations, Flex Accelerator for Sitecore enables Sitecore’s industry-leading digital experience platform to be deployed in a SaaS setting in as little as 30 days and at a starting price of $100,000 per year. Flex Accelerator for…