How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd -- the Coolest Thing We Saw, Heard, and Experienced at ON24's Webinar Marketing World 2018. Did You Miss It!  Three coruscating days amidst the beautiful landscape of downtown San Francisco saw brilliant minds come up with a wealth of practical knowledge on the latest trends in B2B marketing – webinars. ON24 Webinar World 2018, held between 5 and 7 March this week, showcased how to build optimized marketing campaigns and deliver events that “put the customer first and foster authentic engagement between the…

TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Claire Sporton SVP, Customer Experience Innovation, Confirmit Technology can be used to measure the quality of both – Customer Experience and Customer Engagement. To dive deeper into the world of marketing technologies created to deliver better customer experiences along the buyer’s journey, we spoke to Claire Sporton, SVP, Customer Experience Innovation at Confirmit.Tell us about your role at Confirmit and the team/ technology you handle. I am the Senior Vice President, Customer Experience Innovation at Confirmit.…

Robin8 Profile Utility Token (PUT) Appoints Artur Petrovych as Blockchain CTO

Next Generation Decentralized Search Engine and Social Media Platform on Blockchain Will Build Blockchain Team in Ukraine and New York Robin8, a new wave of social media on Blockchain, has announced the appointment of a new blockchain CTO. Ukrainian executive Artur Petrovych has over 15 years of leadership experience in software development and hosting provider companies. He has led teams of 55+ specialists, managed multiple projects simultaneously and supervised more than half a dozen technical departments.…

Globant StarMeUp™ OS Unveiled to Digitally Transform Organizations Using AI

Globant's StarMeUp™ OS Is Designed to Create Smarter Organizations, Driving Cultural Change Through Employee Empowerment, Meaningful Social Interactions and Artificial Intelligence Globant, a digital native company that offers innovative technology services, today announces its StarMeUp™ OS offering, an operating system made up of smart applications built to help organizations with cultural change driving a digital transformation. Read More: Nielsen adds Video On Demand Content Ratings To Media Impact Planning Solution…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Want To Combat Facebook’s News Feed Changes? Read ListenFirst’s State of Social TV Report

Tv Social Branded Content up 30%, Facebook Organic Reach down 40% for Media Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, recently released its State of Social TV report with key insights into Facebook's organic reach, how consumers are engaging with TV properties on social media, audience make-up of consumers engaging with TV properties, and the rise of social branded content as a new advertising opportunity. ListenFirst's report reveals that in 2017 Instagram took over…

Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec

Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna head to Pier 27 in San Francisco between 11-12 April this year. Demandbase is hosting its 5th annual ABM Innovation Summit, and guess who’s going to be headlining this year? One of the greatest female tennis players of all time called one of the ‘100 Most Important Americans of the 20th Century’ by LIFE magazine - Billie Jean King, and The Daily Show’s Aasif Mandvi, that’s who! If that piece of news…

Cision Recognized as a Chicago Tech Leader for B2B Software by G2 Crowd

Leading Provider Of Data-Driven Software And Services For Communications Professionals Ranks In Top 25 Chicago Companies For Product Satisfaction Cision announced that it has been recognized as a leader in the Chicago tech space by G2 Crowd, a leading business software review platform. Cision ranks in the top 25 companies for best software and services in the media and influencer category for its top-rated social sharing feature. "This recognition is an honor and a true testament to the Cision team's hard work and…

Tubular Lab Names Buzzfeed, UNILAD, and 9GAG Named Among VideoAces of 2017

Tubular Labs Honors Top Online Media Companies, Creators, and Brand Partners on Facebook in 2017 Tubular Labs, the leading global video measurement and analytics platform, announced its second annual global VideoAces Awards, honoring 2017’s top 52 media companies and creators in online video as well as the top brand partners on Facebook.  As part of the VideoAces Awards, the media company and brand partner winners will each receive a trophy. There will also be a customized deck of cards featuring illustrations of each…

TechBytes with Ian James, GM, International, Verve

Ian James GM International,  Verve The tech industry has come a long way in utilizing Location Data to enhance modern marketing opportunities. Most mobile apps now seek a customer's geo-location to update and present features that could be most relevant to their real-time behavior. To dive deeper into how Digital Marketing Agencies and Customer Experience platforms could better leverage Location Data, we spoke to Ian James of Verve.Tell us about your role at Verve and the team you handle. As the General Manager…

7 Tactics Every Digital Marketer Should Learn to Love in 2018

Committing to specific tactics can be difficult for a digital marketer. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have even broken marketers’ hearts in the past—but settling down with them can lead to something beautiful. Specifically, every digital marketer who wants to improve the…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Headway Joins Adjust Coalition Against Ad Fraud (CAAF)

As a Member of CAAF, Headway Will Work Alongside Other Anti-Fraud Innovators to Develop Modern Solutions and Educate on the Dangers and Impact of Ad Fraud Industry leading global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway's dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers. Coalition membership is exclusive to companies who have passed a rigorous vetting process…

AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital transformation. Each of these represents meaningful and beneficial trends to business and society, and companies are certainly leveraging AI, big data and digital transformation for real gains. I know this to be true, because my “day job” revolves around demonstrating the use cases and proof…

Interview with Andre Yee, CEO, Triblio

"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to start an ABM platform?  I'm the founder and CEO of Triblio. Prior to Triblio, I was SVP Product Development for Eloqua where I helped grow a $20M company to IPO and subsequently a $1B exit to Oracle. I was inspired to start an ABM company because I believe existing marketing automation…

Lack of Resources is Top Challenge for Businesses’ Social Media Efforts

New Survey Reveals That 26% of Businesses Say Inadequate Staffing or Budget Is Their Main Obstacle to Success with Social Media The biggest social media challenge for many businesses is securing the necessary staffing and financial resources to manage it, according to a new survey from The Manifest and Smart Insights. More than 25% of social media marketers say this shortage of resources is their biggest obstacle to a successful social media plan. To resolve this, social media experts recommend that a company's…

How to Boost Push Notification Engagement with Mobile App Deep Linking

Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app. Deep linking from push notifications sends users to specific pages within an app, making it easy for users to reconsider an abandoned cart, view new content, shop a sale, or fall in love with new features. In this article, we’ll cover the essentials of mobile app deep linking and…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

NetBase Unveils the Most Comprehensive Cross-Channel Social, Earned, And Owned Engagement Analysis

Industry Leading Social Media Analytics Solution Tracks Engagement Across Twitter, Facebook, Instagram, and YouTube NetBase, a global leader in enterprise social analytics, recently announced it is the first global social media analytics solution to track comprehensive engagement across Twitter, Facebook, Instagram, and YouTube. NetBase’s analytics platforms (NetBase Enterprise and NetBase Pro) aggregate the engagement metrics data into a single dashboard to provide for easy analysis of trends, popular posts and…

Talkwalker Announces Partnership with China’s Sina Weibo to Provide Advanced Analytics Insights

Talkwalker conquers APAC - extensive data coverage provides a complete global view of businesses' brands, products, and competitors. Talkwalker, the leading social listening and analytics platform, recently announced a partnership with Sina Weibo, China's largest social media network and the preferred platform for most mainland Chinese newspapers and TV stations. Sina Weibo, the multi-faceted hybrid of Twitter and Facebook, is used by over 30% of Internet users. That is a staggering 500M+ registered users,…